Facebook for Business
Illustration by Richard Downs

Facebook for Business

with Justin Seeley

Video: Welcome

Hey there.
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  1. 2m 31s
    1. Welcome
      1m 12s
    2. How to send feedback
      1m 19s
  2. 6m 22s
    1. Exploring Facebook for business
      2m 27s
    2. Facebook profiles vs. Facebook pages
      3m 55s
  3. 25m 55s
    1. Planning your page
      5m 21s
    2. Developing an asset package
      4m 5s
    3. Creating a new page
      5m 9s
    4. Filling out your page information
      5m 2s
    5. Changing your logo and cover image
      1m 52s
    6. Choosing a web address for your page
      3m 5s
    7. Unpublishing your page
      1m 21s
  4. 4m 27s
    1. Inviting friends to like your page
      1m 20s
    2. Inviting people via email
      1m 38s
    3. Sharing your page to a Facebook profile
      1m 29s
  5. 18m 45s
    1. Sharing photos and video
      2m 43s
    2. Highlighting and pinning posts
      2m 28s
    3. Scheduling posts on your page
      3m 24s
    4. Creating Facebook events
      3m 40s
    5. Replying to comments on your Facebook page
      2m 40s
    6. Sending and receiving messages from your page
      3m 50s
  6. 16m 39s
    1. Exploring Facebook ad types
      4m 53s
    2. Adding a payment method to Facebook
      1m 48s
    3. Customizing your Facebook ad
      5m 56s
    4. Reviewing and placing your ad order
      1m 59s
    5. Pausing and restarting your ad campaign
      1m 3s
    6. Deleting a Facebook ad campaign
      1m 0s
  7. 44m 21s
    1. What are Facebook Insights?
      2m 29s
    2. Understanding the Overview panel
      3m 48s
    3. Tracking your likes
      4m 56s
    4. Tracking the reach of your posts
      4m 55s
    5. Tracking Facebook page visits
      4m 10s
    6. Understanding individual post metrics
      7m 58s
    7. Understanding your audience through Insights
      7m 28s
    8. Tracking competitors with Pages to Watch
      3m 51s
    9. Exporting your Facebook Insights data
      4m 46s
  8. 17m 42s
    1. Managing page permissions
      6m 57s
    2. Adding page administrators
      3m 52s
    3. Enabling post privacy
      2m 18s
    4. Banning users from your page
      1m 59s
    5. Adjusting page notifications
      2m 36s
  9. 9m 0s
    1. Exploring the Facebook Pages Manager app
      5m 2s
    2. Sharing to your page via mobile
      2m 11s
    3. Sending and receiving mobile messages
      1m 47s
  10. 6m 29s
    1. Linking your Twitter account with Facebook
      3m 4s
    2. Using social media apps to cross-post content
      3m 25s
  11. 1m 14s
    1. Goodbye
      1m 14s

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Watch the Online Video Course Facebook for Business
2h 33m Beginner Jul 23, 2014

Viewers: in countries Watching now:

Facebook is a great place for business owners of all stripes to start marketing their business. This course shows you the basics of setting up a Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. It also shows how to post interesting meaningful posts and status updates, and identify winning strategies for building and maintaining a thriving community.

This fully revised course includes detailed information on creating ads and promoted posts, and shows how to use Facebook Insights to track your reach, page visits, and even the performance of your competitors. Author Justin Seeley also shows you how to update your page on the go with the Facebook Pages Manager app, and tie your Facebook page into other platforms like Pinterest and Twitter.

Topics include:
  • Planning your page
  • Choosing a good web address for your page
  • Engaging your community with status updates, photos, and video
  • Creating events and scheduling posts
  • Creating ads, choosing a target audience, and bidding effectively
  • Using Insights to track likes, post reach, page visits, and more
  • Monitoring and responding to comments and messages
  • Setting permissions and monitoring activities
  • Integration with other social apps, including Twitter and Pinterest
Business Marketing
Justin Seeley


Hey there. My name is Justin Seeley, and I'm a staff author here at lynda.com. I'd like to welcome you to this course on Facebook for Business. You know, having a business presence on Facebook is essential for nearly any type of business these days. In this course, I'm going to give you everything you need to get started and get your business all set up using Facebook. I'll start you off by taking you through the basics of what Facebook for business is all about.

This is where we will discuss the who, what, when, where, and why of being on Facebook as a business persona. And I'll also discuss the big differences between Facebook profiles and Facebook pages. From there, we're going to get right down to business and I'll help you build out your Facebook business page. We'll start off by planning it out and developing what I call an asset package. And then, we'll actually put it all together using the Facebook website. Finally, we'll talk about developing your community and understanding how to use Facebook as a tool for driving your business growth.

We've got quite a bit to cover. So if you're ready, let's go ahead and jump right in and begin our look at Facebook for business.

There are currently no FAQs about Facebook for Business.

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