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Facebook is a great place for business owners of all stripes to start marketing their business. This course shows you the basics of setting up a Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. It also shows how to post interesting meaningful posts and status updates, and identify winning strategies for building and maintaining a thriving community.
This fully revised course includes detailed information on creating ads and promoted posts, and shows how to use Facebook Insights to track your reach, page visits, and even the performance of your competitors. Author Justin Seeley also shows you how to update your page on the go with the Facebook Pages Manager app, and tie your Facebook page into other platforms like Pinterest and Twitter.
Hey there. My name is Justin Seeley, and I'm a staff author here at lynda.com. I'd like to welcome you to this course on Facebook for Business. You know, having a business presence on Facebook is essential for nearly any type of business these days. In this course, I'm going to give you everything you need to get started and get your business all set up using Facebook. I'll start you off by taking you through the basics of what Facebook for business is all about.
This is where we will discuss the who, what, when, where, and why of being on Facebook as a business persona. And I'll also discuss the big differences between Facebook profiles and Facebook pages. From there, we're going to get right down to business and I'll help you build out your Facebook business page. We'll start off by planning it out and developing what I call an asset package. And then, we'll actually put it all together using the Facebook website. Finally, we'll talk about developing your community and understanding how to use Facebook as a tool for driving your business growth.
We've got quite a bit to cover. So if you're ready, let's go ahead and jump right in and begin our look at Facebook for business.
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