IntroductionWelcome| 00:04 |
Hey there, my name is Justin Seeley and I
want to welcome you to Facebook for business.
| | 00:09 |
Having a business presence on Facebook is
essential for nearly any type of business
| | 00:13 |
these days.
In this course I'm going to give you
| | 00:15 |
everything you need to get started and
get your business all set up using Facebook.
| | 00:20 |
I'll start you off by taking you through
the basics of Facebook for business.
| | 00:24 |
This is where we'll discuss the who,
what, when, where and why of being on
| | 00:27 |
Facebook as a business persona.
And we'll also discuss the big
| | 00:31 |
differences between Facebook profiles and
Facebook pages.
| | 00:35 |
From there we're going to get right down
to business, and I'll help you build out
| | 00:37 |
your Facebook business page.
We'll start off by planning it out and
| | 00:41 |
developing what I call an asset package.
And then we'll actually put it together
| | 00:45 |
using the Facebook website.
Finally, we'll talk about developing your
| | 00:49 |
community and understanding how to use
Facebook as a tool for driving your
| | 00:52 |
business growth.
So, if you're ready, let's go ahead and
| | 00:57 |
begin our look at Facebook for business.
| | 00:59 |
| | 59:59 |
(MUSIC).
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1. Getting StartedExploring Facebook for business| 00:00 |
One of the first questions I'm always
asked when I speak to business owners
| | 00:03 |
about using Facebook is why they should
be using it.
| | 00:06 |
Most people see Facebook as a playground
a place to have fun and not a place for
| | 00:09 |
business but in today's world that's
simply not the case.
| | 00:13 |
In this movie, I'll break down using
Facebook for business and I'll give you
| | 00:17 |
some insight into why you should care
about Facebook, what the advantages and
| | 00:20 |
disadvantages are and I'll give you a
brief overview of how you can get started
| | 00:23 |
using Facebook as a business tool.
So, why should you care about Facebook?
| | 00:31 |
Well, here are some key stats according
to the 2012 state of inbound marketing survey.
| | 00:36 |
More than half of Facebook users log in
on a daily basis.
| | 00:39 |
That's a lot of people that have the
potential to see what you post and what
| | 00:42 |
you have to say.
The average user spends over 15 hours per
| | 00:46 |
month using Facebook.
That's a lot of time that could be spent
| | 00:50 |
seeing the posts that you have or the
photos you share and the comments that
| | 00:53 |
you leave.
And they could also be spending some of
| | 00:56 |
that time engaging with you and your
business and helping drive traffic to you.
| | 01:01 |
The average user has over 130 friends.
Which means, each time they engage with
| | 01:06 |
you, it has the potential for at least
130 people to see that engagement, and
| | 01:09 |
then drive them to your business as well.
The average user is connected to over 80
| | 01:16 |
pages or groups on Facebook.
Which, again, just deepens the pool of
| | 01:20 |
people that you have to pull from to gain
more traction and more eyes on the
| | 01:23 |
content that you're creating.
Lastly, 75% of brand likes on Facebook
| | 01:29 |
come from Facebook ads, which means that
this is one of the most effective ad
| | 01:34 |
platforms all around.
You can actually target and find new
| | 01:39 |
customers using Facebook ads, and it's a
very cheap and easy solution.
| | 01:44 |
In short, Facebook gets people looking at
you and your business, and has the
| | 01:49 |
potential to reach new customers you
never even thought about previously.
| | 01:55 |
If you're still not convinced, here's
some more reasons that I created for
| | 01:58 |
using Facebook.
Number 1, it's easy.
| | 02:01 |
Chances are you probably are using
Facebook as a social network, so
| | 02:04 |
incorporating it into your business
strategy shouldn't be that big of a
| | 02:07 |
stretch for you.
Number two.
| | 02:10 |
Your customers are already there.
I can guarantee you that.
| | 02:13 |
Just about everyone that you'd want or
need to reach via Facebook is probably
| | 02:16 |
already there and using it quite
frequently.
| | 02:19 |
Now it is time for you to take advantage
of that and put yourself out there and in
| | 02:22 |
front of them.
Number three.You get immediate feedback
| | 02:26 |
from your customers.
Imagine this.
| | 02:28 |
You own a small a bakery and you post a
photo of hot, fresh cones just as they
| | 02:32 |
come out of the oven.
Your customer sees that on Facebook,
| | 02:35 |
drives down, and buys a few.
Then as they're leaving and taking a
| | 02:39 |
bite, they post a comment on that photo,
telling you how delicious those scones are.
| | 02:44 |
It doesn't get faster than that.
Plus, their friends, potentially 130 of
| | 02:48 |
them, see this post, and their comment,
and they think, man, I could go for a scone.
| | 02:54 |
So they hop on down to the bakery and
load up.
| | 02:56 |
Bottom line: you win.
Number four, your competition is already
| | 03:00 |
there too.
Yeah, you can pretty much bet on this one.
| | 03:03 |
Everybody is on Facebook, including your
competition, and now is the time to jump
| | 03:07 |
aboard the train because some of your
competitors, sadly, have alredy left the station.
| | 03:13 |
Number five, SEO advantages.
Facebook is one of the most visited sites
| | 03:17 |
in the all the world.
Tying your business into Facebook makes
| | 03:20 |
it more likely that you are going to show
up in search results when people are
| | 03:24 |
looking for businesses in your particular
area of expertise.
| | 03:28 |
Finally Facebook Ads.
As you'll see later on his course its
| | 03:32 |
never been easier or cheaper to reach
hundreds, if not thousands of people.
| | 03:38 |
Okay so I've got you convinced, now I've
got to be honest with you and share both
| | 03:42 |
the good and the bad points about using
facebook for your business.
| | 03:47 |
We'll start off with the good.
Here are some advantages to using
| | 03:50 |
Facebook for business.
Number one, it's a fast and easy way to
| | 03:53 |
reach new customers.
As people start to engage and like your
| | 03:57 |
comments and posts, and everything that
you do on Facebook, that's going to
| | 04:00 |
trickle down to their friends, and their
friends, and their friends, et cetera.
| | 04:05 |
You can constantly be reaching new people
without having to do anything It's easier
| | 04:10 |
for people to find you on Facebook if
they're local.
| | 04:14 |
So if you're a local brick and mortar
business, people can search for things
| | 04:18 |
like: plumbers, Italian restaurants,
bakeries, what have you, and they'll be
| | 04:21 |
able to find you using Facebook's
powerful search.
| | 04:25 |
But they can't find you, if you're not
there.
| | 04:28 |
The ads on Facebook are simple,
straightforward, and cheap.
| | 04:31 |
As you'll see when I break this down to
you step by step later in the course, you
| | 04:34 |
can target an ad to a specific group of
people.
| | 04:37 |
You can limit it to certain areas of the
country.
| | 04:40 |
It's so easy to target small groups of
people using these ads and get a huge
| | 04:44 |
return on a very cheap investment.
Facebook is also the easiest way to
| | 04:49 |
communciate with users across multiple
platforms.
| | 04:52 |
Chances are your customers are using all
types of devices, iPhones, iPads, Samsung
| | 04:57 |
Galaxy tabs.
Nooks, Blackberries whatever it happens
| | 05:00 |
to be.
You're customers are spread across all
| | 05:02 |
different types of devices and many types
of platforms.
| | 05:05 |
Facebook is on all of those platforms.
There's an app for facebook for just
| | 05:09 |
about every platform that exists meaning
you can stay connected with your
| | 05:12 |
customers and engage and have a
conversation with them anytime no matter
| | 05:15 |
where they or you are in the world.
Now with the good, also comes the bad.
| | 05:23 |
So let's talk a little bit here about the
disadvantages to using Facebook for business.
| | 05:27 |
Number one: you don't own the content
that you put on Facebook.
| | 05:31 |
Sure, it's yours and your actually
putting it there, but as long as it lives
| | 05:34 |
on their site, it's their material.
And you can find ways to get it
| | 05:38 |
downloaded back But, in essence, it's
living on a third party section of the internet.
| | 05:44 |
Which leads me to this.
Facebook isn't your website.
| | 05:48 |
Sure, you get facebook.com slash your
name in the address bar but it's not your website.
| | 05:52 |
And as any marketer will tell you, the
idea is to drive traffic to your website
| | 05:56 |
not someone else's website.
So, why use Facebook at all?
| | 06:00 |
You have to think of social media
websites, whether it's Facebook, Twitter,
| | 06:03 |
LinkedIn, Google Plus, whatever.
You have to think of these as funnels
| | 06:08 |
back to your website.
So you're engaging people on a site
| | 06:11 |
they're already a part of, a site they
already know how to use, a site they
| | 06:14 |
already trust, that's Facebook.
Once they find you on Facebook they then
| | 06:18 |
see what you are, what you do and what
you're all about.
| | 06:22 |
They like your post, they engage with you
and hopefully somewhere in there you're
| | 06:25 |
driving them back to your website or your
service.Whether you're an onlilne
| | 06:28 |
business or a brick and mortar store this
is where you determing how you get people
| | 06:31 |
through your door.
You also have to realize that there's no
| | 06:36 |
overnight success formula when it comes
to Facebook.
| | 06:39 |
Yeah occasionally you're going to post
something that may go viral with a couple
| | 06:41 |
of thousand likes or something like that,
but there is no overnight success.
| | 06:45 |
You're not going to become a millionaire
overnight just because you decided to get
| | 06:48 |
on Facebook and you need to understand
that, it's hard work and it takes time to
| | 06:51 |
build a brand.
One of the most frustrating things about
| | 06:55 |
Facebook is the fact that it changes so
frequently.
| | 06:58 |
Since I've been using Facebook as a
business tool, Facebook has changed the
| | 07:01 |
way pages work several different times
over.
| | 07:04 |
They've also changed the way ads and
insights work, as well.
| | 07:06 |
This can be really frustrating as a
business owner.
| | 07:09 |
You constantly have to stay on your toes
and keep apprised of all of the changes
| | 07:12 |
that Facebook is making so that you can
take advantage of all of their new
| | 07:15 |
features as they roll them out.
Finally, the biggest disadvantage that I
| | 07:20 |
see to Facebook is the fact that you will
undoubtedly encounter somebody that I
| | 07:24 |
call, that guy.
And that guy is somebody who comes to
| | 07:28 |
your Facebook page and stirs up trouble.
Whether he's bought something from you
| | 07:32 |
before, or he just heard something
through the grapevine, this is the guy
| | 07:35 |
that comes in and just stirs up dust.
Now, there are ways to protect yourself
| | 07:39 |
against that guy.
But, inevitably, you're still going to
| | 07:42 |
run into him at some point.
That is one of the biggest disadvantages.
| | 07:46 |
The fact that you have to fight this
constant fight.
| | 07:48 |
Because Facebook is such an open and
social platform, it almost invites that
| | 07:51 |
kind of disruption.
But what makes it frustrating is also
| | 07:55 |
what makes it so great.
Because you also have the potential to
| | 07:58 |
engage and communicate with your
customers in ways you never thought possible.
| | 08:03 |
So we've gone through the good, we've
gone through the bad.
| | 08:05 |
Now you're wondering how do I start?
Well here are some basic steps to getting
| | 08:09 |
your business on Facebook.
Step number one, you have to sign up for
| | 08:13 |
a Facebook account.
Now, true, you can create a page without
| | 08:16 |
actually tying it to a Facebook account.
That is possible.
| | 08:19 |
But I recommend creating a Facebook
account when creating a page.
| | 08:23 |
Why?
There's one big reason, because it gives
| | 08:26 |
you the ability to have two different
presences on Facebook.
| | 08:30 |
You can act both as your page and as an
individual business owner.
| | 08:33 |
This gives you the ability to respond
personally to that guy when and if you
| | 08:37 |
encounter him.
This makes it a more personal experience
| | 08:41 |
for you and your customer and hopefully
create a more symbiotic relationship
| | 08:44 |
between the two.
After you have signed up for Facebook you
| | 08:48 |
need to create a Facebook business page.
Don't worry if you don't know how to do that.
| | 08:52 |
That's what this course is for.
I'm going to walk you through that step
| | 08:55 |
by step later on.
Next, you need to develop something I
| | 08:59 |
call an SMS, a Social Media Strategy.
This is where you determine how you're
| | 09:03 |
going to use Facebook to bring people in
to your business.
| | 09:08 |
If you're a brick and mortar store, how
do you get people through the door?
| | 09:10 |
If you're an online business, how do you
drive traffic back to that website and
| | 09:13 |
get people to buy something from you?
This is your social media strategy.
| | 09:18 |
And you need to develop this completely
before you get started.
| | 09:22 |
Next, you need to develop something
called an asset package.
| | 09:24 |
An asset package contains a lot of
different things.
| | 09:27 |
And I'm going to discuss that in depth in
a later movie.
| | 09:29 |
But just know that it contains things
like avatars, photos, taglines, catch
| | 09:33 |
phrases, biography information.
All of this different type of stuff
| | 09:37 |
that's going to be needed to have your
business looking its best on Facebook.
| | 09:42 |
You also need to fill out your Facebook
timeline completely.
| | 09:45 |
Your asset package can only take you so
far.
| | 09:47 |
It can fill out your bio.
It can fill out when you were founded.
| | 09:51 |
It can give you a profile picture and a
cover photo.
| | 09:53 |
But it can't write all of your
descriptions.
| | 09:56 |
It can't do your postings.
It can't do all of the big events and
| | 09:58 |
things like that, that you need to post
on your timeline.
| | 10:01 |
Filling out your timeline completely and
staying up to date with posting on your
| | 10:05 |
timeline is an essential part to being on
Facebook because a neglected timeline is
| | 10:09 |
worse than having no timeline at all.
The last thing you have to do, the three
| | 10:17 |
E's, engage, engage, engage.
You have to find a way to speak and
| | 10:22 |
create conversations with your customers.
This is the fundamental thing that we do
| | 10:27 |
on Facebook as a business or as an
individual.
| | 10:30 |
We communicate with people, we engage
with them, we draw them in, create
| | 10:34 |
conversations, we reply to comments that
they leave, they like something we like
| | 10:37 |
their comment.
All different types of things that you
| | 10:42 |
need to be doing correspond to engagement
and I'm going to talk about engagement
| | 10:45 |
and building your community throughout
this course.
| | 10:50 |
Alright.
hopefully by now you have a better
| | 10:52 |
understanding of why you would want to
use Facebook for business.
| | 10:55 |
Both the pros and cons for doing so, and
how to get started.
| | 10:59 |
Now let's go ahead and jump right in and
get started building your Facebook
| | 11:03 |
business presence.
| | 11:05 |
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| Understanding Facebook terminology| 00:00 |
Before we actually begin using the
Facebook site, I'm going to give you a
| | 00:02 |
brief overview of some important Facebook
terms that you need to know before
| | 00:05 |
starting this course.
If you're an experienced Facebook user,
| | 00:09 |
feel free to skip over to the next movie.
This movie is meant for people just
| | 00:12 |
starting out on Facebook.
So first and foremost, what is a Like?
| | 00:16 |
You hear all the time.
Like our business on Facebook or hey, go
| | 00:19 |
like my page or yeah, I liked your status
last night.
| | 00:22 |
It's something people do all the time on
Facebook.
| | 00:26 |
But, what exactly is it?
Well, at its core, a Like is nothing more
| | 00:29 |
than a stamp of approval.
It shows you, the content creator, that
| | 00:32 |
someone has interest in what you have to
say and they took the time to say, yeah,
| | 00:36 |
I like that.
It is, in a way, a rating system and a
| | 00:40 |
good gauge for you on how good your
content really is.
| | 00:44 |
The more likes you get, the better your
content, in theory.
| | 00:47 |
It's also a form of currency in a sense.
Many businesses offer incentives for
| | 00:51 |
people that like their page.
Like, click here for a free scoop of ice
| | 00:54 |
cream or like us today for free shipping
on your next order.
| | 00:57 |
These are typical phrases you hear all
the time in online marketing.
| | 01:01 |
Likes are the most basic way that a user
has to communicate with you and your
| | 01:04 |
business, and while they may not be very
insightful, they can be quite powerful.
| | 01:09 |
Timeline.
The Facebook Timeline is the new word for
| | 01:13 |
profile pages.
Both brand pages and individual profiles
| | 01:16 |
have a timeline these days and basically
it's just a chronological representation
| | 01:20 |
of your existence on Facebook.
As you post things, it gets put in a
| | 01:25 |
chronological timeline-like display to
show users what you've done over time.
| | 01:30 |
Personally, I love the design, but many
don't.
| | 01:33 |
The timeline took away many great things
that brand page owners loved about Facebook.
| | 01:38 |
And so, that soured many people from
using it already.
| | 01:42 |
You can go to Facebook.com/timeline to
find out all about it, or you can check
| | 01:45 |
out my Up and Running with Facebook
course here at lynda.com for a full breakdown.
| | 01:51 |
The News Feed.
The News Feed is the first thing that you
| | 01:54 |
see when you log into Facebook.
It gives you a bird's eye view of what's
| | 01:57 |
happening with your network of friends.
This is also where your post as a
| | 02:01 |
business will show up to your fans.
True.
| | 02:03 |
They might visit your Facebook page on
their own, but placing items in their
| | 02:07 |
news feed is the most effective way to
ensure that they see and hear you on a
| | 02:10 |
regular basis.
Friends and Fans.
| | 02:15 |
Only people can have friends and only
businesses can have fans.
| | 02:18 |
Friends are people that you've connected
with on a personal level on Facebook.
| | 02:23 |
Fans are people that have liked your
Facebook business page.
| | 02:26 |
While the relationship seems similar in
appearance, the level of interaction you
| | 02:30 |
can have with fans versus friends is
quite different.
| | 02:35 |
Status Updates.
This is what you would use to communicate
| | 02:37 |
with your fans on Facebook.
You can post text status, add links, or
| | 02:41 |
even photos and videos.
Think of this as a window for
| | 02:45 |
composition, and use it wisely.
Finally, Messages.
| | 02:50 |
Messages are how you communicate with
someone privately on Facebook.
| | 02:54 |
Sometimes you may need to take a
conversation off your page and into a
| | 02:56 |
message to address certain issues.
Thankfully Facebook recently started
| | 03:00 |
allowing users to message brand pages.
However, the ability to message a user
| | 03:04 |
directly without them actually sending
you a message first still doesn't exist.
| | 03:09 |
If you're friends with a person on
Facebook, you can message them anytime
| | 03:12 |
you want.
That's one of the advantages of having
| | 03:14 |
friends versus fans.
However, I do not recommend friending
| | 03:17 |
customers or clients.
Keep the relationship professoinal.
| | 03:21 |
Trust me on this one.
Okay, now that we've got this stuff all
| | 03:25 |
nailed down, it's time to start
discussing the difference between
| | 03:27 |
Facebook profiles and Facebook pages.
| | 03:30 |
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| Facebook profiles vs. Facebook pages| 00:00 |
There tends to be a lot of confusion
surrounding the idea pages versus
| | 00:03 |
profiles when it comes to Facebook.
So in this movie, I'm going to address
| | 00:07 |
the differences between a Facebook page
and a Facebook profile.
| | 00:11 |
Number one, the Facebook page offers
different tools and a different look than
| | 00:14 |
a Facebook profile does.
If you take a look at this example here,
| | 00:17 |
you'll notice that the timeline for our
Facebook page is actually a little bit
| | 00:21 |
wider than it is on a regular profile
page.
| | 00:25 |
The timeline actually extends on both
sides of the line in the middle.
| | 00:29 |
Whereas on a regular Facebook profile
page, you get sort of a shorter timeline
| | 00:32 |
on the right and then an information
section on the left.
| | 00:36 |
And so here the information is actually
all across the top.
| | 00:39 |
You also have the ability to Like and
message a Facebook page.
| | 00:42 |
And with a person you have the ability to
add them as a friend, send them a gift,
| | 00:46 |
or message them as well.
Lets take a look at the Facebook profile now.
| | 00:50 |
As you can see the Facebook profile looks
similar but there are some differences here.
| | 00:54 |
You have access to a Timeline section and
About, a Friends section, Photos, that
| | 00:57 |
kind of thing.
The timeline is actually much smaller on
| | 01:00 |
the right-hand side and then, of course,
on the left, you some have some
| | 01:02 |
information, like, Mutual Friends, the
About information, that kind of thing.
| | 01:07 |
You can check to see whether or not
you're friends with the person, send them
| | 01:09 |
a message, send them a gift, et cetera.
Like I said, while they look similar,
| | 01:13 |
they are still different.
So Facebook pages are meant for
| | 01:17 |
businesses, brands, and celebrities.
That's it.
| | 01:20 |
You would not want to create a Facebook
Page just for personal use.
| | 01:23 |
With a Facebook Page, you have fans, not
friends.
| | 01:28 |
And you are limited in the ways that you
can interact with those fans.
| | 01:31 |
While Facebook pages may look similar to
profiles, they offer completely different
| | 01:35 |
sets of tools than a profile page.
For instance, you have access to
| | 01:40 |
insights, advertisements.
You also have the ability to pin things
| | 01:43 |
on your profile to make sure that people
see them.
| | 01:46 |
And you can also highlight things, as
well.
| | 01:49 |
Also, Facebook pages are heavily indexed
by search engines, whereas Facebook
| | 01:53 |
profiles, due to privacy, are not.
Facebook profiles, on the other hand, are
| | 01:58 |
for personal use only.
Facebook's terms of service dictate that
| | 02:02 |
no business or commercial use can be made
of these personal profiles.
| | 02:07 |
They must be held under an individual
name.
| | 02:10 |
John Smith, Justin Seally, et cetera.
It cannot be a business name.
| | 02:14 |
You are all allowed to have followers and
friends as a Facebook profile but you do
| | 02:19 |
not have fans necessarily.
This is good because, with your followers
| | 02:23 |
and friends, you can message and interact
with them more freely.
| | 02:27 |
You don't have to worry about the
restrictions like you have on a Facebook page.
| | 02:31 |
However, Facebook profiles are limited to
only 5000, quote unquote, friends.
| | 02:35 |
Whereas you can have as many Likes or
fans on a Facebook page, as you want.
| | 02:40 |
Hopefully, this little breakdown has
given you a sort of basic understanding
| | 02:44 |
of the differences between Facebook
profiles and Facebook pages, and why you
| | 02:47 |
would want to use one versus the other.
| | 02:51 |
| | Collapse this transcript |
|
|
2. Building Your PagePlanning your page| 00:00 |
Before we get started building your page,
it's important to understand that you
| | 00:03 |
need to develop a plan before you
actually build it.
| | 00:07 |
And so, in this movie, I'm going to be
walking you through how to plan your page
| | 00:09 |
a little bit.
So if you go to
| | 00:11 |
facebook.com/pages/create, you will be
taken to this screen here.
| | 00:15 |
This is the create screen for creating
new pages.
| | 00:17 |
And this is where we're going to go in a
few movies, when we actually create the page.
| | 00:21 |
But I want you to understand the
differences between the different types
| | 00:24 |
of pages you have the ability to create,
so that you can then plan for those pages accordingly.
| | 00:28 |
Now at the top here, it tells you you can
create a Facebook page to build a closer
| | 00:31 |
relationship with your audience and
customers.
| | 00:34 |
And that's exactly what we're trying to
do.
| | 00:36 |
And down here at the bottom, they give
you several options for doing so.
| | 00:39 |
So the first thing you need to determine
is what type of page you want to open.
| | 00:43 |
Are you a local business or place?
If so, Facebook is going to ask you
| | 00:47 |
information like your business place,
name, your street address, where you
| | 00:50 |
live, your zip code, and your phone
number.
| | 00:54 |
You can also choose a category for this.
Things like airport, automotive,
| | 00:58 |
bookstore, doctor, education, et cetera.
If this doesn't seem like it fits what
| | 01:02 |
you do, that's okay.
Maybe you're a company, organization, or institution.
| | 01:07 |
Click on this and you can see here that
you have a much more simple approach.
| | 01:11 |
You choose a category, like cause,
Chemicals, Education, Health and Beauty,
| | 01:16 |
Industrials, Internet and Software.
Any of these will do just fine.
| | 01:21 |
Then you put in your company name, agree
to the terms, and get started.
| | 01:25 |
Still not what you're looking for?
Maybe you have a brand or a product that
| | 01:28 |
you're selling.
Click on this one.
| | 01:31 |
Again, you choose a category for this.
Again, the categories are going to be
| | 01:34 |
different depending on which one of these
sections you go to.
| | 01:36 |
So for this one it could be Cameras and
Photo, Cars, Electronics, Home Decor,
| | 01:40 |
Jewelry and Watches, Movies, Music,
Office Supplies.
| | 01:44 |
Again, totally up to you.
So, see you can actually be a business
| | 01:47 |
that has several different products and
create a different product page for each
| | 01:50 |
one of them.
So, that's actually a strategy that I
| | 01:53 |
would recommend.
Down here at the bottom, Artist, Band, or
| | 01:56 |
Public Figure.
So, maybe you're trying to promote
| | 01:59 |
yourself as an author, a public speaker,
what have you.
| | 02:02 |
You can set that up by going down here to
the bottom.
| | 02:05 |
Are you an actor?
Are you an athlete?
| | 02:07 |
An author?
Business person?
| | 02:08 |
Coach?
Comedian?
| | 02:09 |
Movie character?
Who are you?
| | 02:12 |
If you're an individual looking to start
a public presence on Facebook for
| | 02:14 |
business purposes, this is the category
you go for.
| | 02:18 |
(SOUND) Entertainment, okay.
Is this for an album?
| | 02:21 |
Is this for a book?
A magazine?
| | 02:23 |
A movie that's coming out?
A radio station.
| | 02:26 |
What type of entertainment are you a part
of?
| | 02:28 |
What's the name of this entertainment
page.
| | 02:31 |
And then finally, are you doing this for
a cause or community?
| | 02:35 |
So are you ding this to raise money for
disaster relief?
| | 02:37 |
So are you doing for this for disease
awareness.
| | 02:41 |
You give it a name and you get started.
So, determining what type of page you're
| | 02:45 |
going to create is an essential piece of
the puzzle when taking your business onto Facebook.
| | 02:51 |
So take some time, work with whoever you
need to work with, whether that's your
| | 02:54 |
marketing coordinator, your business
partner, whomever that may be, and
| | 02:57 |
develop a strategy for creating your
page.
| | 03:00 |
Determine which type of business you are,
write that down and then go with the
| | 03:03 |
necessary information that you need to
fill out these individual places.
| | 03:08 |
Once you have all that information, come
back and we'll be ready to start building
| | 03:11 |
our page.
| | 03:12 |
| | Collapse this transcript |
| Developing an asset package| 00:00 |
One of the most important things that you
can do before creating a Facebook page is
| | 00:03 |
develop something called an Asset
Package.
| | 00:06 |
An Asset package is just a group of files
that you create prior to creating a page
| | 00:10 |
or any social media profile for that
matter, that helps you build it out completely.
| | 00:16 |
It also makes sure that you don't have to
worry about this kind of stuff as you go along.
| | 00:20 |
Makes the creation process go much
smoother.
| | 00:22 |
So exactly what do you need for an asset
package.
| | 00:25 |
Well, you're going to need profile photos
at least two of them, and they need to be
| | 00:29 |
square in aspect ratio.
That means that they're equally as wide
| | 00:32 |
as they are tall.
You also want to make sure that you have
| | 00:35 |
cover photos or banner photos at least
one of those.
| | 00:38 |
Most social networking sites allow you to
have a small profile photo and then a big
| | 00:42 |
sort of representation photo.
You'll see that on Google Plus, Twitter,
| | 00:46 |
and Facebook.
And these photos should be large and they
| | 00:49 |
should represent you or your business in
some way.
| | 00:51 |
You'll also need a series of taglines,
catchphrases and bio text documents to
| | 00:54 |
easily copy and paste into the various
fields that you're going to have to fill
| | 00:57 |
out throughout the creation process of
this page.
| | 01:01 |
And finally, you're also going to need
photos of your team or your business.
| | 01:05 |
Now, why would you need photos of your
team or your business?
| | 01:07 |
Because this gives people a window
inside, letting them see the culture and
| | 01:10 |
the atmosphere that you've cultivated
within your business.
| | 01:14 |
This is especially important if you're
actually a brick and mortar business,
| | 01:16 |
that has people coming in and out of it's
doors.
| | 01:18 |
People want to know what it's like to
come to your business.
| | 01:21 |
And if they're looking at photos before
they come in, they have a much better
| | 01:24 |
idea of what to expect when they come
shop at your place of business.
| | 01:27 |
Here are some profile photo tips for you.
If you're a company, use your logo.
| | 01:32 |
Your logo is the easiest way for someone
to identify your brand, so use it.
| | 01:37 |
However, if you're an individual, I
suggest you use a photo of yourself.
| | 01:41 |
So if you're an author, a celebrity,
whatever you might be, use your photo.
| | 01:44 |
That's the most easily identifiable piece
that goes with you, and so, use your photo.
| | 01:49 |
You need to make sure that the avatar is
cropped to be square.
| | 01:52 |
This ensures that when you upload the
photo you don't get any unnecessary
| | 01:55 |
cropping and lose your head, for
instance.
| | 01:58 |
When using a photo, just say no to
Photoshop.
| | 02:01 |
Now, what do I mean by that?
Do I mean that you can't retouch a photo
| | 02:04 |
at all?
No, but don't go overboard.
| | 02:07 |
You don't want to retouch your photos so
much, that when people see you in real
| | 02:09 |
life they don't recognize you.
After all, your photo is your brand.
| | 02:14 |
So make sure that it represents you
accurately.
| | 02:16 |
Here are some cover photo tips for you.
First and foremost, choose an image that
| | 02:21 |
draws attention.
You want people to be drawn into this image.
| | 02:24 |
You want it to be interesting.
It needs to have something to say without
| | 02:27 |
actually saying anything.
This needs to be something bold that
| | 02:31 |
easily strikes the user as going hm,
that's cool.
| | 02:35 |
You need to optimize your photo to the
right dimensions to avoid any unnecessary
| | 02:39 |
cropping or stretching.
I'll go over how to optimize your photos
| | 02:42 |
in a little bit.
You need to also make sure that you
| | 02:45 |
follow the Facebook terms of service.
There are several things that you can and
| | 02:48 |
cannot do when it comes to cover photo
images, so be sure you read over the
| | 02:51 |
Facebook terms of service prior to
creating your image.
| | 02:55 |
You also want to make sure that you
change it up frequently to keep your page fresh.
| | 02:59 |
You don't want people coming back for six
months or a year seeing the same old
| | 03:02 |
thing over and over.
Most big brands on Facebook change their
| | 03:05 |
cover photo image every three to four
months.
| | 03:09 |
Here's some tips on how to craft a
biography, keep it short and sweet.
| | 03:13 |
Chances are, you are going to be limited
in the amount of characters that you can
| | 03:16 |
put in any given field when you're
working with the social network.
| | 03:19 |
So keeping your bio, short, and sweet is
the best thing to do.
| | 03:21 |
In that short and sweet paragraph, you
also want to make sure that you're
| | 03:24 |
telling a story.
Give the user something to read, but also
| | 03:28 |
make sure that you don't overshare.
You wouldn't want to give them any
| | 03:32 |
information that you wouldn't give them
when you're just having a casual
| | 03:34 |
conversation as they walk into your
store.
| | 03:37 |
You also want to make sure that this bio
provides value.
| | 03:40 |
They're obviously reading it for a
reason.
| | 03:42 |
They're looking for something.
Who you are?
| | 03:44 |
What you do?
Why you do what you do?
| | 03:46 |
That kind of thing.
So provide a value-added service to the reader.
| | 03:50 |
Catchphrases and slogans are a little bit
different.
| | 03:54 |
These should give your business a mantra.
Just a short statement explaining what
| | 03:58 |
you do or why you do it.
You want to make this a catchy phrase.
| | 04:02 |
That's why it's called a catchphrase,
after all.
| | 04:04 |
You want to make sure that it's catchy.
People will remember it.
| | 04:07 |
It should roll off your tongue as soon as
you say your brand's name.
| | 04:10 |
This is also an area where you can add
some humor, where applicable, of course.
| | 04:14 |
There are certain businesses that don't
lend themselves well to humor, but some do.
| | 04:18 |
You also want to make sure that it
describes you and your business accurately.
| | 04:23 |
All of these different text documents,
basically, they're your resume.
| | 04:26 |
They're your advertisement.
People are reading through them to get
| | 04:28 |
information about you.
You want to make it as accurate as possible.
| | 04:33 |
Alright, now I've jumped over into Adobe
Photoshop.
| | 04:35 |
Now, you don't have to have Photoshop to
work with the templates that I've given you.
| | 04:39 |
I've given you several different versions
to work with.
| | 04:41 |
There's the Photoshop file, a JPEG, an
Illustrator document, and even a PDF.
| | 04:45 |
All I've done here is created a basic
template to give you an idea of what the
| | 04:48 |
Facebook environment looks like, and how
you can use it to plan out your images.
| | 04:53 |
So, we have our cover photo image that
runs right here in the background.
| | 04:56 |
And the cover photo image is 851 pixels
wide by 315 pixels tall.
| | 05:01 |
If you create an image that's exactly
those dimensions, you will have no
| | 05:05 |
problem working in Facebook.
The profile image right here, that's
| | 05:10 |
going to be 180 by 180 pixels.
That's a complete square.
| | 05:13 |
Now, I've got some examples to show you
here.
| | 05:17 |
Here's my first square profile photo, it
has my logo and my company name.
| | 05:21 |
I've also created another one that just
has my logo.
| | 05:24 |
At the end I think I'm going to choose
this one when I go to Facebook, because
| | 05:26 |
this shows my logo a little bit bigger,I
don't necessarily have to have the name
| | 05:29 |
displayed in the logo, because I'm
going to have that elsewhere on the page.
| | 05:34 |
This is an easily identifiable mark that
says this is my company.
| | 05:39 |
I've also got this cover photo which has
one of my slogans thinking outside the
| | 05:43 |
box since 1984 and it's got the logo
incorporated on his T-shirt.
| | 05:47 |
This draws the users eye because it's got
a black and white photo with the color
| | 05:51 |
logo, right there.
Again, this 851 pixels wide by 315 pixels tall.
| | 05:59 |
Now, in addition to this, I've also
included several other examples for you.
| | 06:02 |
For instance, I have several different
company photos here inside of this
| | 06:05 |
exercise files folder.
Let me go through some of these.
| | 06:09 |
Here's a group session of everybody
collaborating together, here's somebody
| | 06:13 |
working on some sort of fashion project.
Working on it again.
| | 06:18 |
A guy named Josh sitting at his desk
planning out a design.
| | 06:21 |
Josh again.
There's our lead designer Matt, who is
| | 06:24 |
also in our cover photo.
And then here's an aerial shot of a team meeting.
| | 06:29 |
So I've got all of those included, I can
upload those as an album later on.
| | 06:33 |
Close that out.
Let's take a look at the text documents.
| | 06:37 |
The our story document this is a long
form biography explaining what the
| | 06:40 |
company is, when it was founded, who we
are, and some of the things that we like
| | 06:43 |
to do.
There's some anecdotes in there about
| | 06:47 |
company culture, going surfing, we like
pizza, things like that.
| | 06:50 |
I've also got the About Us document,
which is just a short, easy to read
| | 06:53 |
paragraph describing who we are and what
we do.
| | 06:57 |
The taglines, just going to be short
descriptive lines about the company,
| | 07:00 |
thinking outside the box since 1984.
You saw that in the cover photo image.
| | 07:05 |
Where function and beauty live happily
ever after.
| | 07:07 |
Design, develop, eat pizza, again that
darkens back to this big description down here.
| | 07:12 |
6 guys, 2 girls and some Javascript.
That's a TV reference for those of you
| | 07:17 |
old enough to remember it and
catchphrases.
| | 07:20 |
These are just simple statements that
sort of represent the organization but
| | 07:22 |
also might be a little funny.
So whether you're selling products or
| | 07:25 |
telling stories, we're here to help you
realize your creative vision.
| | 07:28 |
That's also referenced in our about us
section here.
| | 07:31 |
We built solutions that are critical for
the day-to-day operation of companies of
| | 07:34 |
all sizes.
Our designs are more than just a pretty picture.
| | 07:38 |
They are works of art that actually work.
And then finally, if you can dream it, we
| | 07:41 |
can build it.
Period.
| | 07:43 |
These are just little things that you're
going to find that you can use throughout
| | 07:46 |
different parts of your Facebook page, or
any social media profile.
| | 07:50 |
And it's handy to keep these in a place
that easily accessible, so when you're
| | 07:53 |
building out pages and things like that,
you have them at the ready to just copy
| | 07:56 |
and paste.
You don't have to think about it.
| | 08:00 |
You don't have to spend a lot of time
crafting up these statements.
| | 08:03 |
You've already done that.
That's where developing an assest package
| | 08:05 |
like this comes in so handy.
Because you have put in the time and the
| | 08:08 |
work and then when you actually go to
create the page you can focus on the
| | 08:11 |
content of the page and not so much these
little knick-knack things like filling
| | 08:14 |
out biography information.
| | 08:17 |
| | Collapse this transcript |
| Creating a new page| 00:00 |
Now, it's actually time to create your
Facebook page.
| | 00:03 |
If you're not already log into Facebook,
go ahead and do that.
| | 00:05 |
If you're not sure how to log in to
Facebook or if you don't already have a
| | 00:08 |
Facebook account, I suggest going and
watching the Up and Running With Facebook course.
| | 00:12 |
Once you've created a Facebook account
and you're logged in, you need to look
| | 00:15 |
over on the left hand side, underneath
the navigation that says Pages and find a
| | 00:18 |
link that's label Create a Page.
If you don't see that link, that's okay.
| | 00:23 |
You can just navigate to the following
URL.
| | 00:24 |
Facebook.com/pages/create.
And that'll take you to this screen here.
| | 00:29 |
Now, we covered each one of these little
sections individually in the planning
| | 00:33 |
your page movie.
If you'd like to go back and watch that
| | 00:35 |
to get a better understanding of what all
these mean, go right ahead.
| | 00:39 |
For this demonstration, I'm going to
choose company, organization, or institution.
| | 00:42 |
For my category, I'm going to select
internet and software.
| | 00:46 |
Company name, (SOUND) Two Trees Creative,
Co.
| | 00:50 |
Then, I'm going to agree to the Facebook
terms and click Get Started.
| | 00:57 |
Once I choose get started, that's
going to take me to the setup screen.
| | 01:00 |
This is where I add in a description and
a website.
| | 01:02 |
I'm going to navigate over here into my
text document and just grab the short
| | 01:06 |
description about us.
Then I'll navigate back to Facebook and
| | 01:10 |
paste it in.
This is where your asset package comes in
| | 01:14 |
really handy.
I didn't even have to think about what to
| | 01:16 |
say here.
I just grabbed one of my small bio
| | 01:18 |
catchphrases or whatever I wanted.
Copied it, pasted it, and I'm ready to go.
| | 01:23 |
For my website address (SOUND)
Twotreescreative.com.
| | 01:26 |
Now this bottom section here, Is Two
Trees Creative a real organization,
| | 01:31 |
school or government?
In your case, when you're creating this
| | 01:35 |
for your own business, you would check
Yes here because it makes sure that
| | 01:37 |
you're going to show up more easily in
Facebook search.
| | 01:41 |
In this case, for my demonstration, I'm
going to choose No.
| | 01:44 |
Then I'm going to choose Save Info.
Next it takes me to the profile picture
| | 01:47 |
screen, where I can upload from my
computer or import from a website.
| | 01:52 |
In this case, I'm going to upload from my
computer.
| | 01:54 |
I'm going to grab my square Avatar.
(SOUND) Once it uploads, I'm going to
| | 01:57 |
take a look at it and make sure it looks
okay and then hit next.
| | 02:02 |
Now it's going to tell me to reach more
people.
| | 02:04 |
I can advertise on Facebook to raise
awareness about my business and get more
| | 02:07 |
people to like my page.
It's going to ask me to add a payment
| | 02:10 |
method so it will be easier for me to
advertise when I'm ready.
| | 02:14 |
I'm not ready to setup Facebook ads right
now, so I'm just going to click skip.
| | 02:17 |
But if you wanted to enter in a payment
method here, so that you have it on file
| | 02:20 |
whenever your ready to start doing ads,
you can go ahead and do so.
| | 02:24 |
I'm just going to click Skip for now and
keep on going.
| | 02:27 |
Once I click Skip, it takes me to my new
page where it takes me on sort of a tour
| | 02:30 |
on it to let me know what's going on.
It shows me the like button, which tells
| | 02:35 |
me that I can show support for the work
that I've done by setting up my page by
| | 02:37 |
liking it.
I'll go ahead and do that now by clicking
| | 02:40 |
on the Like button.
(SOUND).
| | 02:42 |
It then tells me to invite me email
contacts.
| | 02:44 |
So anyone that I have listed as a contact
in my email, I can invite them to like my page.
| | 02:48 |
going to choose Next here.
Then it says Share Something.
| | 02:51 |
Telling me to post on my Timeline.
So in this case I'm just going to skip
| | 02:55 |
this for now and it takes me right back
up to the top.
| | 02:58 |
And my page creation process is now
complete.
| | 03:01 |
However, when I scroll down, you'll
notice that it's missing a lot.
| | 03:05 |
It does have the explanation of what the
company is, it has the logo, but there's
| | 03:08 |
no cover photo, there's no information,
and there's really not a lot going on in here.
| | 03:14 |
That's why we really need to spend some
time filling out this profile completely.
| | 03:17 |
And in the next movie, we're going to do
just that.
| | 03:20 |
| | Collapse this transcript |
| Filling out your page information| 00:00 |
All right, now that we've got our page
created, it's time now to start filling
| | 00:03 |
it out.
First things first.
| | 00:05 |
Let's scroll down here.
And let's find this link label About.
| | 00:09 |
And when we click on that, it should take
us here to the Basic Info.
| | 00:12 |
I can go to any one of these sections,
and Edit the information.
| | 00:15 |
So if I want to Edit the About
information, I can go here and I can
| | 00:18 |
select different Categories for my page.
So in this case, I could say Local
| | 00:22 |
Business and let's find Professional
Services.
| | 00:26 |
I can also choose an official page.
Now what exactly does that mean?
| | 00:30 |
If you hover over the question mark, it
tells you is your page an unofficial page
| | 00:33 |
about a brand, celebrity, or
organization.
| | 00:35 |
If so, enter the official page here.
This way you can show that your page is
| | 00:39 |
about a brand, celebrity, or organization
but doesn't officially represent it.
| | 00:43 |
In this case, I'm not a brand about a
brand, so I'm not going to do that.
| | 00:47 |
You'll also see here that I can create a
Username for this page.
| | 00:50 |
We'll talk a little bit more about that
later on.
| | 00:52 |
Now I can change the Name, Two Trees
Creative.
| | 00:55 |
The Start Date, so in this case, I could
say, alright, we were founded in 1984.
| | 01:01 |
And I could say that we were founded, I
can give this an Address.
| | 01:05 |
Let's just type something out here.
123 Main Street and Ventura, California 93004.
| | 01:13 |
If you have operating hours for your
business, you can Add those here.
| | 01:17 |
So you could say Always open, or No hours
available.
| | 01:21 |
In this case, let's Add some Hours.
So let's say Monday, Tuesday, Wednesday, Thursday.
| | 01:27 |
I am open from 8 a.m., until 5 p.m.
I'm going to give myself Friday, Saturday
| | 01:32 |
and Sunday, off because I'm only working
four days.
| | 01:36 |
We'll go ahead and hit Add here.
And so, there we go, Monday through
| | 01:39 |
Thursday, 8 a.m.
to 5 p.m.
| | 01:40 |
If I wanted to add Friday hours, I could
do that.
| | 01:43 |
Add Hours and I could say Friday, let's
say I'm only open from noon to 4.
| | 01:49 |
Something like that, it Add, here we go.
Now I've got my Short Description here,
| | 01:53 |
my Long Description goes here.
So what I'm going to do is navigate back
| | 01:58 |
over 2 my text document, and I'm going to
open up Our Story.
| | 02:03 |
And I'll select all of that information,
and I'll just Paste it in right there.
| | 02:08 |
So all of that does fit.
Price range, you can set a Price Range if
| | 02:13 |
you want, you can also say where you can
park.
| | 02:16 |
Most of the time in California it's
going to be in the Street.
| | 02:19 |
Phone.
You can set up a Phone number if you want.
| | 02:21 |
You can also set up an Email address, so
you could say something like sales@twotreescreative.com.
| | 02:29 |
And then once your finished with all of
this information, you hit Save.
| | 02:32 |
Now it should be noted here, that
depending on what type of business you
| | 02:35 |
selected when you first got started, your
options in here may be completely different.
| | 02:39 |
So just know that you need to go through
all of the options no matter what they
| | 02:42 |
are, and fill them out completely.
Now, since I used a fictitious address
| | 02:46 |
here, it is warning me that the address I
entered could not be found.
| | 02:50 |
Adding a location makes it easier for
people to find you, and check in at your
| | 02:53 |
place of business.
It tells me that I need to make sure that
| | 02:57 |
I entered the information correctly.
So if I wanted to, I could change this,
| | 03:00 |
but I'm not going to for now, I'm just
going to leave that alone, and all the
| | 03:02 |
rest of this looks good.
So now what I'm going to do, is click Close.
| | 03:08 |
And that has now Saved all that
information for me.
| | 03:11 |
When I go back out to that main area
here, you'll see here, that I can find
| | 03:14 |
categorizes, I can see the address.
I can have my phone number if I want.
| | 03:19 |
I can show the hours of operation.
Notice here that's it's got a green dot
| | 03:22 |
next to it.
That means, as of right now, I am open.
| | 03:25 |
So if anybody wants to come by the
office, they know that they can do so.
| | 03:28 |
If you want to change any of the stuff
from here, all you have to do is click on
| | 03:31 |
it anytime you want, and you can enter in
a category for instance, let's say
| | 03:35 |
Professional Services, Web Design, Web
Development and, let's say, Mobile Phone
| | 03:40 |
Shop and hit Save.
There we go.
| | 03:45 |
So we've got all of my categories now.
If I want to add a phone number I can,
| | 03:48 |
I'm not going to for now.
And then I can scroll down, and I can see
| | 03:51 |
any of the other things that I have here.
So you see here.
| | 03:54 |
It shows me in my timeline, remember, the
timeline is a chronological order of what
| | 03:57 |
you've done.
So, I've joined Facebook recently, which
| | 04:00 |
I did eight minutes ago, and then down at
the bottom I was founded in 1984.
| | 04:04 |
Now anytime you'd make changes to this,
like when you were founded or anything
| | 04:08 |
like that, it will obviously reflect that
here in your timeline.
| | 04:11 |
So the big thing to take away here, is
the fact that you need to really get in
| | 04:14 |
there and fill out that information
completely when you are billing out your page.
| | 04:19 |
So when you first open up your page,
click on the About section and then go
| | 04:23 |
into all this information and fill it out
as completely as you can.
| | 04:27 |
Because without this About information,
your description, your address, people
| | 04:30 |
won't know where to find you, they don't
know when to find you, and they're really
| | 04:34 |
going to be confused.
So making sure that you have this
| | 04:38 |
completely filled out, is a number one
priority.
| | 04:41 |
Once you have this filled out, you can go
back to your page, and you can start
| | 04:44 |
adding things to it.
Like for instance, the cover photo,
| | 04:46 |
that's obviously something that's
missing.
| | 04:48 |
So, in this case, I'm just going to
choose Add a Cover Photo.
| | 04:51 |
It's going to tell me to pick a unique
cover photo that features at the top of
| | 04:53 |
my timeline.
It also tells you that this is not meant
| | 04:56 |
for promotions, coupons, or
advertisements.
| | 04:59 |
Your cover photo should not be primarily
text-based or infringe on anyone else's copyright.
| | 05:03 |
I you choose Learn More from this, it's
going to actually open up a page and tell
| | 05:06 |
you all of the dos and don'ts of cover
photos.
| | 05:09 |
I suggest reading through that before you
actually create one.
| | 05:12 |
Then hit Okay.
I'm going to Upload a Photo, and I've
| | 05:15 |
also got one already developed.
I'm going to select a PNG in this case,
| | 05:20 |
because Facebook actually says that you
might get higher quality photos from a PNG.
| | 05:24 |
Once it Uploads this photo.
you'll see it pop-in.
| | 05:28 |
You can then Reposition it if it's not
cropped properly, but this one is
| | 05:31 |
actually sized to the exact box, so I can
just hit Save Changes.
| | 05:35 |
And once I hit Save Changes you're
going to see, there it is, thinking
| | 05:38 |
outside the box since 1984, got the logo
on the shirt, logo right there.
| | 05:42 |
Everything is looking pretty good.
So, as of right now I've got my cover
| | 05:47 |
photo, and my logo, and all of my about
information all filled out.
| | 05:52 |
My page looks pretty much complete.
So I'm ready now to start tweaking it,
| | 05:56 |
and adding things to my timeline.
| | 05:58 |
| | Collapse this transcript |
| Changing your logo and cover image| 00:00 |
Once you've got your page all set up, and
your information is filled out, and your
| | 00:03 |
photos are in place, you may come across
a time when you want to change something
| | 00:06 |
like your cover photo, or even your
profile picture.
| | 00:10 |
It's very easy to do that.
In this movie I'm going to walk you
| | 00:13 |
through it.
For instance, let's say that I uploaded
| | 00:15 |
this photo as my cover photo, and then I
realized, it's not really the quality
| | 00:17 |
photo I wanted, or maybe I added the
wrong one.
| | 00:20 |
So in order to change your cover photo,
just hover over the photo and wait for
| | 00:23 |
this little link that says Change Cover
to appear, then click on that.
| | 00:27 |
Once you do, you can Choose a photo from
your Photos, that already exist on Facebook.
| | 00:31 |
You can Upload it, or you can simply
Reposition this photo.
| | 00:34 |
So if I wanted to upload a new one, I
click Upload, it takes me out into my
| | 00:37 |
hard drive, I find the one that I want.
In this case, I'll just switch to the JPG
| | 00:41 |
version of this.
Hit Open.
| | 00:43 |
It's going to upload it, and it's
going to place it.
| | 00:46 |
I can then maneuver it around, if it's
not cropped to the exact size, this one is.
| | 00:50 |
So I can go ahead and say Save changes,
and once that finishes up, my image is in place.
| | 00:56 |
If I want to change my profile picture, I
come over and hover over it until I see
| | 00:59 |
Edit Profile Picture.
Then, same process, Choose from Photos,
| | 01:02 |
take a photo if you have a webcam, Upload
the photo, Edit the Thumbnail, or Remove it.
| | 01:07 |
If I wanted to Upload a Photo, and change
this to my alternate square and hit Open,
| | 01:12 |
it's going to Upload that photo, and put
it in just like that.
| | 01:18 |
Now anytime you want to make changes to
these, just go through that little
| | 01:20 |
process, it's pretty simple to do that.
But like I said earlier in the Developing
| | 01:25 |
An Asset Package movie, you want to make
sure that you have alternates for both
| | 01:28 |
your cover and your profile photo, so you
can easily change them anytime you want,
| | 01:31 |
to make sure you keep your page as fresh
as possible.
| | 01:35 |
| | Collapse this transcript |
| Choosing a web address for your page| 00:00 |
One of the things that most people want
to know how to do when they create a
| | 00:03 |
Facebook page is change the URL of the
page to something other than
| | 00:06 |
facebook.com/pages/their business name/a
whole bunch of numbers.
| | 00:11 |
It's the address like you see right up
here in my address bar.
| | 00:13 |
It's really long and it's really hard to
remember.
| | 00:15 |
So, let's take a look at how we can
actually get a better URL for our page.
| | 00:19 |
First thing we want to do here is click
on the About section.
| | 00:22 |
And once we do this, I'm going to
navigate over and click Edit for the
| | 00:25 |
Basic Info.
And once I click Edit for Basic Info,
| | 00:28 |
it's going to take me to the same screen
where we filled out all of our
| | 00:30 |
information earlier.
I'm going to then navigate to this
| | 00:34 |
section called Username.
If you don't know what a username is, you
| | 00:36 |
can choose Learn More.
But in this case I'm just going to click
| | 00:39 |
Create a username for this page.
When I do that, it's taking me to this
| | 00:42 |
screen, where it tells me each page can
have a username.
| | 00:45 |
I only have one page right now, so I
don't have to worry about multiples.
| | 00:48 |
It tells me after I set my user name, I
can only change it once.
| | 00:52 |
So for this particular page I'm going to
say twotreescreative, and I'm going to
| | 00:56 |
Check Availability.
Facebook comes back and says, hey,
| | 01:00 |
congrats, twotreescreative is available.
Several things for you to remember.
| | 01:04 |
You can only change the user name of Two
Trees Creative once after you set it this
| | 01:08 |
first time.
You cannot transfer ownership of a
| | 01:11 |
username to anybody else.
You can't violate anyone else's trademarks.
| | 01:14 |
And if you are acquiring a username to
sell it in the future or, otherwise known
| | 01:17 |
as squatting, you're going to lose it.
Usernames may be reclaimed for other
| | 01:21 |
unauthorized usages.
It's asking me now, are you sure you want
| | 01:25 |
to set twotreescreative as the Two Trees
Creative, Co.'s username?
| | 01:29 |
In this case, yes I do.
Once it finishes, it tells me the
| | 01:34 |
username twotreescreative has been set
for my page.
| | 01:37 |
And now I can redirect all of my fans to
Facebook.com/twotreescreative .
| | 01:41 |
A much more easy to remember and easy to
type URL.
| | 01:46 |
If I choose OK here, it takes me out.
And I can just go up to the top in my
| | 01:50 |
menu bar and I can type out
Facebook.com/twotreescreative and press Enter.
| | 01:56 |
And it takes me to my page.
So again, if you want to set an easy to
| | 02:00 |
remember URL for your page, go to the
About section, choose the Edit button,
| | 02:04 |
and then add a username for your page.
Once you've set up your username, you
| | 02:09 |
will then have your own vanity Facebook
URL.
| | 02:13 |
| | Collapse this transcript |
| Publishing your page| 00:00 |
If you're making significant changes to
your Facebook page, or if you simply
| | 00:03 |
don't have the time to fill everything
out once you've created the page, it may
| | 00:06 |
be a good idea to unpublish it
temporarily, so that people don't see the
| | 00:09 |
work going on behind the scenes.
In this movie, I'm going to show you how
| | 00:14 |
to take your page temporarily offline, so
that you can then bring it back online,
| | 00:17 |
once everything is completed.
First things first.
| | 00:21 |
Go up to this little link at the top of
the page labeled Edit Page, and choose
| | 00:24 |
Edit Settings.
Once you go here, you'll be taken to the
| | 00:27 |
Manage Permissions screen.
We're going to discuss all of this
| | 00:30 |
information a little bit later.
But for now, just worry about this top
| | 00:33 |
option, Page Visibility.
There's a little button that say, What is This?
| | 00:37 |
And I'm going to Open this up in another
tab so it tells you here.
| | 00:40 |
What's the difference between Published
and Unpublished?
| | 00:42 |
And it gives you some insight into that.
So, once you've filled out your Facebook
| | 00:45 |
page, and you're ready to show it to the
public, you need to publish your page to
| | 00:48 |
have it display on the site.
If your page is unpublished, you'll see a
| | 00:51 |
message in the Admin panel, indicating
that your page is not currently visible
| | 00:54 |
to anyone that's not an administrator.
You have to click Publish the Page to
| | 00:58 |
make it visible to the public.
You can also publish your page in the
| | 01:01 |
Edit page section.
The great thing is that you can unpublish
| | 01:04 |
your page at any time.
And unpublishing your page will hide it
| | 01:07 |
temporarily from anyone that's not an
admin of the page, including the people
| | 01:10 |
who have liked it.
Your page won't be visible until you
| | 01:13 |
publish it again.
So, let's navigate back over here.
| | 01:16 |
So right now my page is published, so I'm
going to click Unpublish.
| | 01:20 |
And then we're going to scroll down to
the bottom and choose Save Changes.
| | 01:23 |
Once I choose Save Changes, my page is
completely hidden from anyone besides me
| | 01:27 |
and any one else that I have added as an
admin of the page.
| | 01:31 |
Now if you don't know how to add other
admins that's okay, we're going to work
| | 01:33 |
on that a little bit later.
But just know that this is a great way to
| | 01:36 |
keep your page behind the curtain, so to
speak, until it's ready for prime time.
| | 01:40 |
When you want to bring it back, just
navigate back to the same page, uncheck
| | 01:43 |
the Unpublish button, and click the Save
button at the bottom.
| | 01:47 |
This will make sure that your page is now
public facing, and anyone that needs to
| | 01:50 |
see it will.
| | 01:51 |
| | Collapse this transcript |
|
|
3. Building Your CommunityInviting friends to like your page| 00:00 |
One of the easiest ways to start
spreading the word about your new page is
| | 00:03 |
to invite all of your Facebook friends to
like that page.
| | 00:07 |
If nothing else, this at least gets other
eyeballs onto your content and allows for
| | 00:10 |
people to see what you've been doing.
So, in this movie, I'm going to show you
| | 00:13 |
how to invite your Facebook friends to
like your page.
| | 00:16 |
It's actually pretty easy.
Once you have your page created, you'll
| | 00:18 |
notice up here at the top.
There's actually an invite friends box.
| | 00:22 |
You can invite people individually by
clicking the invite link here or you can
| | 00:25 |
simply click See All and that's going to
open up this page here.
| | 00:29 |
And you can also filter what friends you
have up here at the top so that recent
| | 00:32 |
interactions are all friends then you can
go through and check all of the people
| | 00:35 |
that you would like to invite to like
this page.
| | 00:40 |
(SOUND).
Once you get all of the people check that
| | 00:42 |
you want, hit Submit and that's going to
say that it's letting your friends know
| | 00:45 |
about your page.
Click Close and there you go.
| | 00:48 |
Now, unfortunately, it becomes a waiting
game to see exactly who's going to come
| | 00:52 |
back and like your page.
Hopefully, they will and you'll start
| | 00:55 |
building an audience.
And as you continue to build an audience,
| | 00:58 |
hopefully, you'll continue to create
brand awareness on Facebook.
| | 01:02 |
| | Collapse this transcript |
| Inviting people via email| 00:00 |
In addition to inviting your friends to
like your Facebook page, you can also
| | 00:03 |
invite people via email to like your page
as well.
| | 00:06 |
If your business is just starting off on
Facebook, but you've already had some
| | 00:09 |
sort of online presence and developed an
email list, this is a great way to get a
| | 00:12 |
message out to massive amounts of people.
In this movie, I'm going to show you how
| | 00:18 |
to invite email contacts to your page.
First things first, go up to the top and
| | 00:22 |
find this panel labeled Insights, and
then find the button labeled Invite Email Contacts.
| | 00:26 |
When you open up this little box, it's
going to show you several different options.
| | 00:30 |
If you use some mailing services like
Constant Contact, Mail Chimp, or Vertical
| | 00:34 |
Response, you can actually sign into
those accounts from here and then choose
| | 00:37 |
a list to send out an invite to.
So for instance, MailChimp, I can go in
| | 00:42 |
and it explains that I need to log in to
my MailChimp account, go to the list
| | 00:45 |
page, view the list that I want to
download, select subscribers to view all
| | 00:47 |
your subscribers.
And basically you're just going to upload
| | 00:52 |
this list into Facebook and then be able
to send out a message.
| | 00:55 |
Same holds true for things like Constant
Contact.
| | 00:57 |
You're going to go in, download a CSV
file, and then upload it back into the
| | 01:00 |
system so you can mass email a bunch of
folks.
| | 01:04 |
If you want to use your personal email,
you can do that as well.
| | 01:06 |
You can use the iCloud system.
You can use Hotmail, Yahoo, (SOUND) or
| | 01:10 |
other email services, like Gmail, for
instance.
| | 01:14 |
You can also find other tools, which
works with Microsoft Outlook Express,
| | 01:17 |
Thunderbird, Apple Mail and others.
So you can go here.
| | 01:20 |
It will actually tell you how to create a
contact file by clicking here.
| | 01:24 |
It will walk you through it step-by-step.
And then, you just upload the CSV file
| | 01:27 |
into Facebook, and it sends out a mass
email to everyone that you've uploaded
| | 01:30 |
into the system.
Once you're finished with that, you can
| | 01:33 |
just close this box.
I'll click Cancel for now and go back
| | 01:36 |
into Facebook.
If you spent the time over the past few
| | 01:38 |
years developing a large email list using
MailChimp or Constant Contact or
| | 01:42 |
something like this, this is the time to
leverage that list.
| | 01:46 |
Because now you're going to be driving a
whole bunch of people to this Facebook
| | 01:48 |
page, which, will hopefully then funnel
them through the content you create here
| | 01:51 |
and back to your website or through the
doors of your business.
| | 01:55 |
This is a big deal and I highly recommend
you do it.
| | 01:58 |
| | Collapse this transcript |
| Sharing your page to a Facebook profile| 00:00 |
One final way to share your page and get
it out there in front of more people, is
| | 00:03 |
to share it on your own profile.
And that's actually really easy to do.
| | 00:08 |
From the top of the page, you want to
find this little link called Share Page.
| | 00:12 |
When you click that, it's going to take
you here, to an option to share the page.
| | 00:16 |
You can choose to share it on your own
timeline, on a friend's timeline, in a
| | 00:19 |
group, or on another page that you
manage.
| | 00:21 |
Or even in a private message to one of
your friends.
| | 00:24 |
So in this case if I want to share it on
my own timeline, I can just type out Hey,
| | 00:27 |
check out my new page.
Then I can select a Thumbnail, in this
| | 00:31 |
case I'm just going to use my logo.
It gives the title of the page, and a
| | 00:35 |
description, and I can Share it.
I also have the ability to choose who it
| | 00:39 |
goes to.
Public, Friends, Only me, Custom.
| | 00:42 |
In this case, I want everybody to see it,
so I'm going to choose Public, and then
| | 00:44 |
click Share Page.
Once I do that, it should be successfully
| | 00:48 |
shared to my timeline.
I'm going to go now to my timeline by
| | 00:51 |
clicking on my Profile link, up here at
the top.
| | 00:54 |
And when I look at that, I'm going to
scroll down and there it is, right there
| | 00:57 |
on my timeline.
Now, as most of the average users on
| | 01:00 |
Facebook have at least a hundred friends,
think about it this way, sharing it on
| | 01:03 |
your timeline potentially puts your page
in front of a hundred new people.
| | 01:08 |
Which theoretically then, if they like
it, puts it in front of a hundred more
| | 01:11 |
people, and a hundred more people, and so
on.
| | 01:13 |
So, even though it seems like just a
small way of putting your page out there,
| | 01:16 |
it could actually have a snowball effect
and turn into a really big deal.
| | 01:20 |
So, again, make sure that you share your
Facebook page on your Facebook timeline.
| | 01:25 |
You can also share it to other people's
timeline, strategic people that you know
| | 01:28 |
will share it for you.
Or, you can send it to someone in a
| | 01:30 |
private message, if you want to make sure
that you have that one-on-one contact
| | 01:33 |
with them.
To go back to your page, just simply
| | 01:36 |
click on the link here, and it takes you
right back to your page, and you can
| | 01:39 |
continue working.
| | 01:40 |
| | Collapse this transcript |
|
|
4. Engaging Your CommunityPosting effective status updates| 00:00 |
Status updates.
Status updates are the main line of
| | 00:03 |
communication between you and your
Facebook fans.
| | 00:06 |
But how do we use these status updates to
their full potential?
| | 00:09 |
Well, in this movie I'm going to give you
some tips for producing more effective
| | 00:12 |
status updates.
Now status updates can be Plain Text,
| | 00:16 |
Text with Links, Photos or Videos and
even Events, Milestones, or Questions.
| | 00:23 |
There's a time and place for all of these
and some have proven to be more effective
| | 00:26 |
than others.
But in this movie I'm going to give you
| | 00:29 |
some tips on how to maximize the
potential of all these different types of posts.
| | 00:34 |
Number one ask fans to like your post.
Lets say for question you pose a question
| | 00:39 |
in a status update and then at the end of
that question simply add the phrase, like
| | 00:42 |
this post if you agree, or like this post
if you say yes.
| | 00:46 |
This gives fans another reason to like
the post other than just finding it
| | 00:49 |
interesting and thus gets it more traffic
and traction from the post.
| | 00:55 |
Ask yes or no questions.
People don't want to have to answer you
| | 00:58 |
in paragraph form.
If you ask simple, direct questions that
| | 01:01 |
require a simple, one word response,
people will be more likely to engage with
| | 01:05 |
you on that post.
Include links in your text.
| | 01:09 |
Yes, Facebook does give you a tool to
attach a link to a post, but actually
| | 01:12 |
putting the link directly in the text of
the update, makes sure the end user sees
| | 01:16 |
it, and also helps with your SEO
optimization.
| | 01:20 |
Schedule for prime time.
We're going to cover scheduling in its
| | 01:23 |
own movie, but just know that depending
on where you live and where most of your
| | 01:26 |
viewers live time zone-wise, there may be
certain times of the day or night that
| | 01:30 |
are more strategic for you to post things
on Facebook.
| | 01:35 |
This is where scheduling comes in handy,
and it enables you to sort of set it and
| | 01:39 |
forget it.
Number five.
| | 01:41 |
Add location data to your post.
This lets people know where you are.
| | 01:45 |
This is especially important to brick and
mortar businesses that are trying to
| | 01:48 |
drive traffic through their actual doors.
This is probably the biggest one: use photos.
| | 01:54 |
I can attest to the power of photos
firsthand through my own personal
| | 01:57 |
Facebook page.
Check out this example that I call a tale
| | 02:01 |
of two status updates.
First off, we have a standard text status update.
| | 02:06 |
With a useful tip for using PhotoShop.
Typically this is something that I would
| | 02:10 |
think most people would appreciate.
But as you can see, it got only one like
| | 02:14 |
and 600 people saw the post.
That's not very many.
| | 02:18 |
Whereas this photo of my weight loss
progress received well over 250 likes had
| | 02:22 |
64 reshares and was seen by nearly 6000
people.
| | 02:27 |
That, my friends, is the power of a good
photo, and a good story.
| | 02:32 |
Finally, highlighting and pinning posts.
This is a must.
| | 02:36 |
Highlighting and pinning enables you to
showcase certain bits of information to
| | 02:38 |
your fans.
I'll walk you through this in detail in
| | 02:41 |
its own movie later on in the course.
But just know that this is a very
| | 02:44 |
powerful way to get more attention on
what you're sharing.
| | 02:47 |
At the end of the day, the game of status
updates is just that.
| | 02:50 |
You're playing a game against the clock
and competing for the attention of other
| | 02:53 |
people's friends and interests.
Making sure the content you share is top
| | 02:57 |
quality and shareworthy is of the utmost
importance.
| | 03:00 |
Take some time, learn your users' likes
and dislikes and follow these little tips
| | 03:03 |
here, and I think you'll see a huge
difference in the traffic your posts receive.
| | 03:07 |
| | Collapse this transcript |
| Sharing photos and video| 00:00 |
Photos and videos are the most powerful
thing that you can share on Facebook.
| | 00:04 |
They give you a change to convey a
message to your fans in a different way,
| | 00:06 |
rather than just using plain text.
And because photos and videos are such a
| | 00:10 |
visual experience, they tend to engage
users more and they make for much better
| | 00:13 |
content on social media sites like
Facebook.
| | 00:17 |
In this movie I'm going to show you how
to share both photos and videos on your
| | 00:19 |
Facebook pages timeline.
The first thing I'm going to do, is, I'm
| | 00:22 |
going to had this admin panel.
Because it gets a little cumbersome
| | 00:25 |
having to come in, and then scroll down
each and every time.
| | 00:27 |
We'll get into what all of this means up
here at the top a little bit later.
| | 00:30 |
But for now, let's just click hide.
Then I'm going to scroll down and find
| | 00:33 |
the status bar here.
And I'm going to click on photo and video.
| | 00:38 |
You have the option here of attaching a
photo and video directly to the post.
| | 00:41 |
So if you're just doing one photo or one
video at a time, this is the way to do that.
| | 00:45 |
Or you can create an entire album.
I'm going to create a photo album here to
| | 00:48 |
start off with.
And I'm just going to navigate to my
| | 00:50 |
company photos and select all of these
photos that I included in my asset
| | 00:52 |
package when I was developing in my page.
Once I hit open, it's going to upload all
| | 00:57 |
of those photos.
You'll start to see them populate in.
| | 01:00 |
And once those photos are in I can scroll
through them to see them all.
| | 01:03 |
I can actually add descriptions in these
fields here.
| | 01:05 |
If I want to, like for instance, I could
add some space here and just put, Matt at
| | 01:10 |
his desk, or I could say, Josh smiling
for the camera, or whatever you want it
| | 01:14 |
to say.
These are all just company photos that,
| | 01:19 |
you know, that really just give an
insight into the everyday lifestyle and
| | 01:22 |
culture of the company.
Once we're done editing the photos I can
| | 01:26 |
come to here to top.
And I change the album title so I could
| | 01:29 |
say Company Photos.
And then underneath you give it a
| | 01:36 |
description, A little look at our daily
routine here at Two Trees Creative.
| | 01:44 |
Once I'm finish with that, I go down to
the bottom, make sure everything's taken
| | 01:47 |
care of.
I can add more photos.
| | 01:49 |
I can also make sure that Facebook stores
the higher quality images so if I want
| | 01:53 |
the best quality possible, I check this
box.
| | 01:56 |
It may take a little longer for the
photos to upload.
| | 01:58 |
As you can see, it's actually
re-uploading them now.
| | 02:00 |
But it makes sure that they are top
quality, when they are posted to Facebook.
| | 02:03 |
Once I'm finished, I'll click Post
Photos.
| | 02:07 |
There's no more waiting around.
The photos have now been posted.
| | 02:09 |
They are in the album called, Company
Photos.
| | 02:11 |
It tells me here a little look at our
daily routine here at Two Trees Creative.
| | 02:15 |
And it's got all of these photos ready
for people to view.
| | 02:18 |
Anytime someone wants to open one up,
they just click on it, it opens and they
| | 02:20 |
can look at it here.
Pressing Esc gets them out.
| | 02:23 |
Then I can go back to my page by clicking
right here on Two Trees Creative and it
| | 02:27 |
takes me back out.
You'll notice now that the photo's pod is
| | 02:31 |
now highlighted with a photo inside of
it, and if I scroll down it actually
| | 02:34 |
shows me here that I added seven photos,
and it shows me a big photo here and then
| | 02:37 |
several photos underneath.
Indicating that I have, indeed, added
| | 02:42 |
that album.
Now when people navigate to my page, they
| | 02:44 |
will see this.
Or if they like my page, they will
| | 02:46 |
actually see this pop up in their news
feed, and they will have the ability to
| | 02:49 |
like it as well.
Having something like this is much better
| | 02:52 |
than having just a plain text update
because it gives smoething visiual for
| | 02:55 |
the user to look at and engage with.
Now in addition to photos we can also do
| | 03:00 |
video and videos actually really easy to
do especially if you already have your
| | 03:04 |
video online somewhere like Youtube for
instance, if I jumped over to Youtube and
| | 03:07 |
I find this video here that I want to use
I can just right click on it and choose
| | 03:11 |
copy link address and then come back over
into my page Then I can come right here
| | 03:14 |
and I can paste that link into the status
update.
| | 03:21 |
You'll notice that it kind of starts
working on something right there and then
| | 03:25 |
it brings this up and so I can give this
a description so, Here's a cool video on
| | 03:29 |
how to use Facebook status updates.
And then once I finish that I can hit Post.
| | 03:38 |
Once that post the video you'll actually
see a pop up and you can watch the video
| | 03:41 |
right here on the page by clicking the
play button.
| | 03:45 |
(MUSIC).
(MUSIC) It's just that simple.
| | 03:57 |
Now in addition to linking to videos that
already exist somewhere, you can also
| | 04:00 |
upload videos from your computer.
The problem with that is it's not instant.
| | 04:04 |
You actually have to wait for the video
to process, and so the longer the video
| | 04:07 |
is, the longer it's going to take for
Facebook to process it and put it up on
| | 04:09 |
the site.
So if you have a YouTube account already
| | 04:13 |
my suggestion would be to just pull
videos from there and upload directly to
| | 04:16 |
there because YouTube is much faster than
Facebook and you always get this direct
| | 04:19 |
playable link right here on your Facebook
page as well.
| | 04:24 |
Now hopefully we know how to post photos
and how to post videos to our Facebook pages.
| | 04:29 |
The challenge here is to find photos and
videos that our users are going to find compelling.
| | 04:34 |
At the end of the day, it's going to be a
lot of trial and error when it comes to that.
| | 04:38 |
But just start posting some stuff, see
what gets traction, and you'll learn your
| | 04:41 |
users over time and be able to more
effectively use the photo and video
| | 04:44 |
sharing features here on Facebook.
| | 04:47 |
| | Collapse this transcript |
| Highlighting and pinning posts| 00:00 |
Earlier in this course you heard me talk
a lot about the benefits of highlighting
| | 00:03 |
and pinning posts here on Facebook, and
that's what we're going to be talking
| | 00:05 |
about in this movie.
How to highlight things and also how to
| | 00:08 |
pin things to the top of your page to
make sure that people see them.
| | 00:12 |
First things first, lets scroll down and
find a status update that we would like
| | 00:15 |
highlight, here on our page.
For instance, lets say that I wanted to
| | 00:18 |
highlight the photos that I added in my
photo album.
| | 00:21 |
When I hover over the post, you see this
little thing that pops up right here?
| | 00:24 |
This indicates that I'm able to highlight
this post.
| | 00:27 |
I can click this and it will
automatically resize the post to fit the
| | 00:30 |
full width of the timeline.
Making it a lot more prominent and easier
| | 00:34 |
for people to see.
It also pushes the things that were done
| | 00:37 |
before it, down underneath it like so.
This is a great way to highlight big
| | 00:41 |
important things that happen in your
company.
| | 00:44 |
So if this was like photos from a company
retreat or an open house even that they
| | 00:47 |
had or something like that, this would be
a great opportunity to showcase that.
| | 00:51 |
You could also do this for different
events that you host.
| | 00:54 |
Sales, that kind of thing.
The same holds true for video posts.
| | 00:57 |
You can highlight those as well.
If I choose this, it's going to highlight
| | 01:00 |
this post, and make it the full width of
the timeline and the video still plays.
| | 01:05 |
All I have to do is click that Play
button.
| | 01:07 |
However, what if I don't want to
highlight something but I do want to make
| | 01:09 |
sure that it's there in front of
everybody each and every time they come
| | 01:12 |
to the page, like for instance, let's say
that we had to go out of town this
| | 01:14 |
weekend and this business needs to be
shut down on Friday afternoon.
| | 01:19 |
Typically this business is open from 12
to 4 on Friday's, but maybe we're
| | 01:23 |
going to be closed just this Friday So,
what I need to do is post a status update
| | 01:26 |
telling people that.
So I'll just say we will be closed this
| | 01:32 |
Friday but will reopen bright and early
Monday morning, thanks.
| | 01:39 |
I'm going to go ahead and post this.
When I get this posted, it's going to be
| | 01:44 |
seen by the people that come to the page.
But say this was Monday and I posted this
| | 01:48 |
well, throughout the week I might post
more stuff and this might get lost in the shuffle.
| | 01:53 |
I want to make sure that people see this
each and everytime they come to page.
| | 01:57 |
So what I can do is I can come here to
the Edit button and I go to this little
| | 02:00 |
link that says pin to top.
When I choose pin to top that's going to
| | 02:05 |
put a yellow bookmark icon right there.
And it's going to pin it to the top of
| | 02:10 |
the facebook page.
So no matter what I do like let's add
| | 02:14 |
another update here hope everyone is
having a great day if you need a website,
| | 02:21 |
come on in to Two Trees.
And we'll hit post.
| | 02:28 |
Once I hit post, you're going to notice
that the post is automatically added to
| | 02:32 |
my timeline, but it does appear at the
bottom of this pin update.
| | 02:37 |
And I'll refresh the page, once I refresh
the page you'll see that the update has
| | 02:42 |
shifted to underneath the pinned post.
So as you can see posting things in a
| | 02:48 |
highlighted view or pinning them to the
top is a great way to make sure that you
| | 02:51 |
get the most out of each and every status
update that you produce.
| | 02:55 |
So if you want to highlight something and
make it bigger remember just hit the
| | 02:58 |
little Star icon and it will highlight
and make it the full width of the timeline.
| | 03:02 |
If you have an important announcement or
something that you always want people to
| | 03:05 |
see until you unpin it then you want to
make sure that you hit this little Pencil
| | 03:08 |
icon and then choose pin it to the top.
Any time you want to remove that just
| | 03:12 |
click it again and choose unpin from the
top.
| | 03:15 |
That unpins that update.
And as you can see, it reflows it back
| | 03:18 |
into the timeline in its chronological
order that it was created.
| | 03:22 |
So, spend some time.
Think about the different kind of posts
| | 03:25 |
that you would like to highlight or pin.
And then, as you're crafting out your
| | 03:29 |
weekly schedule for your posts, determine
which ones will be highlighted and if any
| | 03:32 |
of them will be pinned.
This is a great way to make sure that
| | 03:35 |
you're fully planning out everything
you're putting on your Facebook page.
| | 03:38 |
And also a great way to ensure that you
get as many eyes as possible on the
| | 03:41 |
content that you're creating.
| | 03:43 |
| | Collapse this transcript |
| Scheduling posts on your page| 00:00 |
Depending on what type of business you
are and where your fans are in the world,
| | 00:03 |
there may be different times that you
need to reach them that might not be so
| | 00:06 |
convenient for you or for them.
And so in this movie, I'm going to show
| | 00:11 |
you how to strategically schedule posts
inside of Facebook, so that you can have
| | 00:15 |
the maximum amount of reach when it comes
to your audience.
| | 00:18 |
I'm going to scroll down here and I'm
going to go to the Status Update.
| | 00:22 |
And let's say that I've got a Facebook
page but I don't necessarily have time to
| | 00:25 |
be on it 24 hours a day.
I still want to make sure that I'm
| | 00:29 |
posting content and I want to make sure
that people are seeing the content at the
| | 00:32 |
correct times.
Maybe some of my fans live overseas.
| | 00:36 |
Maybe they're in a different time zone
and I am here in the United States.
| | 00:39 |
Either way, I need to know that and I can
learn that type of information over time.
| | 00:43 |
And as I learn that information, I can
schedule a post to go out at that
| | 00:46 |
strategic time.
So, in this case, I'm going to say
| | 00:50 |
(SOUND) Happy Tuesday.
(SOUND) Hope you guys are having a great day.
| | 00:56 |
(SOUND) We're running a special this week
on consultations.
| | 01:05 |
(SOUND) Come on in and discuss your
business needs (SOUND) today.
| | 01:11 |
(SOUND) Notice it says Happy Tuesday.
Well, it's actually Thursday.
| | 01:16 |
So I want to schedule this for next
Tuesday.
| | 01:18 |
In order to do that, I'm going to click
on this little clock icon here.
| | 01:20 |
Once I do that, I can add a year.
So I'll add 2013, I'll add a month and
| | 01:25 |
I'll say April and then I'll add a day.
I'm going to scroll down and I'm going to
| | 01:30 |
say the 23rd.
That's a Tuesday.
| | 01:32 |
And so I'm going to and add an hour to
that as well.
| | 01:34 |
Lets say that I want this to go out early
in the morning.
| | 01:37 |
I'm going to set up for 6:00 a.m.
and this is going to be on my time.
| | 01:41 |
That's going to go out 6:00 a.m.
my time, but it'll also be 9:00 a.m.
| | 01:45 |
Eastern Time, which is a great time to
put out status updates, I found.
| | 01:49 |
Once I do that, I'll hit Schedule.
It's going to tell me that this post will
| | 01:53 |
not be published until Tuesday, April
23rd, 2013, at 6:00 a.m.
| | 01:57 |
Pacific Daylight Time.
It says to edit or cancel this post, you
| | 02:00 |
have to visit your Activity Log, which is
found under the Edit Page button in the
| | 02:03 |
Admin panel.
If you choose to view your Activity Log,
| | 02:06 |
it will take you here.
And if you look at the top here, you'll
| | 02:09 |
actually see the Scheduled Posts section.
And here's the Happy Tuesday post.
| | 02:13 |
If you want to make changes to it, you
can click here, change the time, or you
| | 02:16 |
can publish it now, or you can delete the
post.
| | 02:19 |
In any event, scheduling posts throughout
the week really is going to save you time.
| | 02:23 |
And then learning the strategic times, at
which your community is more engaged,
| | 02:26 |
will also help you because then you can
use the Scheduler to target those people
| | 02:30 |
and those times and get the most out of
your Facebook updates.
| | 02:34 |
| | Collapse this transcript |
| Creating Facebook events| 00:00 |
Facebook events are often one of the most
overlooked features that you have at your
| | 00:03 |
disposal on Facebook, and in this movie,
I'm going to talk a little bit about
| | 00:07 |
Facebook events.
So, at the very top here, when you have
| | 00:11 |
your status update section open to you,
you can click right here on Offer, Event, plus.
| | 00:17 |
When you do that you can extend offers to
your users, you can create an event, a
| | 00:20 |
milestone or even post a question.
Right now we're just worried about events.
| | 00:24 |
So lets click on that.
In the events section you will be able to
| | 00:27 |
name the event, give it details, tell it
where and also give a link to tickets of
| | 00:31 |
your selling tickets.
You can set up win and the time ad you
| | 00:35 |
can add weather information as welll.
So in this case, I will just say open
| | 00:40 |
house and I will put we are having an
open house this weekend.
| | 00:46 |
Come on in and see what we can do for
your business.
| | 00:52 |
I am not going to add any ticket
information I am going to go in the
| | 00:54 |
calendar here and I am going to say that
its on Saturday.
| | 00:59 |
And I'm going to add a time.
And I'm going to type something like 9 a.m.
| | 01:03 |
And we'll add an end time to this.
So we're going to say 12 p.m.
| | 01:06 |
So it's from 9 to noon.
If I want to add weather information, I can.
| | 01:09 |
I don't have to.
And then I can also choose whether or not
| | 01:12 |
I only want admins to post to the event
wall.
| | 01:14 |
In this case, I don't.
I want my fans to be able to post to this
| | 01:17 |
as well.
So I'm going to click Create.
| | 01:19 |
Once I click Create, it's going to take
me to the event screen.
| | 01:21 |
And on the event screen, I have a lot of
different things going on.
| | 01:25 |
I can see the weather here at the top.
I can see what day it is.
| | 01:27 |
The time.
I can see the message that I left.
| | 01:30 |
Here is the address and information.
I can get directions, view the map.
| | 01:34 |
I can also start posting things.
So as the event happens, I can add photos
| | 01:37 |
and videos to the event page.
Anyone who is going to the event will
| | 01:40 |
then be brought into the loop on that and
see those.
| | 01:43 |
I can say whether or not I want to Join
this event, whether or not Maybe I
| | 01:45 |
want to go to the event.
I can also change stuff, like the event Host.
| | 01:49 |
I can message any guest that have already
corresponded.
| | 01:52 |
I can create a Repeat Event, I can Cancel
it, Share it, Export it, or even Promote it.
| | 01:57 |
Finally, I also have the ability to Add
an Event Photo.
| | 02:00 |
This is going to be a big photo that'll
be displayed on this page, to let people
| | 02:03 |
know what the event is all about.
In this case, I think I'll just Upload a
| | 02:08 |
Photo And I will use something like my
alternate square avatar.
| | 02:14 |
Its going to tell me here that it has to
be at least 400 pixels wide.
| | 02:18 |
Good to know.
Hit Okay and go back and add another photo.
| | 02:21 |
Upload a photo this time I will choose
one of my company photos and I will just
| | 02:24 |
do something like Matt at his desk.
And then once the photo comes in, I can
| | 02:30 |
reposition it however I want, so
something like that, and hit save.
| | 02:35 |
So there's my event photo.
Everything's looking good.
| | 02:38 |
I'm going to hit Join so people know that
I'm going, and now I also have the
| | 02:41 |
ability to invite friends.
If I choose Invite Friends, I can select
| | 02:44 |
any of my Facebook friends that I want to
go to the event.
| | 02:49 |
Once I hit Save, that's going to go to
them, and you'll see over here on the
| | 02:51 |
left the people that have been invited
are all listed there, and they can RSVP
| | 02:54 |
anyway they want.
To get back to my page, very simple, all
| | 02:59 |
I have to do is click on Two Trees
Creative.
| | 03:02 |
Right there, and it takes me back to this
where I can click and go back to my
| | 03:04 |
original page.
So, events are a great way to get the
| | 03:08 |
word out there about different things
that you're doing, open house events, sales.
| | 03:12 |
Whatever it is that you might be doing
these are a great way to do that and also
| | 03:15 |
a great way to involve your actual fans
in those events as well.
| | 03:19 |
| | Collapse this transcript |
| Creating interactive polls| 00:00 |
Another great way to engage your users on
Facebook is to create an interactive poll.
| | 00:04 |
In order to do that you're going to
scroll down here to your status update
| | 00:07 |
section and you're going to click on
Offer and Event.
| | 00:10 |
Then you're going to choose Question.
This is the poll mechanism for Facebook.
| | 00:14 |
And so, once you do that, you can ask
something here.
| | 00:17 |
So, let's just say, Does your company
have a website?
| | 00:22 |
Then I'll add polling options.
Yes.
| | 00:23 |
(SOUND).
No.
| | 00:25 |
(SOUND).
And let's just be kind of cute here.
| | 00:32 |
(SOUND).
What's a website?
| | 00:33 |
Then I'm going to uncheck this box that
allows anyone to add options.
| | 00:37 |
I only want them to select from these
three.
| | 00:39 |
Once I do that, I can now click Post.
Once I post that to my page, you're
| | 00:43 |
going to see that it poses the question
and it gives the options.
| | 00:47 |
As people answer the question, like for
instance, if I click Yes, it's actually
| | 00:51 |
going to give a running tally of those
people out to the side and it's going to
| | 00:54 |
let me know how many people answered this
poll and also how many people answered
| | 00:57 |
each one of these responses.
So this is a great way to gauge interest
| | 01:03 |
on things, to ask questions in an
interactive manner, and really get your
| | 01:06 |
users involved in what you want to know
from them and keep them here on Facebook.
| | 01:12 |
because after all, they're using Facebook
all the time.
| | 01:14 |
They want to interact with stuff on
Facebook.
| | 01:16 |
So you wouldn't want to say, does your
company have a website?
| | 01:18 |
Take this poll here on somewhere else.
You want to keep everything right here
| | 01:22 |
because, in the end, the idea here is to
engage them here on Facebook and then
| | 01:25 |
find a way to drive their traffic to your
website or to your business.
| | 01:29 |
So for instance, let's say that somebody
answered Yes here.
| | 01:32 |
I might then comment on that and tag them
in the comment, saying oh, hey, John
| | 01:35 |
Smith, I see that you don't have a
website currently.
| | 01:39 |
Would you like to come in and talk about
how we can do that?
| | 01:42 |
Or have you checked out our portfolio and
given them a link to that?
| | 01:45 |
This is a great way to find out
information about your user and then
| | 01:49 |
engage them in conversation.
| | 01:51 |
| | Collapse this transcript |
| Sharing your milestones| 00:00 |
Although Facebook is a social network,
and the idea behind it is to interact
| | 00:03 |
with your customers, there are comes a
time when you just want to be able to
| | 00:06 |
brag a little bit about yourself, and
that's also what this is for.
| | 00:10 |
After all, the Facebook business Page is
a marketing piece, and part of marketing
| | 00:13 |
is sort of tooting your own horn, so of
speak.
| | 00:16 |
In this movie I'm going to show you how
to add something called a Milestone, to
| | 00:19 |
your Facebook timeline.
In order to do this, you're going to
| | 00:22 |
click right here on Offer an Event, again
this is like the specialty button, and
| | 00:25 |
you're going to choose Milestone.
So this Milestone could be anything,
| | 00:29 |
anything you want it to be.
So lets say that we Won the Best Web
| | 00:34 |
Design Business Award.
Once I have that out there, Location I
| | 00:40 |
could say Ventura, and we'll just select
this city, Ventura, California, and when
| | 00:44 |
did we win this, okay?
We won it in January of 2013.
| | 00:49 |
We could give a Story for this.
So I could just say, We have been voted
| | 00:54 |
the best web design business in Ventura,
California yet again.
| | 01:00 |
That makes 5 years running.
Yay.
| | 01:07 |
We could also choose Photos or Upload
Photos.
| | 01:09 |
So if we had photos from us receiving an
award, or we had a photo of the award
| | 01:12 |
sitting on the shelf or something like
that, we could add that in and then we
| | 01:15 |
could add that to the Milestone.
Then once we're finished with the
| | 01:19 |
Milestone, we hit Save.
And once we hit Save, that's going to
| | 01:22 |
scroll down to January of 2013 and it's
going to add this in there, Won Best Web
| | 01:26 |
Design Business Award.
Where: Ventura California.
| | 01:30 |
When: in January.
Here's the story, and we can add a photo
| | 01:33 |
anytime we want.
So, maybe we just click this, and let's
| | 01:36 |
Upload a Photo really quick.
Let's do something like the group session.
| | 01:41 |
And we're going to Upload that Photo, and
once we do that I'll hit Save.
| | 01:46 |
And there's the team.
Web design business award.
| | 01:49 |
Everything's cool.
It automatically gets highlighted,
| | 01:51 |
because they think milestones are big
events that people need to know about.
| | 01:55 |
And so that's why it's automatically
highlighted.
| | 01:57 |
If you want to unhighlight that, all you
have to do is hover and click the Star.
| | 02:00 |
It'll become unhighlighted.
But honestly, if you're trying to brag
| | 02:02 |
about these big time events, I would go
ahead and leave it highlighted anyway.
| | 02:06 |
This is just another way to get
information in front of your users, and,
| | 02:09 |
like I said, to brag about yourself a
little bit.
| | 02:12 |
It's a great way to showcase things that
are happening around your business.
| | 02:15 |
| | Collapse this transcript |
| Tagging people in posts| 00:00 |
Another great way to interact with people
here on Facebook is to tag them in
| | 00:03 |
comments or status updates.
And then that's what we're going to be
| | 00:06 |
talking about in this movie.
Now, I'm here on my page, but if I go up
| | 00:09 |
to my notification bar, I can see here
that someone has actually posted a
| | 00:11 |
comment, saying that they can't wait for
the open house event that I created
| | 00:14 |
earlier in this course.
If I click on this box, it takes me to
| | 00:18 |
that page and I can scroll down and see
the comment.
| | 00:21 |
If I would like to tag this person in a
comment saying, thank you, that's a great
| | 00:24 |
way to narrowly focus this comment that
I'm about to leave just for that person
| | 00:27 |
and it will give them a notification on
their end indicating that I've done so.
| | 00:33 |
This makes the comment that I'm about to
post more personal and let's them know
| | 00:35 |
that I'm listening.
So if I hit Comment here, I could say, thanks.
| | 00:39 |
At Jollie Miller, comma, (SOUND) we are
excited about it too.
| | 00:43 |
(SOUND) Then, once we post that, I can
scroll back up and I can go back to my
| | 00:46 |
page anytime I want.
So I can hit Two Trees Creative here, and
| | 00:51 |
(SOUND) click back again to go back to
the page.
| | 00:55 |
You can also tag people in status
updates.
| | 00:58 |
All you have to do is start typing out a
status update, put the at symbol in front
| | 01:01 |
of their name, and then search through
the list of people to find the exact
| | 01:04 |
person that you want to tag.
Like I said, it's a great way to send a
| | 01:08 |
message directly to them without actually
having to take the conversation offline
| | 01:11 |
and into a private message.
| | 01:13 |
| | Collapse this transcript |
| Working with messages| 00:00 |
Every now and then, you're going to need
to take a conversation offline or a least
| | 00:03 |
out of the public view.
And luckily, Facebook has given the
| | 00:07 |
ability for people to actually send
messages to brand pages and for brands to
| | 00:10 |
be able to respond to those messages as
well.
| | 00:13 |
The unfortunate thing is you can not send
the message directly to a user unless
| | 00:16 |
they have already engaged you in a
message.
| | 00:19 |
That's the downside.
But if someone does send you a message,
| | 00:22 |
you are able to reply to them in a
private thread that is not available to
| | 00:25 |
anyone else besides you and that person.
If and when somebody sends you a message,
| | 00:30 |
you'll see a notification like up here at
the top.
| | 00:32 |
And so I can see here that Two Trees
Creative received a new message.
| | 00:35 |
Okay.
I can click on that and it will take me
| | 00:37 |
to my Messages section.
Inside of the Messages section, it'll
| | 00:40 |
tell me what the message is, who it's
from, and then the content of the message.
| | 00:44 |
So, in this case, it tells me I'm very
interested in getting a quote for a website.
| | 00:47 |
I was wondering if I could schedule a
time to meet with your team to discuss
| | 00:49 |
this project.
Thanks.
| | 00:51 |
Oh, and great page by the way.
If I want to respond to this message
| | 00:55 |
that's actually pretty easy to do all I
have to do is just type one out.
| | 01:00 |
Thanks for reaching out.
(SOUND) How about 3 p.m.
| | 01:05 |
on (SOUND) Wednesday of next week.
(SOUND) Look forward to hearing from you.
| | 01:11 |
(SOUND) Best, Two Trees Creative Team.
And I'll hit Reply.
| | 01:18 |
Once that message is sent, that person
will then get a notification on their
| | 01:22 |
Facebook account.
Either on the desktop or mobile device
| | 01:26 |
that they happen to be using.
And once they have that message received,
| | 01:29 |
they can respond to it.
If they respond I'll get a notification
| | 01:33 |
like the one you see here and I can click
on that and it will take me to that
| | 01:36 |
message, where I can see it and I and I
can click on the message to go back to
| | 01:39 |
the thread.
I can respond back.
| | 01:45 |
Awesome, thanks.
So, as you can see messages give you the
| | 01:49 |
ability to interact with individual users
in a more private way.
| | 01:52 |
Taking conversations sort of off the grid
sometimes is a lot more effective than
| | 01:56 |
engaging people directly on a page.
You may be talking business, you may be
| | 02:01 |
talking about a specific problem that
they're having with your product or service.
| | 02:05 |
In any case, there are certain
conversations that just don't belong on
| | 02:07 |
the front page of your Facebook page.
So, consider using messages for things
| | 02:11 |
like that.
Also, encourage users to send you
| | 02:13 |
messages, so that you can already have
this private dialog going on between
| | 02:16 |
them, making it easier for you to reach
out to them in the future.
| | 02:20 |
| | Collapse this transcript |
|
|
5. Using Ads and Promoted PostsExploring Facebook Ads| 00:00 |
Now it's time to talk about Facebook Ads.
Facebook Ads can be a really effective
| | 00:04 |
tool for marketing you and your business.
In this movie, we're going to explore how
| | 00:08 |
you can start to leverage the Facebook
platform to expand your audience using
| | 00:11 |
it's ads.
First and foremost, here are some things
| | 00:15 |
that you need to know before we get
started.
| | 00:17 |
First, you need to decide what you want
to promote.
| | 00:19 |
This means what are you wanting to put in
front of the users that are seeing these ads.
| | 00:23 |
Are you trying to promote your website,
trying to promote your actual physical
| | 00:26 |
business location?
Are you promoting a post that you put on
| | 00:28 |
your Facebook page earlier this week?
That is up to you.
| | 00:32 |
You need to get images ready for your ad.
In some cases depending on the option of
| | 00:36 |
ad that you choose, you will have to
provide a 100 pixel by 72 pixel image.
| | 00:41 |
You need to have something ready and it
needs to be good.
| | 00:43 |
You may also want to draft up some ad
text.
| | 00:46 |
When you choose one of these options
inside of the Facebook ad system, you
| | 00:49 |
actually get the ability to add a
90-character ad copy to that ad.
| | 00:54 |
And finally you need to determine your
budget.
| | 00:55 |
Facebook ads aren't free but they are
pretty cheap but you still need to decide
| | 00:59 |
exactly how much you are willing to
spend.
| | 01:03 |
So, what are the types of Facebook Ads.
Well, there's actually three of them.
| | 01:06 |
One called Get More Page Likes, one
called Promote Page Posts, and a third
| | 01:09 |
called Advanced Options.
The first options get more page likes,
| | 01:13 |
insinuates that you would like to build a
bigger audience on Facebook.
| | 01:17 |
This is a general posting that promotes
your Facebook page.
| | 01:20 |
Not anything specific.
The promote page post option tries to get
| | 01:24 |
more people to see and engage with the
messages you send out on Facebook.
| | 01:28 |
The posts that you make, like photos,
status updates, videos, et cetera.
| | 01:32 |
The final option, the Advanced Options is
just that.
| | 01:35 |
It's pretty advanced.
As you can see here, it tells you that is
| | 01:38 |
allows you to configure advanced
creative, and pricing options, such as
| | 01:40 |
bidding for clicks.
This is what the Advanced Ad Options look like.
| | 01:45 |
You get to set the campaign, a campaign
budget per day, set up the campaign
| | 01:49 |
schedule, and optimize your bid.
So your bid will be optimized to increase
| | 01:53 |
engagement, optimize for clicks, optimize
for impressions, and you can also set up
| | 01:56 |
your pricing.
It tells you here you'll be charged every
| | 02:00 |
time someone sees your add or sponsored
story, CPM.
| | 02:03 |
You can increase your campaign budget to
achieve more delivery anytime you want.
| | 02:07 |
Like I said, this is a more advanced
option.
| | 02:09 |
If you're just looking for an easy,
straightforward way to get started with
| | 02:12 |
Facebook ads, I recommend one of the
first two.
| | 02:14 |
So, what exactly do these ads look like?
Well, here's an example of just a
| | 02:18 |
standard promoted page.
This is what would show up most likely in
| | 02:21 |
the sidebar of someone's Facebook
profile.
| | 02:24 |
They would see the name of your business
and a short description that you add to
| | 02:26 |
the ad.
A promoted post looks similar to this.
| | 02:31 |
It gives the name of the page that sent
it.
| | 02:33 |
The profile image of the page is to the
left, and then the actual post follows underneath.
| | 02:37 |
So, in this case it's, here's a cool
video on how to use Facebook status
| | 02:40 |
updates with the YouTube video actually
in the post.
| | 02:44 |
Finally, you have something called a
Sponsored Story.
| | 02:46 |
This is something that pops up, if you
choose to, when other people like your
| | 02:50 |
page or posts.
So, in this case, Jane Doe likes Two
| | 02:53 |
Trees Creative video.
This shows up on someone else's page
| | 02:56 |
that's friends with Jane.
So what are the good points of using
| | 03:00 |
Facebook Ads.
Well Facebook Ads are really easy to
| | 03:04 |
create first of all.
They're also really inexpensive relative
| | 03:08 |
to other ways of advertising.
And they can really boost your traffic if
| | 03:11 |
you hit him at the right time.
But with the good also comes the bad.
| | 03:16 |
So what are the drawbacks to Facebook
ads?
| | 03:18 |
Well, number one, they do cost money.
There's no free lunch, especially when it
| | 03:22 |
comes to social media.
This is how Facebook actually makes money.
| | 03:25 |
A lot of people wonder how a service
that's completely free makes any money.
| | 03:29 |
Well, it's through their ad platform.
They do require some upkeep.
| | 03:33 |
You have to log in and check the progress
of your ads.
| | 03:35 |
You have to update the budget and all
that kind of stuff.
| | 03:37 |
That can be a little bit of a tedious
task.
| | 03:40 |
Some people just don't want to do it and
there's no money back guarantee.
| | 03:43 |
Although Facebook ads are pretty
effective, there's no guarantee that this
| | 03:46 |
is going to drive traffic to your site or
to your post.
| | 03:51 |
Now that we have a better understanding
of what the Facebook ad platform is like
| | 03:53 |
and what it can do, let's go ahead and
start making an ad.
| | 03:57 |
| | Collapse this transcript |
| Creating a basic Facebook Ad| 00:00 |
Creating ads on Facebook is actually a
pretty straightforward process.
| | 00:03 |
You first need to locate this little
button here, labelled Ads Manager.
| | 00:07 |
Once you click on the Ads Manager, it's
going to take you to your campaign screen.
| | 00:10 |
This shows you all the information that's
available to you with any campaign that
| | 00:13 |
you have currently running.
I don't have any campaigns running yet,
| | 00:16 |
so I'm not going to see anything here.
But you would see notifications related
| | 00:19 |
to any of the campaigns.
You would also see your daily spending.
| | 00:22 |
You would also be able to locate your
different campaigns here.
| | 00:25 |
Your status of those campaigns, the start
date, the end date, the budget, the
| | 00:28 |
remaining amount of money that you can
spend on it, and the total spent so far.
| | 00:34 |
If you get confused on what any of these
little things mean down here, just hover
| | 00:36 |
over the question mark like so and it'll
give you a brief description.
| | 00:40 |
If you're ready to create an ad, just
come up here to the top and Click Create
| | 00:42 |
anD Add.
Once you do that, it's taken to you the
| | 00:46 |
advertise on Facebook section.
This is where you get to pick a
| | 00:49 |
destination or URL that you are try drive
traffic to.
| | 00:52 |
In this case, I want to drive traffic to
my business page, so I'm going to select
| | 00:54 |
it right here.
Once I do that, a little copy of the ad
| | 00:57 |
shows up here at the top and I get to
choose what type ad I want to run.
| | 01:01 |
Get more page likes, promote my page
posts or advanced options.
| | 01:05 |
For this particular demonstration, I'm
going to choose Get More Page Likes.
| | 01:09 |
I then get to pick my headline.
The headline here, in this case, is my
| | 01:11 |
business name, and then I get to set some
text.
| | 01:15 |
For the text, I'm going to clear out the
text that's already in there, and I'm
| | 01:17 |
going to navigate over into my catch
phrases document, and I'm just going to
| | 01:20 |
snag one of my catch phrases.
Once I do that I'll paste it in.
| | 01:24 |
It should be noted that this field here
is limited to 90 characters.
| | 01:28 |
So its not that much information.
So just be careful on exactly what you
| | 01:31 |
put here.
Underneath this you get to determine the
| | 01:34 |
landing spot for this ad.
That means when someone actually clicks
| | 01:37 |
on the ad, where does it take them?
Does it take them to your timeline?
| | 01:41 |
To your photos, to your map, or to your
events.
| | 01:44 |
In this case, I'm going to choose
Timeline.
| | 01:46 |
For the image down here at the bottom,
this is where I said you needed to have
| | 01:49 |
some images ready.
Well, one hundred pixels by seventy-two
| | 01:52 |
pixels tall.
If I jump over into Photoshop here for a
| | 01:54 |
moment, you can see I have a one hundred
pixel wide by seventy-two pixel tall
| | 01:58 |
image It incorporates the same image
that's on my cover photo of my page with
| | 02:01 |
a small tagline reading "We build
websites." Pretty straight forward.
| | 02:06 |
Creating something simple like this that
also attracts the eye is key here.
| | 02:10 |
I'm going to jump back over into my
browser, and once I get back into the
| | 02:13 |
browser, I'm going to upload the image.
I actually have a JPEG of this file on my desktop.
| | 02:18 |
And I'll hit open.
Once I do that it refreshes with the new
| | 02:21 |
image and also shows it to me over here
it fills up the space nicely looking
| | 02:24 |
good, then I will scroll down here and
sponsor stories in the next section this
| | 02:27 |
is were you determine whether or not you
want sponsors stories to be a part of
| | 02:30 |
this ad, a sponsored story again is when
someone else likes your page or your post
| | 02:33 |
and its then showed to their friends that
they are connected to if you include this
| | 02:36 |
no increase in your budget is required
its all factored in If you don't want
| | 02:39 |
this to happen, you can uncheck these
boxes and continue.
| | 02:47 |
Directly underneath this, you get to
target your update.
| | 02:51 |
So you actually get to choose your
audience.
| | 02:53 |
Location, where do you want to go, United
States, Canada, Europe, where?
| | 02:58 |
You get to determine that by typing out
options here.
| | 03:00 |
you can also specify a State and
Provence, or a city if you want.
| | 03:04 |
So in this case, I want people that are
in Ventura, California to come to my business.
| | 03:07 |
So I'm going to target Ventura,
California.
| | 03:10 |
I'll also include cities within a 25 mile
radius.
| | 03:14 |
That should be an easy enough drive.
As you select options here, it will
| | 03:17 |
actually show you over on the right hand
side your potential audience reach.
| | 03:21 |
So in theory, with this ad, I could reach
up to 224,000 people.
| | 03:24 |
That's the people who live in the United
States who live within 25 miles of Ventura.
| | 03:29 |
Who are not already connected to Two
Trees Creative company.
| | 03:32 |
Here at the bottom I can also specify an
age bracket.
| | 03:35 |
So, if I want to select the minimum and
maximum age of the people who will find
| | 03:38 |
your ad or sponsored story relevant I can
choose that here.
| | 03:42 |
In this case, I'm probably going to limit
it to people who are at least 18, cause
| | 03:45 |
most people aren't going to hire me to do
a website that aren't at least that old.
| | 03:49 |
And then the maximum, I'm not going to
set a maximum, because I'm not going to
| | 03:51 |
restrict it in any way.
I can also specify gender.
| | 03:54 |
In this case, I'm not going to target it
to any specific gender, I'm just going to
| | 03:56 |
leave it open to everybody.
You can also base it on interests if you
| | 04:00 |
want to, or broad categories here.
You can also select connections.
| | 04:05 |
Anyone, only people connected to Two
Trees Creative, only people not connected
| | 04:09 |
to Two Trees Creative, or advanced
connection targeting.
| | 04:13 |
In this case, I want to target everybody
that's not already liking my page.
| | 04:17 |
I don't want to have to bother my friends
with this ad, so I'm going to go ahead
| | 04:20 |
and select only people that are not
connected to Two Trees Creative.
| | 04:24 |
Then you can select friends of
connections.
| | 04:25 |
Basically, it's going to tell you to
leave this field blank unless you want to
| | 04:28 |
narrow down your audience to only the
people whose friends are connected to
| | 04:31 |
your page, app, or event.
In this case, I don't want to do that, so
| | 04:35 |
I'm going to leave it blank.
Then we'll scroll down here to the bottom.
| | 04:38 |
This is probably the most important part.
This is where you schedule your campaign
| | 04:41 |
pricing and schedule.
So the first thing that you have to
| | 04:44 |
determine is your currency amount.
I'm in United States so I'm going to use
| | 04:47 |
US dollar.
My time zone, I'm on the West Coast
| | 04:50 |
that's going to be America, Los Angeles.
Now I determine my campaign budget.
| | 04:55 |
I can give it a name.
So it just creates something like, like
| | 04:59 |
my page please.
Then underneath there, my campaign budget.
| | 05:04 |
I can set this to however much I want.
Hovering over this question mark gives
| | 05:07 |
you some insight here.
It tells you that your campaign budget is
| | 05:10 |
the maximum amount that you want to
spend.
| | 05:12 |
Enter a number in your currency and then
choose whether it is a daily of lifetime
| | 05:15 |
budget using the pull down menu.
So you could say here that I'm willing to
| | 05:20 |
spend 500 bucks, lifetime, on this ad.
And then you set a specific time for it
| | 05:25 |
to run from the beginning to the end.
You can also specify a time of day for it
| | 05:29 |
to start and stop.
In this case though, I think I am just
| | 05:32 |
going to choose per day and I'm going to
say, $5 per day.
| | 05:36 |
Then I can tell it to run my campaign
continuously starting today or I can set
| | 05:39 |
a start and end date.
Directly underneath there it shows me my
| | 05:42 |
optimization settings telling me that my
bid will be optimized to get more page
| | 05:46 |
likes on my page.
It also says that I will be charged every
| | 05:50 |
time someone sees my ad or sponsored
story.
| | 05:53 |
And this is very important, every time
someone sees my ad, that does not mean
| | 05:57 |
every time someone clicks my ad.
So that means anytime this ad appears on
| | 06:01 |
someone's news feed, based on the
criteria I set forth so far, I get charge money.
| | 06:05 |
If you want to switch over to a per click
model, you might want to consider
| | 06:08 |
clicking on this option right here.
Finally, you can click review ad.
| | 06:14 |
Once you click, Review Ad, that's
going to build your ad out and it's
| | 06:16 |
going to show it to you.
Here's my ad preview at the top.
| | 06:18 |
It's going to show me the Two Trees
Creative, the catch phrase that I used.
| | 06:22 |
It's also going to show me a sponsored
stories preview.
| | 06:24 |
Then it's got my ad name here.
It's showing me my target audience.
| | 06:27 |
People who live in the United States
within 25 miles of Ventura, California,
| | 06:31 |
age 18 or older, who are not already
connected to Two Trees Creative.
| | 06:35 |
My campaign is a Like My Page campaign.
That's what I've named it and the bit
| | 06:39 |
type is Optimized CPM.
The bid is automatic $5 a day and this ad
| | 06:43 |
will run indefinitely.
From here you have two options.
| | 06:47 |
If you see something that's not right, go
ahead and click Edit Ad.
| | 06:50 |
Otherwise, you can click Place Order.
You'll then be taken to where you can
| | 06:54 |
enter in some payment information.
And you have to pay the piper eventually, right?
| | 06:58 |
So once you set that up, then you'll be
well on your way to having your own
| | 07:01 |
Facebook ad running.
If at any time you want to stop the
| | 07:05 |
Facebook ad, you just go back to the ads
manager and you can manage all of your
| | 07:08 |
ads from that section, including pausing,
stopping, or simply deleting the campaign
| | 07:11 |
at any time.
Well, that about wraps up our look at
| | 07:16 |
Facebook Ads.
I hope that this has given you a better
| | 07:18 |
understand of how to start off with a new
campaign and I hope that you really take
| | 07:21 |
some time to set up all of the necessary
things you need for an ad like you image,
| | 07:24 |
your ad copy, and all that good stuff
before you get started.
| | 07:29 |
It makes this process go a lot smoother.
| | 07:32 |
| | Collapse this transcript |
| Using promoted posts| 00:00 |
In the previous movie, we talked a lot
about creating Facebook ads.
| | 00:04 |
In this movie, we're going to discuss a
different way of advertising, something
| | 00:06 |
called a promoted post.
I'm going to go to the Ads Manager again.
| | 00:10 |
And once I get into the Ads Manager I'm
going to go up to Create an Ad.
| | 00:15 |
Once I get into the Create an Ad screen,
what I'm going to do is, I'm going to
| | 00:18 |
select what type of Facebook ad I want to
create.
| | 00:21 |
In this case, I'll just choose, Page or
Place.
| | 00:24 |
And then underneath that, I'm going to
switch to the second option, Promote Page Post.
| | 00:27 |
Completely different from what where we
went before.
| | 00:29 |
This time, instead of setting up a
general posting for my page for people to
| | 00:32 |
come back and like it I'm actually
going to promote a single post.
| | 00:36 |
I'm going to go here and choose the post.
In this case I want to promote this
| | 00:39 |
tutorial that I shared.
And so, it actually gives me my logo
| | 00:42 |
here, my name, a little bit about the
post, and then it gives me the actual
| | 00:45 |
post itself.
In this case, it's the video.
| | 00:48 |
And I can also choose whether or not to
keep my ad up to date by automatically
| | 00:51 |
promoting my most recent post.
That means each and every time I create a
| | 00:55 |
new post, this is going to automatically
promote it for me.
| | 00:58 |
Now what exactly does a promoted post do?
Well, that means it's going to show up in
| | 01:02 |
news feeds of other people.
Even people who aren't connected to your
| | 01:05 |
page yet, based on the criteria that you
enter the ad system here.
| | 01:09 |
If they see that it will be marked as a
code and court sponsored post but at
| | 01:12 |
least getting in front of them.
Directly underneath here you can also set
| | 01:17 |
up sponsored stories same thing as before
in the previous movie.
| | 01:20 |
If we look down here we get to choose our
audience again.
| | 01:23 |
In this case, I'm not trying to drive
traffic to my business or necessarily
| | 01:26 |
through the doors of my business either.
So I can just do a broad location target
| | 01:31 |
here, Unites States for instance.
I still want this to be 18 years or
| | 01:35 |
older, just to be safe.
And then, I'm going to target everybody.
| | 01:38 |
I can target people with specific
interests here, so, like Business/Technology.
| | 01:42 |
I can say Technology Early Adopter, Small
Business Owners.
| | 01:46 |
And let's say, Owners of Old Computers,
Computer Programming, just anyone that I
| | 01:50 |
think might be into these areas that that
video might be interesting to.
| | 01:55 |
As you can see here, my potential
audience is huge.
| | 01:58 |
People who live in the United States,
aged 18 or older, who are in one of the
| | 02:01 |
broad categories.
Technology, Early Adopters, Small
| | 02:04 |
Business Owners, Owners of Old Computers
and Computer Programming.
| | 02:08 |
Towards the bottom, I can select
Connections.
| | 02:10 |
I'm going to say Anyone for this.
And then, I also get to specify a pricing schedule.
| | 02:15 |
This is just like it is for a regular ad,
except this time, you're doing it for an
| | 02:19 |
individual post.
So if you wanted to, you could set this
| | 02:23 |
up for a campaign name and just say, My
Promoted Post or whatever it is you
| | 02:26 |
want to call it.
You set a campaign budget per day for
| | 02:30 |
this and then, basically, you're done.
Once you do that, hit Review Ad.
| | 02:36 |
It's going to take you to the Review
screen.
| | 02:37 |
And once you get to the Review screen,
you'll be able to see a copy of this ad.
| | 02:41 |
It will show up in people's news feeds or
on the side, and you get to see the ad name.
| | 02:45 |
It tells you who the ad is targets
towards.
| | 02:47 |
And it also shows you your campaign name,
the type of bidding system you're using,
| | 02:50 |
the automatic bid or whether or not you
have a different system in place, and
| | 02:53 |
your daily budget for this.
Then, at the end of it, it shows you the duration.
| | 02:58 |
Once your finished setting all this up,
you can click Place Order, which will
| | 03:01 |
then place the order for the ad.
You will have to specify payment
| | 03:04 |
information if you have not already done
so in the Facebook system or you can go
| | 03:07 |
back and edit the ad at any time.
Promoting posts is a great way to get
| | 03:11 |
specific messages out to more and more
people.
| | 03:14 |
This helps grow your brand awareness and
also helps you become what I consider to
| | 03:18 |
be a thought leader in your community.
So sharing things like useful videos,
| | 03:22 |
blog articles that you've written, or
great posts that contain a lot of good
| | 03:25 |
information that people might find
useful.
| | 03:28 |
I think those are all great examples of
things you should share and consider
| | 03:31 |
using in a promoted post.
| | 03:33 |
| | Collapse this transcript |
|
|
6. Understanding InsightsGetting started with Insights| 00:00 |
One of the biggest questions that I'm
confronted with all the time when I'm
| | 00:03 |
teaching Facebook to new people is how to
keep track of all of the data that is
| | 00:06 |
coming in through the social network and
then how do people then present that to
| | 00:09 |
their say superiors that it is worth
while actually being on the platform.
| | 00:15 |
In this video I'm going to be taking you
through a brief overview of Facebook
| | 00:18 |
insight so you can get a little bit more
in tune with what's happening on your page.
| | 00:23 |
Now you may notice in this video that
I've actually switched over to a
| | 00:25 |
different page and I have.
This is my personal Facebook page that I
| | 00:28 |
use for my own personal use and this
actually has a lot more data than the
| | 00:31 |
brand new page that I've been working
with throughout this course and you'll
| | 00:34 |
notice here inside of this panel that
there's a lot going on.
| | 00:39 |
If you want to access your insight you
need to go to your facebook URL, so in my
| | 00:42 |
case its
facebook.com/seeleyfb/page_insights its
| | 00:45 |
going to be different depending on the
name of your page but always just add a
| | 00:48 |
slash page underscore insights to the end
of it and you will be taken here, you can
| | 00:51 |
also get there from the very top of your
Facebook pages to the little sections
| | 00:55 |
that says insights and you can just click
on the C all button that's labelled there
| | 00:58 |
Once you get into the insight section
you're brought here into the overview.
| | 01:06 |
And it tells you at the top what time
zone all of your information is in.
| | 01:09 |
And then it gives you some really
interesting data.
| | 01:12 |
For instance, it shows you the total
amount of likes.
| | 01:14 |
In this case I have close to 2,000.
And it tells me here that that's up 0.21%
| | 01:19 |
from 4/12 to 4/19.
and also tells me friends of fans.
| | 01:23 |
I actually have 887,907 friends of fans.
This tells me the number of unique people
| | 01:26 |
who were friends with people who liked
this page as of this date.
| | 01:29 |
It also shows me here people talking
about my page.
| | 01:36 |
So, in this case, this number if up 77
percent in the last 9 days.
| | 01:40 |
It also shows me my weekly total reach.
Unfortunately, my reach is going down.
| | 01:45 |
That's because I haven't been very active
on Facebook recently.
| | 01:47 |
And this is according to the number of
unique people who have seen any content
| | 01:50 |
associated with your page from the date
range that they specify.
| | 01:54 |
It tells you that this includes ads and
sponsored stories that point to my page.
| | 01:59 |
So directly underneath that, you get this
big graph with three different sections
| | 02:01 |
on it.
Lets start off with the left hand side
| | 02:03 |
here, the post section.
The post section on these little purple
| | 02:06 |
bubbles down here and this indicated the
number of posts on each one of these days
| | 02:10 |
that you created.
So in this case, on March 26th, I did.
| | 02:14 |
Three posts on March 27.
One post, on April 1 I did one post.
| | 02:20 |
April 3 I did two.
April 5 I did two.
| | 02:22 |
And then April 7 I did one post.
Then directly above that it shows you the
| | 02:27 |
number of people that were talking about
your page.
| | 02:30 |
If you don't understand what that means.
This means the number of unique people
| | 02:32 |
who have created a story about your page
in the last seven days.
| | 02:36 |
For each day from the date that they
specify here.
| | 02:38 |
Getting more people talking about your
page is one of the best ways to reach
| | 02:41 |
more people, so they say.
And basically what this means is, when I
| | 02:44 |
posted something on Facebook, how many
people reshared it, posted a link to it, etc.
| | 02:48 |
And so you can see, I can track this over
time.
| | 02:50 |
So 131 people, 151, 148, all the way up
to the peak, which was about 227, 230 people.
| | 02:59 |
And then it steadily goes down as I stop
posting over time.
| | 03:02 |
You can see here on the days when I
posted more, I actually got more feedback
| | 03:05 |
from my users.
Then I also see my weekly total reach.
| | 03:09 |
This is the number of unique people who
have seen anything associated with my
| | 03:12 |
page in the last 7 days.
So we can see how this changes over time
| | 03:16 |
as well.
So here I've reached almost 4,000 people.
| | 03:18 |
There I reached just a little over
4,400.00.
| | 03:21 |
Then is goes down to about 3800, then it
goes back up to the peak where I'm
| | 03:24 |
reaching close to about 5400 people.
And then you notice as I start to stop
| | 03:30 |
posting down here.
The actual total reach goes down.
| | 03:34 |
When I post again, it goes up.
When I don't post it goes down, and then
| | 03:37 |
it goes up in little spikes whenever I
start to post new content, then since I
| | 03:40 |
haven't posted in quite some time.
It's actually steadily going down as it
| | 03:45 |
goes across.
But this is great information to see
| | 03:48 |
exactly how many people are engaging with
you on a daily or weekly basis, and on a
| | 03:51 |
post by post basis as well.
So I suggest coming in here and taking a
| | 03:55 |
look at this and see exactly how
effective you are.
| | 03:58 |
Then go back and look at the post on
these different days.
| | 04:01 |
See what times of the day you posted this
information.
| | 04:04 |
If you got a big spike in activity on a
certain post, that might be your ideal
| | 04:08 |
time to post things to Facebook.
If you saw a a significant dip whenever
| | 04:12 |
you post something, either that means
people didn't like the post, didn't find
| | 04:15 |
it interesting.
Or maybe it just wasn't the right time of day.
| | 04:18 |
Using this graph is going to be very
important going forward.
| | 04:22 |
Now I'm going to scroll down.
And now I can actually see some of my
| | 04:24 |
other postings that I had.
So for instance here, you know, a picture
| | 04:28 |
that I share, you can see a type of post
right here, picture, post, I actually
| | 04:31 |
reach 910 people with it.
There were 80 engaged users.
| | 04:35 |
26 people talking about it.
And the virality, if you will, was 2.86 percent.
| | 04:40 |
And so you can see here they have these
little question marks, you can hover over these.
| | 04:43 |
And it tells you to click on the number
to see more details.
| | 04:46 |
The figures are for the first 28 days
after a post-publication only.
| | 04:50 |
And so you can click on Reach to sort
your post by reach.
| | 04:53 |
So, in this case, I can click on this and
I can actually scroll up to see a reach metric.
| | 04:58 |
So I can see organic versus paid versus
viral.
| | 05:02 |
I didn't promote this post.
There's nothing being paid.
| | 05:04 |
Organic means the number of unique people
who have seen this post in their news
| | 05:07 |
feed or on the page itself.
This includes people who have liked my
| | 05:10 |
page and people who haven't.
It tells me that the figures are for the
| | 05:14 |
first 28 days after a post is published.
The paid section this is for anyone who
| | 05:18 |
saw it after I promoted the post I'm not
paying for any posts right now so it
| | 05:21 |
doesn't have any information there and
then the viral number this corresponds to
| | 05:24 |
the number of unique people who have seen
your post.
| | 05:28 |
Because one of their friends interacted
with it by liking it, commenting, or
| | 05:31 |
sharing it.
Answering a question you asked, or
| | 05:33 |
responding to your event.
These figures are for the first 28 days
| | 05:36 |
of the post, as well.
So, I can see here that, when I post photos.
| | 05:40 |
I reach more people, and I have more
engaged users.
| | 05:43 |
And the virality of the post is
signifigantly higher.
| | 05:46 |
Whereas, here, I linked to a blog post.
I only got 345 people reached.
| | 05:51 |
Only engage 13 people.
Only three people talked about it.
| | 05:54 |
And the viral nature of the post less
than 1%.
| | 05:57 |
As you can see here, this gives you a
tremendous amount of insight into all of
| | 06:00 |
the information that you have on your
page.
| | 06:03 |
And you can scroll through all of the
different posts by clicking Older Posts,
| | 06:06 |
and it will actually load those into the
page.
| | 06:09 |
And you'll be able to see which ones got
more traction.
| | 06:11 |
Like for instance, this one here, on
March 22nd, basically got almost 4,000
| | 06:14 |
people in the reach.
It was 241 people engaged.
| | 06:19 |
It had 152 people talking about it.
And the viral nature of this post was
| | 06:24 |
almost 4%.
That's one of the highest ones in this
| | 06:26 |
list here.
You can see here another one though 4%
| | 06:29 |
viral nature, 5%, 1% I mean it just goes
up and down up and down depending on what
| | 06:34 |
type of post it is what type of day you
posted it its all just a big mixed bag
| | 06:38 |
that you have to deal with.
But, getting to know these basic insight
| | 06:45 |
numbers is going to be very important for
you and the success of your Facebook
| | 06:48 |
business page.
So, take some time, come in here, analyze
| | 06:52 |
what's happening and then you will be
able to strategically post things at
| | 06:55 |
better times and even promote better
stories on your Facebook business page.
| | 07:01 |
| | Collapse this transcript |
| Understanding page performance| 00:00 |
One of the most important metrics that
you can measure as a Facebook page
| | 00:03 |
administrator is how well your page is
performing overall.
| | 00:07 |
One of the easiest ways to determine that
is by judging the likes that you get.
| | 00:11 |
If you come up here to the top of the
insights panel, and again, you can get to
| | 00:13 |
this by going to
Facebook.com/yourpagename/page_insights.
| | 00:16 |
Once you get there click on Likes here at
the top.
| | 00:20 |
And this is actually going to give you a
breakdown of people who like your page.
| | 00:24 |
This is also a great way to analyze your
demographics.
| | 00:27 |
We're going to talk a little bit more
about understanding your audience in a
| | 00:30 |
little while.
But for now just know this gives you a
| | 00:32 |
basic breakdown of who likes your page.
You can also see over time how your page
| | 00:37 |
is preforming.
So you can see new likes versus unlikes.
| | 00:41 |
And so here I can see that I got three
new likes on this day, I got zero unlikes.
| | 00:46 |
Here I got zero unlikes and also zero new
likes.
| | 00:50 |
Here I got two new likes, but here I lost
a like on the same day that I gained five
| | 00:54 |
new ones.
So over time, it's actually an upward
| | 00:58 |
trend, but you do see that you lose and
gain likes on a regular basis.
| | 01:02 |
This could be because of many things.
Most of the time people will unlike a
| | 01:06 |
page if a page is becoming what they
perceive to be too noisy.
| | 01:09 |
So, if you're promoting a lot of stuff or
you're posting a lot, and it's showing up
| | 01:12 |
in people's news feeds, it might give
them a reason to unlike you.
| | 01:16 |
Or, let's say that the customer had a bad
experience with you in some way, shape or
| | 01:19 |
form, that could cause someone to unlike
your page.
| | 01:22 |
But as you start to promote and use ads
effectively and also understand your
| | 01:25 |
insight data, this blue curve should be
considerable higher than the green curve
| | 01:29 |
at the bottom.
You can see here on the right, it gives
| | 01:33 |
you the like sources.
And this tells you that it is the number
| | 01:36 |
of times your page was liked broken down
by where the like happened, from a given
| | 01:39 |
date range, and it tells you likes can
happen in different places, including on
| | 01:42 |
your page, from a news feed, or on your
website.
| | 01:47 |
And so here, I got 28 new likes from the
Facebook page itself.
| | 01:50 |
I got 7 page browser likes which means
people who liked your page using the
| | 01:54 |
Facebook page browser.
I got four timeline likes, which means
| | 01:58 |
people who liked your page from a like
section of their own timeline or someone else's.
| | 02:03 |
I also got three Facebook
recommendations, people who liked your
| | 02:06 |
page, from a recommended pages unit on
the right column of a Facebook or from
| | 02:09 |
the similar page suggestion unit on pages
that are similar to yours.
| | 02:14 |
So, basically, this means someone went
and visited another Facebook page.
| | 02:18 |
And, for whatever reason, my page showed
up in a similar pages pod, on the
| | 02:21 |
right-hand side or left-hand side of that
page.
| | 02:23 |
Or maybe the page owner themselves has me
listed as one of their recommended pages.
| | 02:27 |
And then finally, the last on here,
people who liked my page from a mobile device.
| | 02:32 |
So, obviously a majority of my traffic is
coming from the page itself.
| | 02:35 |
But I'm also getting good traffic from
the browser and also from other people's
| | 02:38 |
timeline and recommendations as well.
So, this goes a long way to understanding
| | 02:43 |
exactly how well your page is performing
over time.
| | 02:46 |
My advice is to definitely come in and
take a look at this graph and see exactly
| | 02:49 |
when your peaks and valleys are.
When are you gaining new people?
| | 02:53 |
When are you losing the most people?
And you can correspond that to days and
| | 02:56 |
times that you also are posting on
Facebook.
| | 02:59 |
Did you lose five fans whenever you
posted five new things?
| | 03:03 |
Did you gain five fans whenever you
posted one new thing?
| | 03:06 |
Maybe you can determine which one are
more effective and why by taking a look
| | 03:09 |
at this Insight data and then correlating
it with the post and status updates that
| | 03:12 |
you put on your page.
| | 03:15 |
| | Collapse this transcript |
| Understanding your audience| 00:00 |
The final area that we want to talk
about, when it comes to exploring our
| | 00:03 |
Facebook Insight data, is our audience.
I want to know who these people are.
| | 00:08 |
I want to know where they're coming from.
I want to know how old they are, what
| | 00:11 |
their geographic area is.
That way I can target things more
| | 00:15 |
specifically to certain groups of people
as I create posts, schedule posts, and
| | 00:19 |
also, as I create advertisements as well.
The easiest way to do this is to go into
| | 00:24 |
your Insights panel.
Again, that's
| | 00:26 |
facebook.com/yourpagename/page_insignts
and once you get in here, go to either
| | 00:30 |
the likes or the Reach tab.
I'm going to go to the Reach tab because
| | 00:34 |
that's somewhere we haven't been yet.
Once I go into the Reach tab, it tells me
| | 00:37 |
places that I've reached, demographics
and location.
| | 00:41 |
It shows me that 34% of my audience is
female and 63% of it is male.
| | 00:47 |
That's good to know.
Maybe in some cases I want to target some
| | 00:49 |
of my ads specifically to females to get
that demographic up a little bit.
| | 00:52 |
Or maybe I want to target specifically to
males because I know they're already
| | 00:55 |
there and I want to drive more traffic
from them.
| | 00:58 |
It also shows me my age range, 18 to 24,
25 to 34.
| | 01:01 |
Looks like a majority of mine coming
right in here, the 35 to 44 range for men
| | 01:06 |
and women.
I've got a little bit more men in the 25
| | 01:10 |
to 34 year old range but not quite as men
women.
| | 01:13 |
Looks like the sweet spot is going to be
right there, in the middle.
| | 01:17 |
I've also got a breakdown in terms of
countries, cities, and languages.
| | 01:20 |
I can see here that I reached 202 people
from America, 34 people from the United
| | 01:24 |
Kingdom, 22 from Germany, 19 from Canada,
10 from Australia, 7 from Romania, and 6
| | 01:29 |
from India.
And of those places, my top cities were
| | 01:34 |
London, England, Berlin, Germany,
Chicago, Atlanta, Los Angeles, New York,
| | 01:39 |
and Sydney, Australia.
You can also show all here.
| | 01:44 |
And this will actually break down
everywhere that you've had reached within
| | 01:47 |
this specified date range that you have.
So this is actually between March 17th
| | 01:52 |
and April 13th.
And then I can also see the languages
| | 01:55 |
that people speak.
Mine is predominantly English and I would
| | 01:58 |
expect it to be because of the fact that
my page is written in English but you can
| | 02:01 |
also see that I reached many different
places across the globe with this page.
| | 02:05 |
This is a great way to understand exactly
who's looking at your content.
| | 02:10 |
And because I now see that I'm higher in
areas like London, England, for instance,
| | 02:13 |
maybe I would like to adjust the time at
which I post things because they are,
| | 02:16 |
after all, about seven or eight hours
different than my current time zone.
| | 02:22 |
So I might want to adjust the postings to
be more friendly to that audience because
| | 02:25 |
I'm obviously grabbing a lot of people
from that area already.
| | 02:29 |
At the bottom here you can definitely see
the different page reach areas, you can
| | 02:32 |
see the paid area, which is flat since I
haven't promoted any post on this page.
| | 02:37 |
You can also see the viral, you can see
the organic and you can see the total
| | 02:42 |
number over time.
Also, unique users by frequency, however
| | 02:48 |
many people you've reached on given days.
You can see your page views based on
| | 02:53 |
certain days.
Again, you can correlate these peaks and
| | 02:56 |
valleys to different times and dates that
you've actually posted things.
| | 03:00 |
You can also see where people are landing
on your page, so you can say, okay my
| | 03:03 |
timeline is very important.
19 people checked out my About section.
| | 03:08 |
A couple people checked out my photos.
Some went to my Twitter feed.
| | 03:11 |
And a few went to the areas where I like.
I'm also getting external refers, that
| | 03:15 |
means where people are coming from to get
to this page.
| | 03:19 |
The majority are coming from my website.
Some have come from other places like Google+.
| | 03:23 |
But, all in all, this is a great way to
understand exactly where your audience is
| | 03:27 |
coming from, where they're based, and how
you're reaching them over time.
| | 03:32 |
You can get the same type of data from
the Like screen as well.
| | 03:35 |
You can see the gender and age.
In this case, my Likes are a little
| | 03:38 |
different here.
58% male, 40% female.
| | 03:41 |
I can also see here that the Likes are
significantly higher.
| | 03:45 |
1,000 from America, 100 from the United
Kingdom, 69 from Canada, India,
| | 03:49 |
Australia, Germany, Egypt, et cetera.
I'm also getting a lot from my hometown,
| | 03:54 |
in Kentucky.
Still, the cities, London, England really
| | 03:57 |
high up on the list.
And then of course my languages correlate
| | 04:00 |
the same way.
Same thing for likes, we can go in and
| | 04:02 |
see those breakdowns there and we can
correlate all this information together
| | 04:05 |
to get a better understanding and a much
clearer picture of the people that we're
| | 04:08 |
dealing with on a day to day basis.
By understanding your audience, you
| | 04:14 |
understand what is working and what's not
on your page.
| | 04:18 |
You also then, learn, what you can and
cannot say, what you should and should
| | 04:21 |
not post, and when you should and when
you shouldn't post things.
| | 04:25 |
Because this maximized the potential that
you audience is actually going to see the
| | 04:28 |
data that you're putting out there and it
also gets you a huge return on that in
| | 04:32 |
the form of likes, comments and user
engagement.
| | 04:35 |
| | Collapse this transcript |
| Exporting your Insight data| 00:00 |
Chances are you're not going to want to
rely on Facebook to keep track of all of
| | 00:03 |
your information over time, and as a
matter of fact, I don't expect any cloud
| | 00:06 |
service to keep up with any of my
information for a very long amount of time.
| | 00:11 |
That's why I'm always excited when they
give me the option to export out my data
| | 00:14 |
and keep it in a safe place.
Facebook is no different and your insight
| | 00:18 |
data can be very valuable.
Whether you're keeping it for your own
| | 00:21 |
use or you need to show a report to your
boss to make them understand exactly
| | 00:24 |
what's happening in the world of social
media, exporting out your insight data is
| | 00:27 |
very important.
Here at the top of the Insights panel,
| | 00:31 |
you'll actually see this button labeled
Export Data.
| | 00:33 |
When you click on this, it opens up this
little window that says, Export Insights Data.
| | 00:38 |
It tells you you can export data directly
to Excel format, or a CSV, comma
| | 00:42 |
separated text format.
You can choose either page level data or
| | 00:46 |
page post level data.
And you also have the ability to select
| | 00:49 |
any date range with a maximum of 500
posts at a time.
| | 00:53 |
So let's say that I want to see page
level data in Excel format, and I want to
| | 00:58 |
go from, let's say January 1st until
April 1st.
| | 01:02 |
I just want to see the first 4 months of
the year.
| | 01:04 |
My insight data is not available before
July 19th 2011.
| | 01:09 |
That's okay.
Once I'm finished with that I hit download.
| | 01:13 |
And it's going to give a message saying
my download has started and there it goes.
| | 01:18 |
I can right click and open that up and
excel will launch and we can take a look.
| | 01:25 |
Now that I've got Excel open, you can see
all of the information, daily people
| | 01:28 |
talking about it, weekly people, 28 days
of people talking about it, daily page story.
| | 01:33 |
All of these information is now
organized, and I have several worksheets,
| | 01:36 |
so key metrics.
Daily like sources, daily viral reach by
| | 01:40 |
story type and weekly viral reach by
story.
| | 01:43 |
All of these very valuable metrics that I
can then take and turn into charts or
| | 01:46 |
graphs or whatever I need to do to
showcase it to my superiors or my fellow
| | 01:50 |
colleagues to make them understand
exactly what the ROI is on social media
| | 01:53 |
and just how well your business is
performing in that given space.
| | 02:00 |
So again, as we navigate back into the
web brower here.
| | 02:03 |
Remeber any time we need to export out
your date regardless of whether it's page
| | 02:06 |
data or post data.
Just come right here tot his button.
| | 02:09 |
Click on it.
Export it out in either Excel or CSV
| | 02:12 |
format and you should have a very
detailed, nice, easy to read report on
| | 02:15 |
all of the happenings on your Facebook
page.
| | 02:19 |
| | Collapse this transcript |
|
|
7. Adjusting Page SettingsManaging page permissions| 00:00 |
In order to have true control and to make
sure that you know exactly what is going
| | 00:04 |
to happen on your Facebook page, you need
to make sure that you tweak your page permissions.
| | 00:09 |
In this movie, I'll show you how to do
that.
| | 00:11 |
I'm going to go up here, and I'm going to
click on the Edit Page link, and I'm just
| | 00:13 |
going to choose Edit Settings.
Once I do that, it takes me into my
| | 00:17 |
managing permission screen.
This is where I can do a lot of different things.
| | 00:20 |
We've already talked about page
visibility earlier in the course.
| | 00:23 |
If you need help with that, just go back
to the movie on unpublishing.
| | 00:26 |
We can also set up restrictions.
We can set up country and age restrictions.
| | 00:30 |
This is where I can say alright, I'm only
going to have my page visible to people
| | 00:33 |
in specific countries.
So if I wanted to limit this for
| | 00:35 |
instance, to the United States, I can
just type in United States and there it is.
| | 00:39 |
I can say hide this page from viewers in
these countries if I want to, or only
| | 00:44 |
show this page to viewers in these
countries, so in this case, I would
| | 00:46 |
switch it to this.
Only show this page to viewers in this country.
| | 00:51 |
Age restrictions.
If I want to restrict this to only people
| | 00:53 |
18 and over, it'll tell me here that if I
change my age restrictions, all people
| | 00:57 |
who like the page that are underage will
be removed.
| | 00:59 |
Are you sure you want to do this?
As a page admin, you are solely
| | 01:02 |
responsible for setting the age
restrictions appropriately.
| | 01:05 |
Depending on what type of business you
have, you may want to change this age
| | 01:08 |
restriction to something else.
In this case, I think 18 or older is fine
| | 01:12 |
for me, so I'm just going to go ahead and
click Yes.
| | 01:14 |
Posting ability.
This is where you can avoid that guy.
| | 01:18 |
Remember me talking about that guy
earlier in the course?
| | 01:21 |
This is where you can shut him up.
So the posting ability here, everyone can
| | 01:25 |
post to Two Trees Creative timeline.
That means anybody who wants to just come
| | 01:28 |
in and write something can do so.
You can turn that off, but just know, by
| | 01:32 |
turning that off, you're also limiting
the amount of interaction that you're
| | 01:35 |
getting back from people.
That means that people will only be able
| | 01:38 |
to comment on posts that you make, they
won't be able to make posts themselves.
| | 01:41 |
If you pride yourself on an open, honest
atmosphere, I recommend keeping this
| | 01:46 |
turned on.
But this is a definite way that you can
| | 01:48 |
avoid that guy.
Also, everyone can add photos and videos
| | 01:52 |
to Two Trees Creative timeline?
This one I definitely recommend turning off.
| | 01:56 |
So if we're going to keep the first one
turned on, where people can write
| | 01:58 |
whatever they want, I don't want them to
be able to share whatever they want.
| | 02:01 |
Chances are, there's going to be some
knucklehead that comes along, and he's
| | 02:04 |
going to want to throw out some
inappropriate photo or a funny cat video,
| | 02:07 |
or something that has nothing to do with
my page.
| | 02:10 |
And I just don't want that happening.
I want to keep it strictly business.
| | 02:13 |
Post visability.
This check box right here, says that it
| | 02:17 |
shows the box for recent posts by others
on top of the Two Trees Creative section.
| | 02:21 |
Basically what this means, is if you're
allowing people to post and if you have
| | 02:24 |
this box checked you are, how do you
control that visibility?
| | 02:28 |
You can say uncheck that box and you
don't show the box for recent posts by others.
| | 02:32 |
Or you can check it and then you change
the default visibility of those posts on
| | 02:35 |
your page.
So you could say that they're hidden from
| | 02:38 |
page, meaning that people can post all
they want, but nobody's actually going to
| | 02:41 |
be able to find it.
That is another way around it.
| | 02:44 |
Now, can people tag photos posted by Two
Trees?
| | 02:47 |
For instance, let's say we're having our
open house event and we have several of
| | 02:50 |
our Facebook fans in attendance and we're
taking pictures.
| | 02:53 |
We post those pictures to our timeline.
Are the people then allowed to tag
| | 02:56 |
themselves in those photos?
I think they should be able to.
| | 02:58 |
After all, I'm not going to be able to
remember their names.
| | 03:01 |
So I'll give them the ability to do so.
Messages.
| | 03:04 |
Do you want to show the message tab on
your page?
| | 03:08 |
This basically means, do you want people
to be able to send you private messages?
| | 03:11 |
Yes or no?
A check mark means yes.
| | 03:13 |
Unchecking means no.
You can also moderate a blacklist here.
| | 03:17 |
Basically what you're doing here, is
setting up a list of keywords that you
| | 03:20 |
don't want to be displayed on your page.
Anything that you don't want, you can
| | 03:24 |
automatically add it here as a comma
separated list.
| | 03:27 |
You can also choose the profanity block
list.
| | 03:30 |
I would recommend setting this to strong.
That way people aren't allowed to put
| | 03:33 |
profanity anywhere on your page.
Post privacy gating.
| | 03:36 |
Do you want Facebook to allow you to
control the privacy of new posts that you
| | 03:40 |
make on your page?
That means, do you determine an audience,
| | 03:42 |
or does it automatically go public?
You can choose yes or no.
| | 03:45 |
Checking means yes, give me the ability
to control that, or no, just make
| | 03:48 |
everything public.
Replies.
| | 03:50 |
Do you want to allow replies to comments
on your page?
| | 03:54 |
If you check this, it'll tell you that
anyone can reply on posts made after you
| | 03:56 |
turn this on.
Replies appear below comments.
| | 04:00 |
So if you want to basically create
comment threads on your posts, you can
| | 04:03 |
enable that by checking this box right
here.
| | 04:06 |
Finally, the last option here is to
delete your page.
| | 04:09 |
We'll get into that a little bit later.
Once you have everything set up on this
| | 04:12 |
page like you like it, that means you've
finally tuned your permissions to exactly
| | 04:16 |
what you want them to be.
Hit Save Changes, and they are now in effect.
| | 04:20 |
If you go back to your page, you can
continue working and nothing has to change.
| | 04:24 |
You don't have to restart your browser or
anything crazy like that.
| | 04:27 |
As soon as you click save, those options
are in place and your rules are now on
| | 04:31 |
the system.
And so anytime you've made a change to
| | 04:33 |
the posting capabilities, tagging
capabilities, or whatever, that takes
| | 04:37 |
effect immediately and nobody can break
your rules.
| | 04:40 |
| | Collapse this transcript |
| Adding page administrators| 00:00 |
Managing a Facebook page or any social
media profile is quite an undertaking and
| | 00:03 |
it can be really time consuming.
That's why I suggest having more than one
| | 00:07 |
person set up as an administrator so that
you easily manage your social media
| | 00:10 |
profiles without any problem.
In this movie, I'll walk you through how
| | 00:14 |
to add administrators to your Facebook
page to more easily manage your social presence.
| | 00:19 |
First thing I'm going to do is scroll up
here to the top, and click on Edit Page
| | 00:21 |
and select Manage Admin Roles.
Once I get to the screen, you'll see here
| | 00:26 |
that my fictitious name, James Smith, is
listed as the primary manager and I can
| | 00:29 |
add a manager over here on the right.
And if I start to type out someone's
| | 00:33 |
name, like Jolie for instance, I can add
her as admin to the page.
| | 00:37 |
But I also get to determine what type of
admin she is; a manager, a content
| | 00:40 |
creator, a moderator, an advertiser or an
insights analyst.
| | 00:45 |
If I click away from that, it closes.
If you're not sure what those roles mean,
| | 00:48 |
you can choose this link right here
labelled Learn More.
| | 00:51 |
It will take you to this screen, where
you can open up the second menu item
| | 00:54 |
saying, what are the different kinds of
page admins, and what can they do.
| | 00:58 |
This breaks down, in detail, all of the
different roles and what they're capable
| | 01:01 |
of doing on your Facebook page.
So a manager has rights to do everything.
| | 01:06 |
A content creator can do everything
except manage admin roles.
| | 01:10 |
A moderator can only respond to and
delete comments, send messages as the
| | 01:14 |
page, create ads and view insights.
An advertiser can only create ads and
| | 01:20 |
view insights.
And an insights analyst can only view the
| | 01:23 |
insights panel.
So you may want to actually setup an
| | 01:26 |
entire team.
Maybe one in each one of these different
| | 01:28 |
silos to have somebody at each one of
these stages.
| | 01:31 |
So you can have fall backs depending on
when someone's on vacation, when you're
| | 01:35 |
sick or whatever the case may be.
In this case, I'm going to close this up
| | 01:39 |
and I'm going to give Jolie the content
creator role.
| | 01:42 |
She's going to be able to everything
except manage the admins.
| | 01:45 |
I'm the overall admin, and I'll take care
of that.
| | 01:48 |
If I want to add another admin, I can,
just by clicking here, and that allows me
| | 01:51 |
to add someone else.
So I'll choose Scott.
| | 01:54 |
And Scott is going to be in charge of my
moderation.
| | 01:59 |
I want him to be responding to comments
and deleting any unnecessary comments on
| | 02:02 |
my page.
So I'm going to give him a moderator spot.
| | 02:05 |
I'll choose one more.
And this time, I'll choose Doug.
| | 02:10 |
And Doug is going to be an insights
analyst.
| | 02:13 |
Doug is the guy who crunches the numbers.
I really want him to be in tune with
| | 02:16 |
everything that's happening on my page.
And I want him to be the person that's
| | 02:19 |
working through that Excel spreadsheet
all the time.
| | 02:22 |
So I'm going to give Doug this role and
that's all he's going to be able to do.
| | 02:25 |
I now have my quote and quote, social
media team, in place.
| | 02:28 |
And when I click Save, all those people
will have the ability to manage the page
| | 02:32 |
in those given roles.
I have to enter in my password.
| | 02:36 |
I'm to confirm it.
And once I do that, all of those people
| | 02:40 |
are now administrators on this page.
If I want to go back and view the page, I
| | 02:43 |
click the link at the top of the screen,
and I can continue working.
| | 02:47 |
So again, creating a social media team to
help manage your presence is a great way
| | 02:50 |
to go.
If nothing else, at least have one more
| | 02:53 |
person on your squad so that you can
easily manage this presence between the
| | 02:56 |
two of you.
Otherwise, you're going to spend a lot of
| | 02:59 |
time in here doing a lot of things and it
can create some major headaches.
| | 03:03 |
| | Collapse this transcript |
| Enabling post privacy| 00:00 |
By default when you create a new post on
your Facebook page the audience is set to
| | 00:03 |
the public.
And there's nothing you can do about that.
| | 00:06 |
So if I were to type something in this
box and then hit post, anybody could see it.
| | 00:10 |
However, there may come a time when I
want to target a specific gender or even
| | 00:13 |
geographic location or even change it up
to be a not public group that I send this
| | 00:17 |
message to.
Like maybe fans only or something like
| | 00:21 |
that in this case I need to enable the
post privacy controls so I'm going to go
| | 00:24 |
up here and choose Edit Page and Select
Edit Settings.
| | 00:28 |
Once I do that I'm going to scroll down
to post privacy gating and turn it on.
| | 00:33 |
If you hover over the checkmark it tells
you that adding the audience selector
| | 00:36 |
lets you choose a specific audience every
time you post something on your page.
| | 00:41 |
Nobody outside of that audience will be
able to see what you post.
| | 00:44 |
Then you hit save changes and once you do
that you can go back and view the page.
| | 00:49 |
If I scroll down here and come into my
Status Update, you may see a pop-up here
| | 00:53 |
indicating you can target specific people
with this post.
| | 00:57 |
If so, just clear that out.
Hit Okay and come back.
| | 01:00 |
Once you click on this, you can see that
you have the option to add targeting
| | 01:03 |
information for gender, relationship
status, education status, interested in,
| | 01:06 |
age, location, language, whatever you
want to target you can select from here.
| | 01:11 |
You can also choose the visibility of the
post.
| | 01:14 |
So you can say public or location slash
language when you do that you can say
| | 01:18 |
something like United States, state or
province or by city.
| | 01:23 |
So you could say Ventura, California for
instance, and you could say English,
| | 01:29 |
Spanish, French.
And then you could gate the post that way.
| | 01:35 |
Now, only people in Ventura, California
who speak English, Spanish, or French
| | 01:38 |
will be able to see this post.
So maybe this is a targeted post,
| | 01:41 |
indicating that we are having our open
house this weekend.
| | 01:45 |
Nobody outside of the area really cares
about that necessarily, so only targeting
| | 01:48 |
those people makes it a more effective
update.
| | 01:51 |
It also makes sure that my fans who
aren't in that geographic location don't
| | 01:54 |
see this update, which makes it better
because then they don't perceive me as
| | 01:56 |
spamming them with useless information.
So as you continue to create your posts
| | 02:02 |
inside of Facebook, I would recommend
considering turning on that option when
| | 02:05 |
and if you need to specifically target a
given group of folks.
| | 02:11 |
If it's somebody in a different location,
somebody that's a different gender,
| | 02:14 |
whatever it might be, this is a great way
to narrowly focous what you put on Facebook.
| | 02:19 |
| | Collapse this transcript |
| Banning users from your page| 00:00 |
Okay.
It's time to talk about 'em.
| | 00:02 |
We've talked about 'em a little bit
throughout the entire course but now it's
| | 00:05 |
really time to address him.
That guy.
| | 00:07 |
The guy that's always stirring up trouble
on our Facebook page.
| | 00:10 |
It could be a guy or a girl but, in
general, people who come and stir up
| | 00:13 |
trouble or create problems for you on
your Facebook page.
| | 00:17 |
How do you get rid of them?
That's what we're going to be talking
| | 00:18 |
about within this movie.
First thing you want to do is identify
| | 00:21 |
the person.
Then you want to up here to the top and
| | 00:23 |
you want to click Show on this section
here.
| | 00:25 |
When you click Show you're going to go
over to this little icon here that says
| | 00:28 |
See Likes.
And when you do that, you'll be able to
| | 00:31 |
see a list of the people who like this
page.
| | 00:34 |
Once you do that, you can scroll through
this list until you find the person that
| | 00:36 |
you want to ban.
For instance, let's say that even though
| | 00:39 |
Scott's a moderator, he's been coming in
and he's been causing some trouble.
| | 00:42 |
Maybe he responded irresponsibly to a
customer and I need to remove him from
| | 00:46 |
the page.
That's okay.
| | 00:48 |
I'm going to click right here on this x.
When I do that, it's going to say, are
| | 00:50 |
you sure you want to remove Scott Simpson
from this page?
| | 00:53 |
If you hit okay right now, this just
temporary removes Scott.
| | 00:56 |
He can always find you again and come
right back.
| | 00:59 |
The key here, is to ban someone
permanently.
| | 01:02 |
Once you do that, you can hit OK.
And it's going to ban Scott and remove
| | 01:06 |
his admin credentials.
Then you can click Close.
| | 01:10 |
If you ever want to go in and see the
people that you've banned in the past,
| | 01:13 |
you can go here to the Edit Page link and
select See Banned Users.
| | 01:17 |
And this is where Scott shows up.
If I want to allow Scott to come back in,
| | 01:20 |
maybe he apologized and assured me that
it wouldn't happen again, I can come in
| | 01:23 |
here and I can unban him by clicking this
button.
| | 01:27 |
Once I do that, Scott's back in the fold.
I can close this up.
| | 01:30 |
And if I go back to my Likes, I can see
that Scott is no longer there, but he
| | 01:33 |
does have the ability to return any time
he wants to.
| | 01:37 |
He will have to go back and like my page
after I remove him from the banned list.
| | 01:42 |
That's the unfortunate thing.
You'll have to explain.
| | 01:44 |
Yes, I banned you for a little while.
But now you can go and give me one more
| | 01:47 |
Like to my page.
So, at the end of the day, banning people
| | 01:50 |
should be a last resort.
But it is the way that you can handle
| | 01:54 |
that guy most effectively, because
inevitably they are going to cause
| | 01:57 |
trouble over and over again.
so banning them may be your only option
| | 02:02 |
| | Collapse this transcript |
| Adjusting page notifications| 00:00 |
The final piece of the page settings
puzzle is to adjust something known as
| | 00:03 |
the notification settings.
In order to access notification settings,
| | 00:07 |
go to the edit page link and then chose
manage notifications.
| | 00:11 |
Once you do that you're taken into this
section here which gives you three
| | 00:13 |
different check boxes.
The first one, similar page suggestions
| | 00:17 |
includes two trees creative when
recommending similar pages people might
| | 00:20 |
like on a page's timeline.
If you don't understand what that means,
| | 00:24 |
hover over this question and it will tell
you here that your page will be suggested
| | 00:26 |
to people when they like other pages that
are similiar to yours.
| | 00:30 |
Also, when someone likes your page, they
may a see a unit on a page timeline
| | 00:33 |
suggesting similiar pages they like.
This is actually a great way to sort of
| | 00:37 |
spread word of mouth about your page.
It's a way to grow your page likes organically.
| | 00:43 |
I recommend keeping this turned on.
The other two have something a little bit
| | 00:46 |
more to do with what happens on Facebook
itself when something happens.
| | 00:50 |
So, Email Notifications, do you want an
email notification sent to this email
| | 00:54 |
address when people post to, comment on,
or message your Page?
| | 00:59 |
If you're really big on staying on top of
the correspondence that happens between
| | 01:01 |
you and your users, this one needs to be
left turned on.
| | 01:04 |
If you don't want to be bothered by all
of this stuff or if you are managing all
| | 01:07 |
of this through the mobile device anyway
you probably don't want to get an email
| | 01:10 |
and a push notification on top of it so
you can turn that off.
| | 01:14 |
Finally, on site notifications.
This means send me a notification on
| | 01:18 |
Facebook when people post, like, comment
on, or send Two Trees Creative a message.
| | 01:22 |
This means that as I'm browsing Facebook,
whether it's my time line, my business
| | 01:26 |
page, or just playing Angry Birds for
that matter, does Facebook show me a
| | 01:29 |
little red notification icon up here
indicating that something has happened on
| | 01:33 |
my page.
If you like that leave it turned on.
| | 01:37 |
If you don't you can turn it off.
Really and truly, these are all just
| | 01:41 |
personal choices, If you want them turned
on, leave them turned on.
| | 01:44 |
If you don't want to be bothered by some
of this stuff, then turn it off.
| | 01:47 |
Simple as that.
Click save changes to commit to any
| | 01:49 |
changes you've made inside of here, and
then click view page to return to your
| | 01:52 |
page and continue browsing.
| | 01:54 |
| | Collapse this transcript |
|
|
8. Extending the Facebook ExperienceExploring the Facebook Pages Manager app| 00:00 |
In order to instal the Facebook page's
manager application, you need to first go
| | 00:03 |
to the app store on your given platform.
Whether that's the Google Play store on
| | 00:07 |
Google, or the iOS app store on iOS.
Once you're there, search for Facebook
| | 00:11 |
pages manager and once you find that, you
can then install the app onto your mobile device.
| | 00:17 |
Once the app is installed, just navigate
to your home screen.
| | 00:19 |
Like this.
And tap And it will launch the app.
| | 00:22 |
Then you can log in tapping the Log In
button.
| | 00:25 |
If you're already logged into Facebook on
your IOS device it should log you in
| | 00:27 |
automatically and take you to your
Facebook page.
| | 00:30 |
Once on your Facebook page you'll notice
you have full access to all of the items
| | 00:33 |
that you normally have on your Facebook
page.
| | 00:36 |
For instance, you can scroll your news
feed.
| | 00:37 |
Just like this.
You can access all of the different
| | 00:40 |
information items that you normally
would.
| | 00:42 |
Like messages.
Photos, insights, and manage your admins
| | 00:47 |
as well.
You also have access to a settings area
| | 00:50 |
which allows you to determine push
notifications on or off.
| | 00:53 |
This determins whether or not you get a
push notification when something happens
| | 00:57 |
on your page.
Like when someone comments, likes, or
| | 00:59 |
sends you a message.
To return back to your page, just tap
| | 01:02 |
right here on your page name and it takes
you back to your page home screen.
| | 01:06 |
You also have the ability from right here
to tap and instantly view your insights.
| | 01:10 |
At the top of the page, you can update
your status, and share a photo, but we'll
| | 01:13 |
take a look at that a little bit later.
At the very top of the screen you also
| | 01:17 |
have the ability to see new likes that
are coming into your page, view your
| | 01:20 |
messages, and any incoming notifications.
Finally, if you want to interact with
| | 01:25 |
posts on your page, simply like or
comment by tapping with your finger.
| | 01:30 |
Then you can leave your comment, press
this button, and return back to the home screen.
| | 01:38 |
The Facebook page's manager doesn't have
all of the bells and whistles of the
| | 01:41 |
Facebook website but it does have the
most important things.
| | 01:44 |
So the next time you're out and about and
on the go, try using this to help manage
| | 01:47 |
your social media profile on Facebook.
I think you'll be glad you did.
| | 01:51 |
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| Sharing to your page via mobile devices| 00:00 |
Sharing status updates and photos from
the Facebook mobile application is
| | 00:03 |
actually pretty easy as well.
Once you have the Facebook page Manager
| | 00:07 |
open, just click on Update Status, and
then you can type out a message to your fans.
| | 00:14 |
Once you're finished typing, tap on the
Post button in the top right hand corner,
| | 00:16 |
and it will automatically post that to
your page and share it with your fans.
| | 00:20 |
You can also share photos as well.
When you tap on Share Photo, you get the
| | 00:23 |
option to either choose from the library
or take a photo.
| | 00:26 |
If you choose from the Library, you'll be
taken to your Camera Roll, where you can
| | 00:29 |
then select a Photo to share with
everybody.
| | 00:31 |
Once you select a Photo, it will prompt
you to enter some information about it,
| | 00:34 |
so just type out a little description.
And tap on Post.
| | 00:40 |
Once you tap Post, the photo is uploaded
and shared to your timeline, so that all
| | 00:43 |
of your fans can see it.
This is just another way that you can
| | 00:46 |
extend the Facebook experience onto your
mobile device, and get the most out of
| | 00:49 |
the Facebook pages Manager App.
| | 00:52 |
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| Using messages on mobile devices| 00:00 |
One of my favorite things to use the
Facebook Pages Manager App for is messaging.
| | 00:04 |
I'm always on the go and I'm constantly
busy.
| | 00:07 |
But having the Facebook Pages Manager App
with me at all times makes my messages
| | 00:10 |
more accessible to me.
So I can tap right here on my messages.
| | 00:14 |
And I can choose a message from the list
and I can easily respond to any messages
| | 00:17 |
that I have just by typing a reply and
then tapping the Reply button.
| | 00:22 |
Once I do that, the person on the other
end should get that message instantly in
| | 00:25 |
their Facebook inbox.
And then they can respond to me if they
| | 00:28 |
want to.
As we continue our conversation, you'll
| | 00:30 |
see the threads appear in your Facebook
Pages Manager App.
| | 00:33 |
Once you're done, go right up here to the
top and tap to get back to the regular
| | 00:36 |
Facebook Pages Manager.
Like I said, I'm always on the go and I
| | 00:40 |
know you probably are, too.
So having this with you at all times to
| | 00:43 |
keep correspondence between you and your
users is an essential part of the equation.
| | 00:48 |
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| Using third-party services for Facebook| 00:00 |
Although Facebook gives you the option to
automate your work flow to some degree
| | 00:03 |
and also gives you the ability to manage
multiple users within your given work
| | 00:07 |
group, it may be a good idea to actually
take that type of task outside of
| | 00:09 |
Facebook and use a dedicated service for
managing your social media profiles
| | 00:13 |
across multiple networks like Facebook,
Google+, Twitter, and even LinkedIn.
| | 00:19 |
In this movie, I'm going to show you
three examples of services that you can
| | 00:22 |
sign up for to help automate your
workflow and manage your scheduled posts
| | 00:24 |
across multiple networks.
The first is called Simply Cast and
| | 00:28 |
Simply Cast integrates perfectly with
Facebook and Twitter, allowing you to
| | 00:32 |
cross promote between both platforms and
also schedule posts and have multiple
| | 00:35 |
users assigned to your account as well.
(SOUND) The one that I have the most
| | 00:41 |
experience with is something called
HootSuite.
| | 00:43 |
And HootSuite is a social media
management platform.
| | 00:45 |
It integrates with several different
things.
| | 00:48 |
Flickr, FourSquare, Google+, LinkdIn,
Twitter, Facebook, YouTube, Instagram, Tumblr.
| | 00:54 |
You name it, it integrates with it.
And inside of HootSuite, you will be able
| | 00:57 |
to set up postings that go across
multiple networks at different times or
| | 01:00 |
at the same time.
And you can also have many different
| | 01:04 |
users all at the same time scheduling and
managing tweets and posts.
| | 01:08 |
It's a great service.
(SOUND) Finally, there's something called
| | 01:12 |
Sprout Social.
Sprout Social probably has the best user
| | 01:14 |
interface of any of these surfaces.
It's my favorite user interface definitely.
| | 01:19 |
And you can actually sign up for a free
trial by going to sproutsocial.com.
| | 01:22 |
And as you can see here, they have
different things that tell you things
| | 01:25 |
like Incoming Messages, Sent Messages, ow
many Twitter and Facebook followers you
| | 01:28 |
have, different interactions that you
have.
| | 01:31 |
And you can also, of course, post
different things across multiple
| | 01:34 |
platforms at once and have multiple
people managing your team.
| | 01:39 |
As you see on the right over here, you
have Team Members.
| | 01:41 |
So these are just three examples.
There are a ton of different services out
| | 01:44 |
there and I encourage you to check out
all of them.
| | 01:47 |
Most offer free accounts so go ahead and
sign up for that.
| | 01:49 |
See which one suits your workgroup and
your workflow the best and then go with that.
| | 01:54 |
It's a great way to manage this big thing
known as social media.
| | 01:57 |
It's not just Facebook, it's all of these
different networks.
| | 02:00 |
And they should all work together.
And services like this make that happen.
| | 02:03 |
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