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The large and highly engaged Facebook audience makes it a natural place to start marketing your business. In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. He also shows how to create meaningful posts and status updates, and entice members to like your page. Plus, learn how to go beyond the basics and widen your fan base, create ads and promoted posts, and extend Facebook with mobile and third-party services.
(MUSIC). Hey there, my name is Justin Seeley and I want to welcome you to Facebook for business. Having a business presence on Facebook is essential for nearly any type of business these days. In this course I'm going to give you everything you need to get started and get your business all set up using Facebook. I'll start you off by taking you through the basics of Facebook for business. This is where we'll discuss the who, what, when, where and why of being on Facebook as a business persona. And we'll also discuss the big differences between Facebook profiles and Facebook pages. From there we're going to get right down to business, and I'll help you build out your Facebook business page. We'll start off by planning it out and developing what I call an asset package. And then we'll actually put it together using the Facebook website. Finally, we'll talk about developing your community and understanding how to use Facebook as a tool for driving your business growth. So, if you're ready, let's go ahead and begin our look at Facebook for business.
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