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Facebook for Business (2013)
Illustration by Richard Downs

Facebook for Business (2013)

with Justin Seeley

Video: Welcome

The large and highly engaged Facebook audience makes it a natural place to start marketing your business. In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. He also shows how to create meaningful posts and status updates, and entice members to like your page. Plus, learn how to go beyond the basics and widen your fan base, create ads and promoted posts, and extend Facebook with mobile and third-party services.
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  1. 59s
    1. Welcome
      59s
  2. 17m 27s
    1. Exploring Facebook for business
      11m 5s
    2. Understanding Facebook terminology
      3m 30s
    3. Facebook profiles vs. Facebook pages
      2m 52s
  3. 26m 31s
    1. Planning your page
      3m 13s
    2. Developing an asset package
      8m 18s
    3. Creating a new page
      3m 20s
    4. Filling out your page information
      5m 59s
    5. Changing your logo and cover image
      1m 36s
    6. Choosing a web address for your page
      2m 13s
    7. Publishing your page
      1m 52s
  4. 4m 42s
    1. Inviting friends to like your page
      1m 2s
    2. Inviting people via email
      1m 59s
    3. Sharing your page to a Facebook profile
      1m 41s
  5. 25m 16s
    1. Posting effective status updates
      3m 8s
    2. Sharing photos and video
      4m 47s
    3. Highlighting and pinning posts
      3m 44s
    4. Scheduling posts on your page
      2m 35s
    5. Creating Facebook events
      3m 20s
    6. Creating interactive polls
      1m 51s
    7. Sharing your milestones
      2m 16s
    8. Tagging people in posts
      1m 14s
    9. Working with messages
      2m 21s
  6. 15m 4s
    1. Exploring Facebook Ads
      3m 58s
    2. Creating a basic Facebook Ad
      7m 32s
    3. Using promoted posts
      3m 34s
  7. 17m 13s
    1. Getting started with Insights
      7m 1s
    2. Understanding page performance
      3m 16s
    3. Understanding your audience
      4m 36s
    4. Exporting your Insight data
      2m 20s
  8. 14m 2s
    1. Managing page permissions
      4m 41s
    2. Adding page administrators
      3m 4s
    3. Enabling post privacy
      2m 19s
    4. Banning users from your page
      2m 3s
    5. Adjusting page notifications
      1m 55s
  9. 5m 37s
    1. Exploring the Facebook Pages Manager app
      1m 52s
    2. Sharing to your page via mobile devices
      53s
    3. Using messages on mobile devices
      48s
    4. Using third-party services for Facebook
      2m 4s

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Facebook for Business (2013)
2h 6m Beginner May 22, 2013

Viewers: in countries Watching now:

The large and highly engaged Facebook audience makes it a natural place to start marketing your business. In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. He also shows how to create meaningful posts and status updates, and entice members to like your page. Plus, learn how to go beyond the basics and widen your fan base, create ads and promoted posts, and extend Facebook with mobile and third-party services.

Topics include:
  • Planning your business's Facebook page
  • Changing your logo and cover image
  • Choosing a web address
  • Inviting friends to like your page
  • Posting effective status updates
  • Scheduling posts
  • Creating interactive polls
  • Analyzing your page performance and audience with Insights
  • Adjusting permissions and privacy
  • Extending the Facebook experience
Subjects:
Social Media Marketing Marketing Small Business Marketing
Software:
Facebook
Author:
Justin Seeley

Welcome

(MUSIC). Hey there, my name is Justin Seeley and I want to welcome you to Facebook for business. Having a business presence on Facebook is essential for nearly any type of business these days. In this course I'm going to give you everything you need to get started and get your business all set up using Facebook. I'll start you off by taking you through the basics of Facebook for business. This is where we'll discuss the who, what, when, where and why of being on Facebook as a business persona. And we'll also discuss the big differences between Facebook profiles and Facebook pages. From there we're going to get right down to business, and I'll help you build out your Facebook business page. We'll start off by planning it out and developing what I call an asset package. And then we'll actually put it together using the Facebook website. Finally, we'll talk about developing your community and understanding how to use Facebook as a tool for driving your business growth. So, if you're ready, let's go ahead and begin our look at Facebook for business.

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Course retiring soon

Facebook for Business (2013) will be retired from the lynda.com library on August 22, 2014. Training videos and exercise files will no longer be available, but the course will still appear in your course history and certificates of completion. For updated training, check out the all new Facebook for Business in the lynda.com Online Training Library.


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