The large and highly engaged Facebook audience makes it a natural place to start marketing your business. In this course, author Justin Seeley shows you the basics of setting up your Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. He also shows how to create meaningful posts and status updates, and entice members to like your page. Plus, learn how to go beyond the basics and widen your fan base, create ads and promoted posts, and extend Facebook with mobile and third-party services.
Topics include:
- Planning your business's Facebook page
- Changing your logo and cover image
- Choosing a web address
- Inviting friends to like your page
- Posting effective status updates
- Scheduling posts
- Creating interactive polls
- Analyzing your page performance and audience with Insights
- Adjusting permissions and privacy
- Extending the Facebook experience
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