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Facebook Advertising Fundamentals
Illustration by Richard Downs

Facebook Advertising Fundamentals

with Brad Batesole

Video: Welcome

I'm Brad Batesole, and welcome to Facebook Advertising Fundamentals. By watching this course, you'll be taking the time

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Facebook Advertising Fundamentals
1h 30m Beginner Jul 28, 2014

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Extend your Facebook reach even further with the site's powerful advertising platform. It's flexible enough for any budget and allows you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole takes you through the basics: setting up an account, understanding ad structure, and using the Ads Create and the Ads Manager tools. And he'll also show you how to make critical placement and bidding decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app. He'll also show you how to view ad reports, so you can determine whether your ads are accomplishing your goals. Finally, Brad will leave you with some tips for writing great ads, choosing effective images, and improving ad performance.

Topics include:
  • Understanding ad types
  • Setting up an advertising account
  • Writing ads
  • Managing bidding and placement
  • Identifying and targeting your primary audience
  • Boosting page posts
  • Managing and editing ads and campaigns
  • Accessing reports
  • Understanding Facebook's ad policies
Subjects:
Social Media Marketing Marketing Social Media Advertising Enterprise Marketing Small Business Marketing Advertising
Software:
Facebook
Author:
Brad Batesole

Welcome

I'm Brad Batesole, and welcome to Facebook Advertising Fundamentals. In this course, we'll take a look at how to create effective advertisements and publish them on Facebook. I'll be walking you through each step and providing you with valuable insights along the way. We'll review the basics of an advertisement, how they work, and how they're organized. From there, we'll review setting advertising objectives, crafting relevant targeting, and deciding on a budget. By watching this course, you'll be taking the time to learn the ins and outs before you get started.

We even go beyond the basics of creating an ad. I'll be showing you how to manage your advertisements, view reports. And refine them based on success metrics. We'll even explore what makes for a good ad and review some tweaks you can make to increase your performance. I'm excited to provide you with a solid foundation to achieve your advertising goals. Let's get started.

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