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Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.
This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
For every good reason you use social media, there are a few reasons not to. However, I need you to find proper balance. Oftentimes, the reasons not to participate seem really valid. Let's take a look at a few of those. When it comes to online content, people are afraid. There have been plenty of documented instances of people losing their jobs over careless post or tweets. Share the wrong thing, disclose information that shouldn't be public. Online actions can often have real world repercussions.
So what are some of the reasons? Well, some people say it takes too long. I would counter that you are not doing it the right way. For me, social media is about two hours of my day, that may seem like a lot to some of you and some days it's even longer. But you see, I've given up on many things like traditional television, instead, using social media to find my news and information, and often my entertainment, and along the way, interacting with others.
Others are concerned that they don't have anything to say. The truth of the matter is we all have valuable information. Just talk about what you know and what you are interested in, talk about what your colleagues are interested in. Some people are afraid they are boring and this can be a genuine concern. We are not all charismatic, and there are plenty of times that I really just feel like keeping my mouth shut. But you're not boring, you have things that make you excited and there are other people out there like you that share a common interest.
Talk about what's important, don't worry about always being on topic, but speak genuinely. Now some of you are concerned that your company won't let you post to social media. Chances are there are some policies that you need to follow, particularly if you are an employee. Additionally, if you're doing work for clients, you're going to want to show good judgment. Sure, you may be posted to start releasing the photos right after the shoot, but I would let the client publishing them first, or maybe you want to share a behind-the-scenes video clip or some photos from the set, it might not be cool things with client.
Make sure you think about it before your post, and in many times ask permission. We are creatives, we get excited with the projects we're working on, we want to share right away. Sometimes you have to bite your tongue, write the post, get the photos, and then file it away in your hard drive until you have permission to release it. If you work for a company, make sure you check on their policy. Oftentimes they will include things like don't repost videos for clients, rather, use the link from the clients posting to YouTube or make sure that all the photos have copyright information on them and proper client credits.
Again, you're often dealing with materials that have copyrights, be sure to respect them. Other people will often just say that social media is a waste of time. It's hard to measure. You don't really see immediate results. Well, it takes time, less than 1% of people will genuinely comment on what you're doing. That's okay. You need to realize that just like advertising, taking the time to talk about what you're interested in, talking about the types of projects you enjoy, and sharing your work, will lead to more people giving you work.
If you don't think this is true, this is what I have to say. Social Media is documented, it absolutely works, and if you're unwilling to give it a try for a solid year, any excuse you can come up with is just this, bull.
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