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We've already dressed that Facebook has moved beyond the college campus. In fact, it's become multigenerational. First parents got involved as a way to stay up with their kids, grandparents, teenagers, kids of all ages. Now technically a Facebook user is supposed to be over the age of 13, but the truth is there's a lot more folks on it, from all ages, and all ethnicities around the world. Let's take a look at some of the shifting demographics, so you the better understand who you could reach as a potential customer or a fan for your work.
The Demographics of Facebook continue to evolve. Currently one out of every nine people on this planet uses Facebook, that's an incredible statistic. I would challenge you to find anything else that one out of nine people do, beyond a basic human need like sleep and eat. More than half of all users are outside of college. So while many perceive Facebook as being simply something for youth, it does have many demographics that extend beyond the college-age range. The fastest-growing Demographic are those over the age of 30, and quickly this group will replace the younger users.
Additionally, many Facebook users are mobile, 60% access Facebook from a mobile device. It's things like this, an iPhone, a Droid, a Tablet where people are using this to get information on the go. You could publish work right from the set, you want to share a behind-the-scenes photo, you want to share something you're working on, your thoughts, you absolutely could do that. In fact, many users are making the mobile version of Facebook their only version. Ten percent of Facebook users only use the mobile device, and this is a growing trend that Facebook is putting a lot of effort into to make the mobile application more useful.
In fact, we'll spend a whole section of this training just talking about how you could publish content from your mobile device. When you take a look at a breakdown by gender, you'll quickly see that women lead on Facebook. It's not a giant lead, but it's still sizable, and it points to the fact that women are more likely to interact and share online then a male user. This is important, especially if you're targeting a female audience. Some of you sell video services that target women, perhaps its photography services for brides, or a particular segment like fashion or design.
These groups maybe more female dominated and knowing that you have a larger chance of hitting this audience means that Facebook is a very savvy platform. When you compare this to other tools you'll see that Facebook clearly has a female influence, although it is fairly balanced nonetheless.
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