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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Out of the box you can do a heck of a lot with a Facebook page. You can write posts and you can pin them, you can highlight them. You can upload photos and videos, but after a while you're going to think, you know, is that all there is? Can't I get more apps here? Didn't Anne-Marie mention something like visitors to your page can only see 12 apps? And how come we only have four? Well, I'm going to talk about adding third party apps in this video. One good way to find a third party app for your own site is to visit other pages.
Like for example, on Facebook.com/Mashable, Mashable.com is one of my all time favorite web sites for social media stuff, they have a ton of interesting apps here; all you need to do is click on one of the apps and go to it, and then often you'll see a little credit line that says where it was created from so that you can install it yourself; like if I go to say, Submit News. Interesting, a nice little form; I'd love to have something like that. Powered by Contact Form; so I would just follow this to install it.
Most of the apps that you find on Facebook are free. However, most of them are for personal pages and not for business pages. But even the ones for business pages are usually free and then there's also this whole ecosystem of ones that you can purchase on a subscription basis or just outright from third party web sites. We're not actually going to be talking about those kinds of apps here. We're going to be talking about the free ones that you can find on Facebook. Here's another page that I like: The Publicity Hound. Facebook.com/PublicityHound run by Joan Stewart who does a fantastic job of helping people publicize their businesses.
She also has some interesting apps right here, like I was looking at this one. This is new, I've never seen it, Pinvolve and if I click it, interesting, shows a bunch of her pins. What I like about this is that it's so easy to install. Watch. If I just click Get Pinvolve Now, there it is. Which page do you want to add it to? And it just steps me through it. So some apps are really nice to use. I can tell you that the whole state of Facebook apps for pages is kind of in flux, because there have been so many changes recently with the page design and then the requirement for secure browsing that a lot of apps that were great, you know, six months ago or a year ago, are broken now, and even if they look like they work when you click them, you get a blank page, so just keep that in mind.
And one of the best places to find apps that actually work is by hanging out at pages like my Social Media Marketing page or by asking around on forms where people are talking about maintaining Facebook pages. Now, there's another way to find Facebook apps. It's kind of a crap shoot but it's by using Facebook's own search engine. If you click here in Search and start typing the keywords of the kind of app that you're looking for, you will likely get a hit. Like say for example, I was looking for a contact form.
I could type in contact and you see here that anything that has the word contact in it, it shows you, for pages and apps; we're interested in the apps. So here are various apps and you could just click right here to go to the app. Sometimes though, even if you click here to go to the app, you'll end up at a blank page or the page has been removed; just letting you know. Don't be surprised if that happens. You could also choose "See more results for this word" and then when you get to the results page choose Apps to filter it to just show me that phrase contained in apps.
It's really a poor excuse, in my opinion, for a search engine. It used to be better, they used to have a way to browse it, they used to have highlighted apps for pages, and maybe they're just moving away from that whole idea, but I just wanted to show you that here's another way to find an app. Now, let's actually do that and I'm going to use the search engine to find one for LinkedIn. Let's say that I'd like to add an app to my page that when people click it, it opens up another page in my Facebook page that shows my LinkedIn profile. So if I typed Linked, you can see there's a few of them, LinkedIn, okay there's LinkedIn here, there's LinkedIn here, there's Linked here.
I'm actually going to jump over to Safari right now because I'm going to install it in my live Social Media Marketing page because I already have a profile in LinkedIn for Anne-Marie Concepcion, and I've already saved the URL so I'll just go ahead and paste it in here and hit return. So my LinkedIn profile. Click here to install and which page do you want to add it to? So if the app is working you're going to see some sort of window that asks you which page do you want to install it in, and they'll show you a list of all the pages that you admin.
So I want to put it right in Social Media Marketing and add my LinkedIn profile, and there it is. Now, I could click this to configure it or I could also configure it in my Apps panel. When you add an app you can go up to your Admin panel. Go to Manage > Edit page and click Apps. You should see it also listed here after you install it. Depending on the kind of app it is, you can edit the settings right here, like here we could change the name. You could say like my profile is, or see Anne-Marie on LinkedIn, and you might even want to change the image for the app to something else.
But I don't want to; I'll just leave it at that one. I'll just leave it. I'll say okay and accept the default name and view the page again. If you find that there's a problem with your app, then you should probably delete it. And to delete it you go right back to that same panel that we just looked at. Click Admin Panel, go to Manage, Edit page, click apps and just click the little X. Are you sure? Yes remove this. So I love how easy it is, uninstall apps as well.
If you're interested in spicing up your page or adding more features make sure and investigate the world of apps for your Facebook page.
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