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Social Media Marketing with Facebook and Twitter

Editing important Page settings


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Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Editing important Page settings

When you first create a page, you're brought to this wizard where it says enter information about your company and so on, and if you remember, I advised you just to skip all that and just keep clicking Next, because you can always come back and fill it in, and that's what we're going to do now. We're going to fill in some important information about our settings for this page and also about the company itself for this section right here. When people click the About link too, it opens up a panel but we don't have anything here. So I'm going to go back and let's take a look at what I'm talking about.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Business Online Marketing Social Media Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Editing important Page settings

When you first create a page, you're brought to this wizard where it says enter information about your company and so on, and if you remember, I advised you just to skip all that and just keep clicking Next, because you can always come back and fill it in, and that's what we're going to do now. We're going to fill in some important information about our settings for this page and also about the company itself for this section right here. When people click the About link too, it opens up a panel but we don't have anything here. So I'm going to go back and let's take a look at what I'm talking about.

It's up here in the Admin Panel. So if it says Show Admin and click it so that you can see this big panel that opens up, go to the Manage dropdown menu and choose Edit Page. And this will be one of your most frequently accessed menu items from now on while you are administering pages. So choose Edit Page and at the very top, it should still say Unpublished because that's what we set earlier, remember, so that nobody can see it yet while we're working on it. Other settings that you want to set here under Manage Permissions.

If for some reason you wanted to restrict a country from being able to see this page, you can type it in here and you can also restrict based on age. So if you are selling something alcohol-related, for example, you'd probably want to choose this. Now in each one of this instances, Facebook puts a little Help file. So if you're wondering what's that about? You can click it, and a nice little pop-up opens up with details on this. So you don't have to go hunting around for a help file, and I really like that. I wish every software program did that. Now this part right here is very important.

Who is allowed to post to your page? Can everybody post to it? Can everybody add photos and videos? If you remember during my tour, I showed you examples of pages where only the page was allowed to post, though people could comment on those posts, and other pages where everybody is allowed to post; the page and anybody else. kind of like writing on somebody's wall. It really depends on the kind of business that you're running and what your goals are for the page. If you're trying to have a lot of back and forth with your customers, then you want them to be able to post.

That's what I do on the Social Media Marketing page, for example. So I would usually turn this on unless there's a good reason to turn it off. Do you want people to be able to upload photos and videos? So like if you say, hey, you know, send us pictures of you wearing our T-shirt, or something like that, they're not going to be able to unless you give them permission. On the other hand, if you think that you're going to have a lot of yahoos uploading questionable images and so on, then you might want to keep that turned off. And now Post Visibility. Do you want to show the box for recent posts by others at the top of the page? They're referring to this, you might not remember it, but it's the box that appears toward the top of a page that summarizes recent posts by others.

The user can click See All to see all the posts in one floating window, along with the comments people have added to it. So that's what they're talking about this. Do you want to show that or not? And I say, yeah, sure, show that. And then, what is the default visibility of posts by others in your Timeline? Are they automatically allowed whenever somebody types automatically appears? Or do you want the ability to moderate that, to approve the posts? And if you want that ability then you can choose Hidden from Page by default.

And I have another video that talks about dealing with spam by showing and hiding posts. And that's what you'd have to do, is you'd have to periodically be checking your page and un-hiding the good posts. Again, it's a judgment call whether or not you have the time to do that and whether it might be necessary for you to definitely have to approve the posts. Now you can choose to keep them allowed, but maybe if, again, if you have a bunch of yahoos visiting your page, you can choose to add a list of terms to block.

So if people keep posting about miracle cures or something like that, you can type in here miracle cures and those items will automatically be spammed. Now, Facebook does do a lot of its own moderation. So sometimes even if you leave this empty, it will automatically hide posts and notify you that in the Admin Panel so you can check them out, and the same thing for the Profanity Blocklist. If anybody uses some mild swear words or some very strong swear words, you can have them set to automatically be hidden. We want to click Save Changes here.

I'm setting it so that People Can Post to the Timeline and we do see the box, Recent post by others, and when people add something it's immediately visible. By the way, this is in case you ever wonder how do you delete a page, here's where it's hiding, here under Manage Permissions. So I'm going to click Save Changes, and we're going to look at one more panel in this video and that is Your Settings; these are turned on by default. Always comment and post on your page as Bliss No. 5, meaning it uses your Bliss No. 5 profile picture. That's the default, and I actually think this is kind of old information because it's referring to like an account tab at a top of any page which doesn't exist anymore; so just leave that turned on.

And then Email notifications; do you want to be notified by email whenever anybody does something to your page, posts, comments, sends you a message? That's turned on by default and it has your email address turned on. You can always edit that later, but it's a good idea to keep it turned on, especially with a new page. So I didn't make any changes here I don't need to save. And then the third panel here is Basic Information, and this is the information that appears when somebody clicks About.

So for example, under About, and I actually have a text document with this and I've already written, I'm just going to copy and paste. I'm copying this and I'm pasting into the About section. So you see I'm putting a little reminder that people can follow us on Twitter at our Twitter address as well. That way when people first come to our Facebook page, they immediately look under the name of the page for like a little marketing message, which is where this appears, the About section, and you could actually add whatever you'd like here.

This is where you edit it though. And then under Description, I'll show where description comes up in a second. I'm going to copy that and paste it here. Your description can be longer than this if you'd like. And you can fill in this other information if you want. You can always resize these to make them larger if you have a very long mission and so on. The names of your products, your phone, e-mail, web site; I'm going to go ahead and put in my web site, there we go and save changes and the information is updated. Now, when we go to View Page and we look down here, there's our little marketing message.

And then when somebody clicks About then they see the marketing message again and the description and any other kind of information that we might have added. And you know what? Now that we have our About filled in, and cover image uploaded, and our profile picture uploaded, I think it's ready to show the world. So I'm going to go ahead and publish this page. I'll just click publish this page right here and that was it. Let's go back to Bliss No. 5 and hide the Admin Panel and we're good.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
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