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Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.
This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
When it comes to social media, there is a heck of a lot of noise. People are going to offer up opinions, myself included. Now you see when you talk to a social media expert, they're going to tell you all sorts of tricks and techniques that you should be doing. Follow a bunch of people, they'll follow you back, make sure you post comments. Here's the deal, it's really pretty genuine. I have been involved with social media for a long time, because I've been involved with media for a long time. I've been writing blogs since 1994, posting audio and video online, coming up on almost 20 years now.
This is just part of my professional life and it has been from the beginning. So I think I'm a digital content expert, as opposed to a social media expert. You see, there's no shortage of opinions when you go searching. I would tell you to not worry about the social media experts. Rather, what you're going to want to do is just be genuine and share your best content, share your opinions, share the resources and the references you come across. Now this has been around for a long time, we've had the printed word.
I've been a magazine publisher, I've written books. This is old media, taking the time to print it and create a lasting record that was then shipped and distributed around the world or around the neighborhood. We've also had mediums like broadcasting, digital signage, these are expensive and hard to get into, the desire to publish and push our messages around the world. Of course, we had a revolution, things like blogging and podcasting and applications have now allowed everyday people to share their content, and this is what's cool! We're on a new age, podcasting and e-books are soaring.
The opportunity to publish and create is huge and in the meantime use social media to connect and engage with those audiences. You see, it's still all about content. Sometimes you're going to want to take the time to do a traditional piece of content, maybe a book, a longer article, a blog post, things those are a little bit more involved than your typical social media post or tweet. However, social media is going to be the tool you use to comment and engage others, as well as to lead to new opportunities and in a sense,a publication service that helps spread your word around the world.
So again, it's all about content. Social media is just traditional media with the ability to interact. I don't think it's about getting a bunch of likes or a bunch of followers, rather, it's about taking the network you have, growing it slowly and getting out the information you need.
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