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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
One more area on your Facebook page that you have some control over is what's called the Apps Bar and that is this line right here to the right of your About section. Now depending on the kind of page that you created, you know, was it a band, was it a retail store, was it a company, organization, you might have slightly different apps here that Facebook populates by default. I'm not quite sure those change on a day -to-day basis, but I can tell you that everybody will have a Photos app and the Photos app can't be renamed and will always show the most recently updated photo.
So if you don't like what it shows here, you have to upload a new photo and then this will change. You don't have any control over what it shows, you can't make like a cover image that's permanent or anything like that. The other default app that everybody gets is Likes and that just shows how many people clicked Like on your page. It shows that number and this one cannot be renamed either. Most pages also get a Notes app that lets you write longer posts that you can format somewhat, and I have a video talking about using the Notes app, and that might be it.
Now for this kind of page, we actually have four apps and we're not seeing all four because these three has been set to be favorites. The fourth one is hiding. So if you are on a page and not all their apps are visible, you'll see this down-pointing arrow. If there's no arrow then what you see are all of the special apps for that page. There can be up to four shown here. There is an unlimited number of apps that you can install, not just use the few free ones that Facebook installs by default, but there are many third-party apps for having people sign up to newsletters, for custom pages that you can pull in from your web site, for showing videos, all sorts of things.
And I have another video in the next chapter that talks about creating your own app and also installing and configuring third-party apps. If we click here you'll see that there are some spots available, and if I click on one of these plus symbols it says, well, you're still not showing one of these two apps that are part of this page, Events or Videos, and I could add that to Favorites. So if I wanted to add Events I could click that and you can see that now I have four apps, and if I said, I want to show that Videos one as well then it shows down here, because there's a limit of four that you can show here.
When somebody visits your page and they see these four, they can click this downward pointing arrow and they can see up to 12 of your apps and then click on their links to open up that app in your page. So you might have 20 apps installed, but people are only going to see 12 of them. Now if you hover over one of these pencil icons and click, you'll see that in the first row, you can choose to swap position. So you do have some control over the order of the apps outside of the Photos app.
Remember that's always going to be first, but these three you can change their order. So let's say that I want to swap position with the Events because I want Events to be first. Or say that I want to add Videos to the favorites. So I'll come over here and I'll say swap position with Likes because I really don't want people see how many people like this page. Now you manage these settings for a lot of these apps in your Admin Panel. If you go to the Admin Panel then down to Manage > Edit Page, you'll see an option for Apps.
You click that and this will show you all of your installed apps, and if there are any settings that you can access or change, you'll see an Edit Settings link. So you can change some of the settings for the default apps; really it's whether or not they're visible, and then also you can create a link to that tab and I'll be talking about that in the video where I talk about custom apps. But I want to show you what, if you have installed additional apps, I switched over to InDesign Secrets Facebook page, that I admin and I've already drilled into their Apps section.
You can see here's the third-party app that I installed and under Edit Settings, I can change the name of it. So whatever it used to be, we now call Our Twitter Feed, you can even change the image here as well. So I'm telling you all this now even though we're still sort of in the basics of setting up our page, because I know that lots of people see pages like this guy's and like, they say, how did he do that? Well, Photos is the default Photos app and he just makes sure that this image is always uploaded last. If he uploads other images, he takes an extra step and re-uploads this one.
And then these three apps are all custom apps. So when you have a custom app, you have control over the name of the app and the artwork, like we just saw on that Tweets app in InDesign Secrets. So the admin for this page hid the default apps that he doesn't have much control over down here and he made sure that his favorites all had editable images. Let's go back to ours and we'll click View Page and hide the Admin Panel. So, it's not quite as exciting, but I think I'd like to move Events back out of here.
Now if you're hovering over these and you see that there's no pencil icon, it's because you have to actually expose the entire area by clicking on that downward pointing triangle and now you can actually edit their position and which ones are Favorites or not. So here I'm going to say remove From Favorites. I don't want that one up there. Then I close it and sometimes it doesn't refresh; I need to refresh the page. So get rid of Events and there I put Notes in its place. As I say, you can have up to four at any one time. Apps are great little add-ons for your Facebook page, and I love how easy it is to have some control over which ones show up by default.
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