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Customizing the apps bar

From: Social Media Marketing with Facebook and Twitter

Video: Customizing the apps bar

One more area on your Facebook page that you have some control over is what's called the Apps Bar and that is this line right here to the right of your About section. Now depending on the kind of page that you created, you know, was it a band, was it a retail store, was it a company, organization, you might have slightly different apps here that Facebook populates by default. I'm not quite sure those change on a day -to-day basis, but I can tell you that everybody will have a Photos app and the Photos app can't be renamed and will always show the most recently updated photo.

Customizing the apps bar

One more area on your Facebook page that you have some control over is what's called the Apps Bar and that is this line right here to the right of your About section. Now depending on the kind of page that you created, you know, was it a band, was it a retail store, was it a company, organization, you might have slightly different apps here that Facebook populates by default. I'm not quite sure those change on a day -to-day basis, but I can tell you that everybody will have a Photos app and the Photos app can't be renamed and will always show the most recently updated photo.

So if you don't like what it shows here, you have to upload a new photo and then this will change. You don't have any control over what it shows, you can't make like a cover image that's permanent or anything like that. The other default app that everybody gets is Likes and that just shows how many people clicked Like on your page. It shows that number and this one cannot be renamed either. Most pages also get a Notes app that lets you write longer posts that you can format somewhat, and I have a video talking about using the Notes app, and that might be it.

Now for this kind of page, we actually have four apps and we're not seeing all four because these three has been set to be favorites. The fourth one is hiding. So if you are on a page and not all their apps are visible, you'll see this down-pointing arrow. If there's no arrow then what you see are all of the special apps for that page. There can be up to four shown here. There is an unlimited number of apps that you can install, not just use the few free ones that Facebook installs by default, but there are many third-party apps for having people sign up to newsletters, for custom pages that you can pull in from your web site, for showing videos, all sorts of things.

And I have another video in the next chapter that talks about creating your own app and also installing and configuring third-party apps. If we click here you'll see that there are some spots available, and if I click on one of these plus symbols it says, well, you're still not showing one of these two apps that are part of this page, Events or Videos, and I could add that to Favorites. So if I wanted to add Events I could click that and you can see that now I have four apps, and if I said, I want to show that Videos one as well then it shows down here, because there's a limit of four that you can show here.

When somebody visits your page and they see these four, they can click this downward pointing arrow and they can see up to 12 of your apps and then click on their links to open up that app in your page. So you might have 20 apps installed, but people are only going to see 12 of them. Now if you hover over one of these pencil icons and click, you'll see that in the first row, you can choose to swap position. So you do have some control over the order of the apps outside of the Photos app.

Remember that's always going to be first, but these three you can change their order. So let's say that I want to swap position with the Events because I want Events to be first. Or say that I want to add Videos to the favorites. So I'll come over here and I'll say swap position with Likes because I really don't want people see how many people like this page. Now you manage these settings for a lot of these apps in your Admin Panel. If you go to the Admin Panel then down to Manage > Edit Page, you'll see an option for Apps.

You click that and this will show you all of your installed apps, and if there are any settings that you can access or change, you'll see an Edit Settings link. So you can change some of the settings for the default apps; really it's whether or not they're visible, and then also you can create a link to that tab and I'll be talking about that in the video where I talk about custom apps. But I want to show you what, if you have installed additional apps, I switched over to InDesign Secrets Facebook page, that I admin and I've already drilled into their Apps section.

You can see here's the third-party app that I installed and under Edit Settings, I can change the name of it. So whatever it used to be, we now call Our Twitter Feed, you can even change the image here as well. So I'm telling you all this now even though we're still sort of in the basics of setting up our page, because I know that lots of people see pages like this guy's and like, they say, how did he do that? Well, Photos is the default Photos app and he just makes sure that this image is always uploaded last. If he uploads other images, he takes an extra step and re-uploads this one.

And then these three apps are all custom apps. So when you have a custom app, you have control over the name of the app and the artwork, like we just saw on that Tweets app in InDesign Secrets. So the admin for this page hid the default apps that he doesn't have much control over down here and he made sure that his favorites all had editable images. Let's go back to ours and we'll click View Page and hide the Admin Panel. So, it's not quite as exciting, but I think I'd like to move Events back out of here.

Now if you're hovering over these and you see that there's no pencil icon, it's because you have to actually expose the entire area by clicking on that downward pointing triangle and now you can actually edit their position and which ones are Favorites or not. So here I'm going to say remove From Favorites. I don't want that one up there. Then I close it and sometimes it doesn't refresh; I need to refresh the page. So get rid of Events and there I put Notes in its place. As I say, you can have up to four at any one time. Apps are great little add-ons for your Facebook page, and I love how easy it is to have some control over which ones show up by default.

Show transcript

This video is part of

Image for Social Media Marketing with Facebook and Twitter
 
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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