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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
I think one of the hardest things to do about creating a Facebook page is finding the page that lets you create them, and now you might have seen in my previous video that if you go to a page that you like you'll see a little link on the upper right that says Created Page. So that's one way to go there, but I prefer to just Bookmark this URL [00:0019.98] which has remained the same in all the years that I've been using Facebook, facebook.com/pages/create.php So you can bookmark that one and then anytime you want to create a page you can go there, and there is really no limit to the number of pages that you can create.
You don't have to go live with them; you can always hide them, that's called unpublishing. You can create multiple pages for yourself. You can create pages for clients; that could be your business, creating Facebook pages. You just make those people, your clients, administrators of the pages that you just create. So it's pretty easy to do. It doesn't cost anything which is good. I like that. So we're here at the Create a Page screen and we need to know a kind of page we want to create; I mean, what kind of business is it? Is it for a person? Is it like for a celebrity? Is it a retail operation? Is it just a business services? Is it a band and so on.
And you could always change these later on. Don't think that you are tied into this once you make a decision. But let's take a quick look at what some of these are. So if we say local business or place, this means that if you have like a retail shop that you want people to be able to find, perhaps to check in, to list your hours, your phone number and so on. You don't have to publish all this information but there are special fields that are only available for retail places that aren't available for let's say like a completely online business.
So for example, if I were a library and wanted to make a page for my library. I'm the marketing person, I would choose local business, so that I could list my hours and so on. Lots of different things that you can choose from here. A company, organization or institution; this is probably the most flexible out of all these categories. I mean a library could be an institution, right? You can choose any of these. The main difference is that you're not going to be able to list your hours. This is definitely a larger kind of organization than a single retail outlet.
The brand or product, so if your specific model of a camera or a specific brand of cookware you might want to make a page just for your fans here, you would choose one of these. So if you put that in here then you would just type in the name or the brand or product. Now this one you might think, oh this is just for famous people, but actually, no. You can make a page just for yourself and say that you're a public figure. And that way you'd have a page for yourself as well as your regular Facebook profile, which could come in handy. So there are a bunch of different professions here and you have to choose one of these.
This one is interesting; choose a category under Entertainment, and again, here we go library again, libraries are entertaining. Seriously though, you might be a tour, you're creating a page just for a band's tour dates. It could be a school sports team, all sorts of different things here. And then a cause or community, and you just type in whatever the cause is or whatever community organization it is. Now, notice that the one thing in common with all these six different types of pages, was that you have to agree to the Facebook Pages and terms.
So if I Click Facebook Pages and Terms, the most important thing to know is that you have to be an authorized representative of the entity, put it that way, in order to create the page. So like you can't just create a page for the President, you have to be the President to create the page. You can't create a page for some business that you're big fan of. You have to be an authorized representative of that business. Now there are types of pages where you can, as it says here under B, you can create a page to express support for or interest in a brand.
So you could be a fan of something but you can't purport to be the authorized representative of that entity. Anything that you post to a page is completely public. People don't even have to have a Facebook account in order to see what's on a page's Timeline, and this information is indexed by the search engines, like Google. So there's no way to restrict some of the posts on your page to just the people who say that they like you or just your own friends; it is completely public like publishing any web site, and you have to be aware of that.
That's what you're saying that you agree to. Other terms in a general section are mainly about protecting copyrights and trademarks. Under Page Management, you have to know that your page name can't consist of a generic term. So it can't just say "Beer." It has to be something specific and if you try to give yourself a page name that is too generic a little wizard that will say, "Sorry, that's too generic." But this is what it's referring to, it can't include character symbols, you can't include superfluous descriptions, and so on.
But I suggest that you read this carefully, because this is a legal document that you're agreeing to when you create a page, and there are some important points to keep in mind that you're agreeing to when you read this, so that you're caught unaware when you run into a road block when you're administrating your page. But I'm going to come back here to Create a Page, so when you create the page, don't just Click "Oh I agree" and not even pay any attention to it. You definitely should open it up and maybe print it out or save it as a PDF or something. So let's create a page for Anne Smithson's Chocolate Company.
So this would be a category here under Food and Beverage and we'll call this, our company name is "Bliss#5" and she agrees to the Facebook pages and terms. Let's click Get Started. It wants to know a lot of information and what we're going to do here is skip past everything; we're just going to accept the Defaults for everything. We're not going to fill in any information yet, because we can actually do that at our convenience later. So right now all what we're doing is claiming our page name and creating the page. So click Skip under Profile Picture.
Click Skip under About. We'll fill all this information in other videos in this chapter. The one thing that we're going to do in this video though is choose a Facebook web address. So this is important, you want to choose a very easy remember address. Now if you click Skip because you just can't decide on what name you want, you can always choose one later, but it is important to come up with some sort of good name as soon as possible because this is how you're going to be letting people know about the existence of your page, by this URL here.
So let's see if we can get away with just our name, I'll click Set Address. That worked perfectly well. It brings us to the Admin Panel with a wizard that tells us that we should Like our own page, which I'll go ahead and do. We can invite our friends. I'm going to click Next, Next. We're going to Skip Post on to your Wall and the page is now live. What I recommend that you do as a final step in this video is unpublish it, because right now it's public and people can come here and they won't see any pictures, they won't see any posts; just give yourself a breather.
I'm not sure why Facebook automatically makes these public as soon as you click that last button, but we're going to unpublish it, which is hiding from everybody. Go to the Manage Menu at the top, choose Edit Page and the Panel that it brings you to is called Manage Permissions, the Checkbox is right here on top, Unpublish the page, so that only admins can see this. Check that and don't forget to choose Save Changes. That's all. When you go back to view page, you'll see a little banner that appears at the bottom reminding you this page has not been published.
So now we can take our time filling in all this information, adding a few posts, adding some pictures, adding apps and so on, and then we can publish it when we're ready.
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