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By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.
This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.
Another thing I like about social media is using technology to empower face to face meetings, and that's what events can be. Facebook has a system called Events to allow users to create activities where they want to meet up. This is a great way for you to start to have things like client lunches or an open house at your company, maybe it's a gallery screening of your work, or you're showing at a local film festival. By creating events you can make sure that your clients and your professional connections know what you're doing, and this is an excellent way to add to your invitation list.
With an event it's pretty easy. You'll simply see Events listed in the left-hand side of your homepage, click on the icon to create an event, and this allows you to then go ahead and jump right to the Event page. Enter any details and add people that you want to invite. You can also run an advertising campaign where you pay money to promote the event to people who are not your friends or your followers. Let's take a look at that. To add an event, I just click Events, and I see other events that I've been invited to.
I can create an event, and this allows me to go ahead and start to name it. I could add some additional info. I could choose a venue and notice they often pop up, I could choose to set a date, and even a specific time, and then I could choose if this is a private event, an Invite Only event, or Public.
When you create this event now you can also choose to allow other people to invite other friends to the event, here it is, its Invite. Only event only people I invite can see it and notice I could just click Invite Friends to bring this up. This allows me to check through who is invited, and I could search by name, or I could use any of the lists I've created to isolate it. So you can now start to add posts, put photos or content up, customize the page with some artwork and even add other folks in.
As it goes through you could build a report or export the list. Events are a great way to allow for interaction. I don't recommend you create an event for a simple client lunch, but if you want to put together something like an open house a gallery showing or screening this is an excellent way to get people to your work. You can also choose to treat the privacy settings so it's totally public and then you could be promoted, or you can go ahead and allow friends to invite their friends, which is one of the best ways to pick up new customers or new fans.
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