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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
We have a beautiful cover image; we have a very nice profile picture, but what if I want to make something even more striking? If I really don't care about changing my cover picture that often, I might want to create what's called a combined or integrated cover image with my profile picture. I showed you an example of that in previous videos. Here it is; it is at 1st Internet Media Facebook page where the cover image and the profile picture are all in the same image.
So you can see the green line going through right here. We want to create that. So how do you create that? You really need a template to help out, and lucky you, I have some free downloads that you can download right from the Exercise Files here with some templates that I created for you. So let's take a look. I have Photoshop layered templates and then also a flattened PNG version in case you don't have Photoshop or anything that can take layered images that you can download. So I'm showing you one of the layered templates.
This is a template that I use to help me when I'm creating pages for myself or for my clients, reminding me that the cover image is 851 pixels across by 315 from top to bottom and that is exactly how large this green area is as well. The profile pictures are 125x125 pixels and that is exactly this blue area. Now Facebook will always add this border going around it, surrounded by gray with a little bit of white space and then a gray overlay here.
I'm just using my Social Media Marketing page as a placeholder to give me an idea of what my page title might look like here. On the right, just about everything is locked in their layers, except for where you're supposed to paste your cover image and your profile picture. So the green cover image is right here, then you paste right above it on your cover image. So on this one, only the transparent pixels are locked so you can go ahead and edit this green area.
Same thing for the profile pict here. The profile pict is blue just like these layers are colored blue. See how careful I was. This is locked in so that you can reuse it over and over again, but this layer is editable in the non-transparent pixels. So you can replace this blue with something else. If you want, you can hide the arrows and measures just by toggling the visibility here in the Layers panel and you can also hide and show the placeholders, the rulers and the Social Media Marketing part down there.
The idea of being that you take your cover image that you're thinking about, like here is the melting chocolate one that's so huge. I'm just going to select it all, copy it, come over to the page Timeline cover, let me reduce it a bit because this is a big image and I want to do my cover image. So I'm going to click where it says my cover image and I'll paste and that's huge. So I'm going to select it and press Command+T or Ctrl+T, which lets me scale it by dragging on the handles so you can see there's our chocolate image, it's very large, and I can see exactly where it's going to go.
I'll just press Return or Enter, and then I would do the same thing with my logo and put it here and I can hide these. I'm going to hide the measures so I don't see that and then I can just use my marquee by holding down the Command or Ctrl and clicking on the thumbnail, it makes the selection of just the cover image. I could copy and paste that into a new image and that's my new cover and then I can do the same thing by Command+clicking or Ctrl+clicking profile pict right here and I could copy and paste that.
So it's a way for you to visualize what's it's going to look like before you actually upload it and play around with it. So I'm going to include that, and let me revert this. Then I have one for the integrated or combined and that is this Page_Timeline_Cover-Integrated.psd. So it still uses some of the same settings but what is different here is that it has been enlarged; it is wider than an 851. If you look down here, it's 1225 pixels wide and that's because I've enlarged it so that when you paste in a full image, the part that falls right here in your profile picture will be 180x180 because that's what you need to upload, remember? And then you can scale it back down if you want to upload your cover image.
So I still have that chocolate image in my clipboard. I'm just going to zoom out a bit. I'm going to select where it says big picture replace. So this is the layer that you do all your editing on and I'll paste and it's still really large. You see how it posts through right here too. So I'll select it with Command+T or Ctrl+T and start Shift+dragging. I probably should have chosen a smaller image. So say like that. See how it's all one picture.
I'll hit return and now what I want to do is I want to put something right here. So I already have my pink logo. I'm going to select this guy and copy it. I'm just pressing Command+C or Ctrl+C to copy, go back here, and paste, I'm just going to bring it right there, like that, and zoom in a bit. Maybe I'll make it a little bigger like that, and hit Return or Enter.
Now the question is how do you extract the profile picture from this beautiful work of art? Well, you can simply select it with the Marquee Tool in Photoshop right here and drag around it, or to be exact, you can hold down the Command or Ctrl key and click on the thumbnail of the profile pict. So you see either one of these will work, and now, we have that selected. The thing is that it will only actually select and copy to the clipboard the pixels on the layer that's currently highlighted. If you wanted to copy exactly what you see right now, which is what we want to do; we want to copy this and paste it into its own standalone file, then go to the Edit menu and choose Copy Merged, not just Copy.
So that means copy as though I had merged all the layers. Now, I'm going to press Command+N and Ctrl+N to create a new Photoshop document, and because it's reading what's in my clipboard, it's saying this is 181 pixels. Now I know it's supposed to be 180 pixels, but because of rounding errors it's going to be 181. So we can just live with that. We're going call this our no5-profile. Click OK and I'll paste it in here. If I wanted to be exact I could come right here under image size and change this to points and say this should be 180.
That way, I can use Photoshop's re-sampling for sharpening. That's perfect and then I'll just save this out as a PNG or a JPEG; they prefer JPEG. So I'd say this is a JPEG and upload it and we do the same thing for the cover image. Come back here, let's deselect with Command+D and Ctrl+D. Find where it says YOUR COVER IMAGE and Command+click or Ctrl+click. Now we don't actually want to get Copy Merged here. We don't want to see the no5 and so on. So what I'd do would be to hide everything else except for the cover image layer.
So I'm going to hold down the Option or Alt key and click right here; that's what we want to get, and then I'll copy this to the clipboard, create a new document. You see now it's reading it's 1225x454 because we had to make this large to get that 180 pixel profile. But it's certainly fine to upload an image that's larger than 851x315, or we could reduce it ourselves in Photoshop like I just did with the profile image. I'm just going to say OK and paste into here image size, change to points and we want this to be 851 and it's saying by 315.4; there's that rounding error.
That's perfectly fine and then we'd say this is JPEG and upload that and we end up with that beautiful integrated cover and profile picture for our Facebook page. Now I just wanted to show you how this is done and to give you a tool to do it with, I'm not actually going to use this for the Bliss No. 5 page. I'm going to go back to the one with the Bliss logo and this chocolate stuff in the background. But now that you know how to do it, I would love to see what you do with this tool. Make sure and send me a link by email or just go to the Social Media Marketing Facebook page.
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