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Consumption of video online

From: Social Media for Photo and Video Pros

Video: Consumption of video online

We've talked about in a general sense, but let's dig into specifics for video. If you create video for a living, online is the new normal. In the past we were all worried about televisions and getting our content there. And TVs still matter, except Blu-ray players, Apple TV, Netflix, all of these devices now are having the connection to the net to pull down live streams. The chance of somebody watching your video on YouTube on a television is far greater than getting that Cable TV deal.

Consumption of video online

We've talked about in a general sense, but let's dig into specifics for video. If you create video for a living, online is the new normal. In the past we were all worried about televisions and getting our content there. And TVs still matter, except Blu-ray players, Apple TV, Netflix, all of these devices now are having the connection to the net to pull down live streams. The chance of somebody watching your video on YouTube on a television is far greater than getting that Cable TV deal.

And if you do it right you can get broad distribution. We're seeing everyone, from small individuals to major TV networks utilizing Internet TV as a way to get the content out there. The tablet is the dominant medium. This is where people are watching. The personal sized screen, whether it's traveling on an airplane or even sitting on the couch, more and more people are using the tablet as their primary way that they watch entertainment. 112 million people watched video online this week.

That's a lot of people and if you want those people to find your stuff, you have to get your content out there. So if we break this down, we see that this is a huge growth. In six years time we gained more than 30% of the market. Online video watching is the new norm. This is where your stuff needs to be. If you're not creating a YouTube channel, setting up of a Vimeo account, running a pod-cast, or perhaps selling digital downloads, you are missing out.

Your work needs to be available. When people want it and where they want it. Stop making it hard. A common phrase is WAYMISH, Why Are You Making It So Hard to give you my money? If you think about it, you just want to stuff to be where people can find it and where they can easily make a purchase or get in touch with you to hire you. YouTube watching in particular is an impressive trend. What we're seeing is steady growth from month to month as more and more people are accessing.

These numbers continue to be sizable, both for the monthly views and the weekly views. And one of the things that I find most telling is the number of people who would choose their iPhone or their Droid phone over their television. Consistently, nearly 60% of all folks would give up television before their smartphone. This means that video is changing. You have to design it for the small screen: short segments, easy to consume content, easy to find, easy to digest.

Mobile video is where it's all going. Think about it!

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Social Media for Photo and Video Pros

23 video lessons · 5648 viewers

Richard Harrington
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