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Now when I say create a page, it's not that simple, there is actually several types of pages to choose from, and it's really based upon what your business is if you're an individual artist, a small company, or a global brand with multiple locations. The ability here is that you want to choose the right page type so you get the right features inside of Facebook. To create a page just visit any page that you already follow. You'll see a list of pages on your homepage, or you can go ahead and search and choose one.
In the upper right corner you'll see a button that says Create Page. An easy shortcut for this is to just go to facebook.com/pages/create. In this case you have six choices to make. If you're a Local Business you can go ahead and advertise this way, and this is useful if you're trying to use geography as a reason to be selected. For those of you with a local photo studio or a video shooting studio, this might be helpful to attract local clients, particularly if you have sessions or the ability for people to book in your location.
Being a Local Business makes it easy to advertise and take advantage of geographical services like searches and maps. You also could be a Company or Organization or an Institution, and this is helpful if you have multiple locations, or you're not as geographic specific. If you're an individual Brand or Product you could choose this. Maybe you're a photographer with a special series of prints that you sell, this is a chance for you to feature just that product and give it its own Facebook page. So if you sale custom artwork or you have a specific brand or a series, maybe your documentary project, you could create an individual page just for that product.
As an Artist or an individual you can create a page and then of course things like TV shows and movies or Causes or Community activities can be chosen. For most of you you're going to choose between Local Business, Company, or Artist. If you have an individual product, you might do Brand or Product. Let's open these up real quick. For the Local Business you see that it wants you to enter in and Choose a category for your business, most of you that will be Professional Services.
You then enter the Address and all of that information and agree to Facebook's terms. For the Company or Organization, you don't have to enter a specific address. Same sort of categories, it's just generally not as isolated. For the Product/Service, you choose, but again this is likely only if you're selling an individual project or a subset of your work.
A lot of you as individual photographers or as documentary storytellers, you might want to choose Artist, and this gives you the ability to choose. Unfortunately, photographer or video are not a choice but you can find something in here that closely matches, and you don't really have to worry about these, this doesn't appear to close to people. But enter a name and agree to the terms. When you click Get Started, it will prompt to you to fill in the rest of the information.
You then go through pretty straight information, you can go ahead and upload a photo and then add descriptive information about your product or service, or you as an individual. This whole process is really straightforward, not much more difficult than setting up your initial Facebook account. The key benefit here, though, is that you get statistics as well as powerful advertising tools that you can purchase. Additionally, you need to realize that using a Facebook account for business purposes is technically against the terms of service.
You have limits on one of these normal accounts as to how many friends you could have, and if you are using it for pure commercial purposes, they can actually shutdown your account. So, make sure you take advantage of pages, which give you much better control. You could set an administrator, you've got great controls for access by other people, and you could get useful insights into how your content is being consumed and what your fans or customers are thinking.
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