Facebook for Photo and Video Pros

Choosing a page type


From:

Facebook for Photo and Video Pros

with Richard Harrington

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Video: Choosing a page type

Now when I say create a page, it's not that simple, there is actually several types of pages to choose from, and it's really based upon what your business is if you're an individual artist, a small company, or a global brand with multiple locations. The ability here is that you want to choose the right page type so you get the right features inside of Facebook. To create a page just visit any page that you already follow. You'll see a list of pages on your homepage, or you can go ahead and search and choose one.
Expand all | Collapse all
  1. 1m 12s
    1. Welcome
      40s
    2. Using the exercise files
      32s
  2. 7m 45s
    1. Transitioning from personal to business
      3m 12s
    2. Examining shifting demographics
      2m 38s
    3. User engagement on Facebook
      1m 55s
  3. 30m 13s
    1. Finding connections
      3m 38s
    2. Attracting new conversations
      4m 3s
    3. How many Facebook accounts do you need?
      4m 21s
    4. Using lists to split your content
      8m 49s
    5. Creating events
      2m 50s
    6. How often to post
      1m 37s
    7. When to post on Facebook
      1m 11s
    8. Enhancing your page
      3m 44s
  4. 13m 48s
    1. Why set up a company page?
      2m 48s
    2. Choosing a page type
      4m 32s
    3. Using Insights to understand your social media reach
      3m 20s
    4. Attracting fans to your page
      3m 8s
  5. 47m 22s
    1. Why post work samples?
      6m 56s
    2. Prepping photos
      4m 3s
    3. Posting photos
      3m 7s
    4. Creating albums
      5m 54s
    5. Prepping video
      3m 35s
    6. Posting video
      2m 58s
    7. Creating notes for complex posts
      3m 40s
    8. Using third-party hosts
      3m 37s
    9. Using a third-party host: 500px
      1m 41s
    10. Using a third-party host: Piqsure
      3m 7s
    11. Using a third-party host: Screenr
      3m 44s
    12. Do you have the rights to post the content?
      1m 8s
    13. Considering the terms of service
      3m 52s
  6. 10m 27s
    1. Creating a group
      1m 59s
    2. Adding members
      1m 1s
    3. Controlling privacy
      1m 37s
    4. Posting content to a project
      1m 36s
    5. Exploring the role of discussion threads
      2m 50s
    6. Messaging clients and the team
      1m 24s
  7. 15m 0s
    1. Posting content to advertise
      8m 0s
    2. Targeting a prospective audience
      3m 23s
    3. Setting an ad budget
      3m 37s
  8. 16m 39s
    1. Why go mobile?
      54s
    2. Monitoring messages
      3m 37s
    3. Posting photos on the go
      5m 47s
    4. Posting video on the go
      6m 21s
  9. 47s
    1. Goodbye
      47s

please wait ...
Watch the Online Video Course Facebook for Photo and Video Pros
2h 23m Beginner Feb 05, 2013

Viewers: in countries Watching now:

By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.

This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.

Topics include:
  • Finding friends
  • Using lists to split content
  • Enhancing your Facebook page
  • Attracting fans
  • Posting photos and videos
  • Using a third party to host content
  • Creating a group
  • Advertising your services
  • Posting photos and videos on the go
Subjects:
Business Photography
Software:
Facebook
Author:
Richard Harrington

Choosing a page type

Now when I say create a page, it's not that simple, there is actually several types of pages to choose from, and it's really based upon what your business is if you're an individual artist, a small company, or a global brand with multiple locations. The ability here is that you want to choose the right page type so you get the right features inside of Facebook. To create a page just visit any page that you already follow. You'll see a list of pages on your homepage, or you can go ahead and search and choose one.

In the upper right corner you'll see a button that says Create Page. An easy shortcut for this is to just go to facebook.com/pages/create. In this case you have six choices to make. If you're a Local Business you can go ahead and advertise this way, and this is useful if you're trying to use geography as a reason to be selected. For those of you with a local photo studio or a video shooting studio, this might be helpful to attract local clients, particularly if you have sessions or the ability for people to book in your location.

Being a Local Business makes it easy to advertise and take advantage of geographical services like searches and maps. You also could be a Company or Organization or an Institution, and this is helpful if you have multiple locations, or you're not as geographic specific. If you're an individual Brand or Product you could choose this. Maybe you're a photographer with a special series of prints that you sell, this is a chance for you to feature just that product and give it its own Facebook page. So if you sale custom artwork or you have a specific brand or a series, maybe your documentary project, you could create an individual page just for that product.

As an Artist or an individual you can create a page and then of course things like TV shows and movies or Causes or Community activities can be chosen. For most of you you're going to choose between Local Business, Company, or Artist. If you have an individual product, you might do Brand or Product. Let's open these up real quick. For the Local Business you see that it wants you to enter in and Choose a category for your business, most of you that will be Professional Services.

You then enter the Address and all of that information and agree to Facebook's terms. For the Company or Organization, you don't have to enter a specific address. Same sort of categories, it's just generally not as isolated. For the Product/Service, you choose, but again this is likely only if you're selling an individual project or a subset of your work.

A lot of you as individual photographers or as documentary storytellers, you might want to choose Artist, and this gives you the ability to choose. Unfortunately, photographer or video are not a choice but you can find something in here that closely matches, and you don't really have to worry about these, this doesn't appear to close to people. But enter a name and agree to the terms. When you click Get Started, it will prompt to you to fill in the rest of the information.

You then go through pretty straight information, you can go ahead and upload a photo and then add descriptive information about your product or service, or you as an individual. This whole process is really straightforward, not much more difficult than setting up your initial Facebook account. The key benefit here, though, is that you get statistics as well as powerful advertising tools that you can purchase. Additionally, you need to realize that using a Facebook account for business purposes is technically against the terms of service.

You have limits on one of these normal accounts as to how many friends you could have, and if you are using it for pure commercial purposes, they can actually shutdown your account. So, make sure you take advantage of pages, which give you much better control. You could set an administrator, you've got great controls for access by other people, and you could get useful insights into how your content is being consumed and what your fans or customers are thinking.

There are currently no FAQs about Facebook for Photo and Video Pros.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now Already a member? Log in

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Facebook for Photo and Video Pros.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.