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Social Media Marketing with Facebook and Twitter
Illustration by Richard Downs

Building an audience for your Page


From:

Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Building an audience for your Page

I sincerely believe that the best way to build an audience for your Facebook page is through your normal marketing means; through your HTML, newsletter, through your banner ads, through your products, their packaging; they should have your Facebook URL on there. Even at the hotel this morning where I'm staying, where I'm recording these videos, on every table at breakfast there was a little placard that said, Hey visit us on Facebook, here is our Facebook URL. But Facebook itself has a way for you to promote your Facebook page to any friends that you have personally on Facebook and also to your email contacts.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Social Media Marketing Marketing Content Marketing Small Business Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Building an audience for your Page

I sincerely believe that the best way to build an audience for your Facebook page is through your normal marketing means; through your HTML, newsletter, through your banner ads, through your products, their packaging; they should have your Facebook URL on there. Even at the hotel this morning where I'm staying, where I'm recording these videos, on every table at breakfast there was a little placard that said, Hey visit us on Facebook, here is our Facebook URL. But Facebook itself has a way for you to promote your Facebook page to any friends that you have personally on Facebook and also to your email contacts.

So let's take a look at that. The first thing is to make sure that you're using Facebook as yourself, not as your page, which is something I covered in a previous video. You should have your personal profile picked up here in the blue bar. Then go to your page and click the Admin Panel and that you see the middle one is Build Audience. Now your menu may not look exactly like this because I've noticed in my years of managing Facebook pages that this Build Audience thing is constantly in flux. But right now, they seem to be pretty stable and let's take a look at each one of these.

So Invite Email Contacts. If you have an email account on one or more of these, what you can do is just click right here and choose Find Friends, and it's going to ask you to log in to your Gmail Account and then click Export. In other words, it's going to ask you to Export a tab-delimited CSV file of all of your friends. And it has pretty good instructions. What I've noticed though is that it uses an old version of Gmail for its screenshots.

So I've already queued up a Gmail account that I use for testing stuff in Facebook to show you how that works. But I'm going to click Cancel down here; what it's saying is that you can then Choose a File and then click Upload Contacts. And basically it will say the same thing for any email program that you use. It will give you instructions on how to Export a Text file containing the information that Facebook needs. If your email program isn't on here, you can choose Other Email Service or Other Tools with instructions on how to create a contact file for all of these.

But let's say that we have our friends on Gmail, let's go ahead and do that. So I'm going to switch over to Gmail. And if you're using the current version of Gmail, what you need to do to find the Export your Contacts Information is to first switch to your view of your Contacts which is under the Gmail dropdown menu. And then here you'll see a long list of contacts. Here I just have one contact. So you turn on the checkmark next to the ones that you want to export. And if you have this all tricked out in groups and such, you can choose a certain group.

These dropdown menu lets you check All or None and then go to the More dropdown menu and choose Export. Which contacts do you want to export? The ones that you turned on? Or if you have them separated it out in Groups, which I don't, or All of them. And this first one is perfectly fine, Google CSV format, and then you click Export. I've already done that and it saved to a file on my Desktop. So then I go back to Bliss No.5. And we go to Invite Email Contacts, Gmail, Find Friends, go all the way down here.

Choose file, I have it saved out here on my Desktop. Google.csv and it found that one contact right here. Now, this is nice that you get to preview the invitation. And Facebook has gotten much better about this over the years, that it gives you a lot of control over what gets sent and who it gets sent to. I would like the ability to actually modify this email, but you don't get that. What this is saying is that if it finds, in that list that you just uploaded, email addresses that match subscribers who are already on Facebook, because you have to give your email address when you sign on to Facebook, then it's going to simply go to their personal account and put this up, Recommended Pages with the name of your Page and then your name saying that you suggest that you check out her page.

People who are not on Facebook will get an email and here is what the email looks like. And of course, Facebook is going to take the opportunity to have them sign up, because if somebody isn't a member of Facebook, then they're not going to be able Like your page, so why not? They are assuming that everybody uses the same email address to sign up for Facebook and in their normal life, but that's up to the person to decide. You have to remember to turn on You Agree that you have obtained appropriate authorization and then click Send and your invitations will be sent shortly. Now in the past after you have sent that once, if you come back here, this would be grayed out, that you could only invite email contacts once.

And I've been testing it, and I don't see that to be the case. So you might try sending it out to your 150 prime contacts and seeing how that worked, and then coming back and then try to send it to another hundred, or use a couple of different email services or just create your own CSV file and upload that. And let's look at another option. If you choose Invite Friends, that's referring to your Facebook friends. This is a very interesting dialog box. It shows your recent interactions and what you can do is just click on the checkboxes next to the recent interactions and it will send them a Notification inviting them to come and see your page and Like it.

The Notification goes right into their Notifications box, this thing that appears under the globe and they get this nice little red flag. Facebook is assuming that the people that you want to notify by your new page are the people that you usually talk to on Facebook, which makes a lot of sense, but you're not limited to this. The first time I saw this, I'm like, where is everybody? I have many more friends than this. You have to go here and choose Search All Friends or you can search any of these other Groups that are put together. So if I say Search All Friends, you'd see many more here that you could check.

The people who are grayed out already Like your page, so they don't need to be reminded about it. I like that. Click Cancel; and then the third option is to Share the Page. And this is something that you can put on your Timeline or if you have another page, you could share this page on a different page. If I had another page where I was selling, I don't know gift boxes, I could share information about this page on that gift boxes page, along with my own note.

But more typically, this is to let your personal friends know in their Timelines about your new page, or you could even just send it as a private message to somebody really quick. And down here is your dropdown list of your friends and then also any friends list that you have created, and I like that, that's pretty handy. By the way, if you go to somebody else's page and you want to share that page, like if we come over here and we go to lynda.com page, if I want to share this page with my friends, you click on the dropdown next to the word that says Message, you know by the gear and here's where you share somebody else's page.

But to share your own page you have to come up here under Build Audience and choose your Page. I'll be talking about working with ads in a later video. But these are the three main ways that you can Promote your Page and Build your Audience using Facebook own tools

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
 
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