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Just like you might try to build up your friends list, you could attract more fans to your Facebook page as well. The benefit here is that your message will be amplified. Now an important thing to remember is that Facebook screens how much of your content goes out to fans. By default, only 10 to 15% of your fan base will see each post. This is because Facebook wants to go ahead and charge for this through the use of promoted posts. So it's a good idea to build up your fan base, because you have to realize that not everything you put out there is going to be seen the first time.
When you want to start to build up your list, you can go ahead and click on Build an Audience at the top. This gives you several choices. First off, you can go ahead and invite people via email. This allows you to go ahead and connect with a variety of services. So, if you use something like Constant Contact or MailChimp to manage you database, go for it or maybe you have a big active Gmail account or Skype. iCloud works as well, and you'll see other services here. If you can log in, it'll often find it, or you can even use Other Tools here by choosing a database from something like Microsoft Outlook.
The good news here is that you can import pretty easily your entire contact database. Remember, the benefit here is that you can connect with every client or every person you've ever interacted with, without having to become their Facebook friend. The ability for the Facebook page is that people can like it and choose to interact. They'll see what you post, but you won't see their information and they won't see your personal information. Besides building with email, you can go ahead and invite friends, and you can see Recent People or search by any of your available lists, and you can now choose people to invite.
If they're grayed out, it means that they're a fan already. Simply click to add people to the list, and this will go ahead and invite them to the page. Besides inviting friends, you could choose to share the page. Now, this allows you to of course to post to your timeline, but most people miss that you have a lot more options. For example, you could post to a friend's timeline. You could add it to a Facebook Group, or you could post to another page that you manage.
Additionally, you could send a dedicated message to somebody by sending a private message through Facebook. Remember posting on someone's timeline is Public, sending a private message is direct. Lastly is the ability to create an actual ad, and this allows you to build an ad to promote your Services. It'll automatically populate with your page info, and you could decide if you want to pay per clicks, if you want to just get more likes or promote a specific post on the page itself.
You can go ahead and enter in any information and upload artwork, and then start to go through and choose additional information. We're going to explore advertising much more in depth later in our training, but realize it is one more way to drive people to liking your page and thus finding out about your services.
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