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Social Media Marketing with Facebook and Twitter
Illustration by Richard Downs

Advertising on Twitter with sponsored Tweets


From:

Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Advertising on Twitter with sponsored Tweets

Look at this page. Have you ever seen it before? I think that only a very small percentage of people have ever seen this page, Twitter for Business. You need to go to this URL, business.twitter.com. Twitter is nowhere near as engaged with advertising and business interest as Facebook is, but they're getting there. They are starting to roll out an advertising method called promoted tweets. Take a look at your own Twitter homepage. Over on the right, you might see a promoted trend--like this hash tag for #coachellaLive has been promoted--or who to follow, apparently the people behind the Creative Suite Twitter account are paying to make sure that they appear toward the top.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Social Media Marketing Marketing Content Marketing Small Business Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Advertising on Twitter with sponsored Tweets

Look at this page. Have you ever seen it before? I think that only a very small percentage of people have ever seen this page, Twitter for Business. You need to go to this URL, business.twitter.com. Twitter is nowhere near as engaged with advertising and business interest as Facebook is, but they're getting there. They are starting to roll out an advertising method called promoted tweets. Take a look at your own Twitter homepage. Over on the right, you might see a promoted trend--like this hash tag for #coachellaLive has been promoted--or who to follow, apparently the people behind the Creative Suite Twitter account are paying to make sure that they appear toward the top.

Now, this is only going to appear toward the top if Twitter believes that they truly are a good match for my interests based on what I tweet about, the keywords in my tweets, and everybody else that I'm following and who is following me. So it's not just some mope from off the street. Actually, Creative Suite would be something good for me to follow. And sometimes you'll also see a promoted tweet appear here based on the content that you are writing about. It will appear right at the top. Or when you do a search, the first results will be a promoted tweet.

All of that has to do with people who are paying for those tweets to appear. So if you come over here and click Start Advertising, let's just see what this is about. Promoted tweets appear like this. And I won't read you this page. I'm just going to leave it up to you to come to business.twitter.com and read this. But just as an overview, it's saying that Coca-Cola could pay for this tweet to appear when they search for one of the keywords that you've attached to your tweet. They're offered on a cost-per-engagement basis.

So not a click, not an impression, but only when a user retweets it, if they reply to it, if they click on a link in it, or they favored it. Now, let's look promoted trends. Remember, that was this list over here, Trends. A promoted trend is the exclusive opportunity to feature a trend related to your business at the top of the Trends list. It gets massive exposure, and it's great to start off a big campaign or a new product launch.

The next one is a promoted account, meaning you can pay to say, hey, you should be following me, when somebody is looking at their Who to Follow list. Remember, Creative Suite was one of the ones that was promoted to us. So if you're interested in getting involved in any of this kind of advertising on Twitter, realize, first of all, they're rolling it out slowly. It's not really available to the general public. Some of these are in beta. And even if you want to get started, like you just want to get some information, like how much would it cost, you would go to Start Advertising and fill out this form and check out the Estimated Monthly Budget minimum is $5,000. All right, so this is for large companies.

But maybe you are watching this video and you are in charge of this, and you are from a large company, and this could be a drop in the bucket in your advertising budget. Let's just go ahead and fill this out-- this is not going to cost you anything-- and then click Submit, and somebody should get right back to you. At least you'll be on a list for when this is rolled out for smaller and medium-sized advertisers, as opposed to big companies. So yes, it is possible to do some kind of advertising on Twitter. Just get in line behind the big boys.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
 
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