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Advanced Facebook Advertising

with Brad Batesole

Video: Welcome

Save time managing campaigns and accomplish your advertising and engagement goals with Facebook's most powerful tools.
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  1. 56s
    1. Welcome
  2. 7m 49s
    1. Understanding the Power Editor
      1m 51s
    2. Navigating the Power Editor
      5m 58s
  3. 27m 17s
    1. The structure of advertisements
      2m 12s
    2. Creating ads and campaigns
      5m 44s
    3. Managing ads and campaigns in bulk
      4m 2s
    4. Using Excel to manage campaigns in bulk
      7m 18s
    5. Bulk uploading ad images
      4m 14s
    6. Organizing campaigns
      1m 34s
    7. Understanding bid nuances
      2m 13s
  4. 4m 27s
    1. Using published and unpublished page posts
      4m 27s
  5. 21m 17s
    1. Creating a custom audience in Ads Manager
      8m 49s
    2. Creating a custom audience based on web traffic
      6m 46s
    3. Creating a lookalike audience
      4m 20s
    4. Using custom audiences in ads
      1m 22s
  6. 8m 4s
    1. Creating duplicate ads with different targeting
      4m 15s
    2. Create duplicate ads with different images
      1m 45s
    3. Move ads between accounts
      2m 4s
  7. 9m 44s
    1. Creating a conversion pixel
      3m 24s
    2. Modifying conversion pixel parameters
      2m 35s
    3. Installing a pixel with Google Tag Manager
      1m 58s
    4. Optimizing for conversions
      1m 47s
  8. 10m 28s
    1. Setting up your business on Facebook
      3m 11s
    2. Navigating the interface
      4m 5s
    3. Understanding roles and setting permissions
      3m 12s
  9. 9m 24s
    1. Understanding Facebook retargeting
      1m 59s
    2. Using a third-party retargeting platform
      3m 4s
    3. Overview of third-party providers
      4m 21s
  10. 8m 3s
    1. A/B testing on Facebook
      4m 22s
    2. Lead generation techniques
      3m 41s
  11. 46s
    1. Conclusion

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Advanced Facebook Advertising
Video duration: 0s 1h 48m Intermediate Updated Apr 02, 2015


Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns across different accounts and pages. Facebook advertising expert Brad Batesole shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with conversion pixels, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Brad reveals tips for mimicking A/B testing of ads and generating more leads.

If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.

Topics include:
  • Navigating the Power Editor
  • Managing ads and campaigns in bulk
  • Bulk uploading ad images
  • Creating custom audiences
  • Duplicating ads
  • Using conversion pixels
  • Setting up roles and permissions in Facebook Business Manager
  • Retargeting ads
Facebook Facebook Ads Manager Facebook Power Editor Facebook Ads Create Tool


I'm Brad Batesole and welcome to Advanced Facebook Advertising. In this course, we'll take an in-depth look at how to go beyond the basics of creating an advertisement. I'll be walking you through how to use the Power Editor to build and manage campaigns in bulk. We'll also discuss how to create page posts that are hidden. Build custom audiences, and implement conversion tracking. From there, we'll look at Facebook retargeting. Add bulk sheets and plenty of other advanced advertising tips.

Now, this course assumes that you have a basic understanding of Facebook advertising terminology, and are familiar with navigating the Facebook interface. If you're not already familiar with these concepts, take a look at my Facebook Advertising Fundamentals course, which will bring you up to speed. Now, this course is a great place to start if you're looking to take your campaigns to the next level, re-familiarize with the latest interface, or to get new ideas for your next advertising project. Let's get started.

Find answers to the most frequently asked questions about Advanced Facebook Advertising .

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Q: This course was updated on 4/2/2015. What changed?
A: We updated three movies in the "Creating Custom Audiences" chapter to reflect changes to Facebook's interface and workflow.





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