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Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns across different accounts and pages. Facebook advertising expert Brad Batesole shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.
The course also covers conversion tracking with conversion pixels, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Brad reveals tips for mimicking A/B testing of ads and generating more leads.
If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.
I'm Brad Batesole and welcome to Advanced Facebook Advertising. In this course, we'll take an in-depth look at how to go beyond the basics of creating an advertisement. I'll be walking you through how to use the Power Editor to build and manage campaigns in bulk. We'll also discuss how to create page posts that are hidden. Build custom audiences, and implement conversion tracking. From there, we'll look at Facebook retargeting. Add bulk sheets and plenty of other advanced advertising tips.
Now, this course assumes that you have a basic understanding of Facebook advertising terminology, and are familiar with navigating the Facebook interface. If you're not already familiar with these concepts, take a look at my Facebook Advertising Fundamentals course, which will bring you up to speed. Now, this course is a great place to start if you're looking to take your campaigns to the next level, re-familiarize with the latest interface, or to get new ideas for your next advertising project. Let's get started.
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