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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
When you open up Facebook, it usually logs you on automatically to your personal account, and from there, you'll be able to jump to your page, now you've got it bookmarked or it appears in your left side bar under pages that you admin. You will see the Admin Panel. Only admins can see the Admin Panel. Of course, I'm using admin, short for administrator. But what happens if you get sick or you want to go on vacation or something like that and somebody else needs to respond to a message that somebody left or unhide or hide a post that somebody wrote or write a new post about something that you just released or a new product or something like that.
Or heaven forbid, what would happen if Facebook decided, for whatever reason, to prevent you from logging on, because maybe somebody reported you as a spammer or maybe you posted something that somebody else objected to. That's happened, I mean, it's not really common but definitely it has happened, if you do any searches about people whose Facebook accounts have been blocked by Facebook and it's usually kind of difficult trying to get it reestablished. For all those reasons, one of the very first things that you should do after you get your page up and running is to add administrators to your page.
There is no limit to the number of admins who can work on your page. And I suggest that you add at least one, preferably two other people who can work on your page in your stead. Of course they need to be people that you trust because you cannot prevent them from doing everything that you could. So let's see how to add admins. Go to the Admin Panel, go to Manage > Edit Page, and then on the left-hand side, choose Manage Admins. You should be listed as the only admin at this point.
Now, you can add an admin just by clicking in this little frame and typing their name. Now they have to be your Facebook friend. So if you wanted a colleague to be a co-admin of this page, they have to have a Facebook account and you guys have to be friends with each other on Facebook on your personal accounts. You can't just type anybody's name and have it appear here. You see that it says you can type in somebody's e-mail address. That's going to invite them by email to log on to Facebook to create an account, if they don't already have an account, and to become your friend because you're asking that they become an admin.
So it's easier for you to double- check that they are your friend first or to make that happen before you come here. So I already have a friend and her name is Zoey, Zoey Caninus right here, and all I need to do is click Save Changes. Any time that you add or remove an admin as the page owner, the one who created the page, you need to enter your password and pay heed to that warning, if you're adding a new admin, note that anyone you add will have the same control. They can even remove you as an admin and Facebook will not be able to add you back.
So there's a trust there. Click Confirm, there you go, and you can continue adding more admins, but again, they have to be your friend. Now whenever Zoey goes to Facebook and she's posting on her personal account, she will be able to go to Bliss No. 5 page, and Zoey would see the Admin Panel. And anything you can do in the Admin Panel Zoey will be able to do, which is usually a good thing, because you need that back up. And also, people who create pages for other people, this is what they do for a living is that they create the page and then they make the other person an admin, and then they have the other person remove them as the admin and they go on, or they stay as a backup admin.
One more thing about admins; let me hide this. Notice that if anybody comes to the Bliss No. 5 page, that there is no way for them to tell who is the human being behind the logo. As you write stuff, your name doesn't appear there; Bliss No. 5 appears there. Let's take a look at some other pages. If I look at Forget Computers and I scroll down, Forget Computers wrote all this. The same thing for lynda.com. Who's writing these interesting things? Who's answering the questions? If you click the About section here, it will give you a little bit more information, and one thing that you might want to do is identify yourself.
This page is being run by Joe Schmoe. If you have any questions or concerns, feel free to email him directly at, you know if you want to do that. Or even better, wouldn't it be great if you could see pictures and their names here. Well, you can do that, it's called Featured Admins. Let's do that for our page. Go up to the Admin Panel, scroll up, go down to Manage > Edit page, go down to Featured. There are two kinds of things that can be featured. One of them are other pages and we'll be talking about that in a different video, and page owners. So we're going to choose Add Featured Page Owners, but note this that their personal information will be publicly displayed, meaning their name and the name of their personal Facebook account.
And in their personal profile, it will show that they are an admin, which it already does anyway as a page admin. So I'm going to turn us both on. It could just be one person, like if this was my business of creating pages and Zoey was actually the owner of Bliss No. 5, I might make Zoey the featured page owner and hide myself, but we're going to make us both there. Click Save and view page. So nothing looks different on the page itself. We don't see our pictures appear here, but if somebody goes to the About section, then they do see us.
And if they click through, they would see whatever any stranger would see when they went to somebody's personal profile; it's whatever the person's setup as visible to people who are not their actual friends. So that's not that big of a deal, but I kind of like seeing the actual person behind the page and I wish more page admins would do this. So it's so easy to add admins to your page and it helps you so much. Make sure that it's one of the very first things you do when you create a new page.
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