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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Here's a page I don't think I have shown before. This is my training company's Facebook page, Seneca Design & Training and you can see I used the trick of putting my logo on a black square background, because it was really distorted before. What I want to talk about though, of course is a little bit further down, and so I'm going to scroll down a bit. Do you see right here this box that says Likes? These are other pages. So people who visit the Seneca Design & Training page, will see that this page Likes these other pages, which of course all happened to be owned by me.
The fact that you as a page endorse other pages is very strong and it's great, especially if you own those other pages too, but it's also nice just as a service to the people visiting your page. What other pages do you recommend? Here's another example. Here's InDesignSecrets, which is another Facebook page of mine. This is for the blog and podcasting conference that I run with David Blatner, author of many of the InDesign titles here and I also author a bunch of InDesign titles. But look at here under Likes; here we have a bunch of Likes. So of course, we like Lynda.com and we like Adobe InDesign itself and InDesign magazine.
We have a whole lot of them. So if I click See All, you can see there's a whole bunch of them that we recommend; all sorts of InDesign user groups and trainers and so on. Now let's look at Bliss No.5; I'll hide the Admin Panel. So here's Bliss No.5. We scroll down a bit and we don't see any favorites. How do you get a favorite? Well, what you need to do is you need to, first of all, switch to using Facebook as your page, which I covered in the previous video and then go to those other pages and Like them.
It only works if you actually click the Like button while you are using your page's persona, which makes sense. So first let's switch to using our page's persona, I'm going to go to Admin Panel, go to the Manage menu and choose use Facebook as Bliss No.5, which changes the persona. Do you see the little thumbnail now is that of the page itself? And now, let's say for example, that I really like Cupcakes A-Go-Go. So, I come to Cupcakes A-Go-Go, and I'm still acting as Bliss No.5 and I click Like.
Let's do the same thing for a couple of other pages that I've queued up, and all I did actually was just type in some food terms here and then find pages, but you probably already know some pages that would go well with your clients that have some good overlap. This is Gourmet Magazine, Like. Go back to Bliss No.5. Are they here? No, not yet. You have to do one more thing. Go back to the Admin Panel, go to Manage > Edit page and you see this item called Featured here.
You might remember that we visited here when I talked about adding page owners as Featured Page Owners when somebody clicks the About link. Well this is the same place where you would Add Featured Likes. It seems kind of strange for Facebook to combine these into the same panel and I would expect at some point for them to reconfigure this thing on the left as they do every few months. So you might have to hunt for it, but look for where you can add your Featured Likes. And it knows that I have liked 3 pages, so I'm going to choose Add Featured Likes and I need to actually turn them on to show.
You might like 30 different pages and they're going to be shown randomly in that little sidebar box, but if you want certain ones to show there all the time, and other ones only to be visible when somebody clicks the See All Link, as I did, for the InDesignSecrets Facebook page, then you have to come in here and turn on the Checkboxes for the ones that you want to actually show all the time. And so I'll click Save, and now let's see our page, Hide and there they are.
You can encourage your Facebook page visitors to Like your other sites or to Like the sites of people who are allied with you, with your vendors and colleagues, simply by switching to your page's persona, then going to those other pages, Liking them and making sure to add them as Featured pages in the Edit Page panel.
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