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Estimating future financial performance plays a big part in the life of start-ups and corporations large and small. By looking ahead, companies can proactively manage changes. Start-ups can use projections to build business plans and raise capital. This course is about making those financial projections: not by predicting the future, but by learning from past performance. Rudolph Rosenberg shares the techniques used by financial planning professionals to build robust financial projections using Microsoft Excel. He shows how to combine two approaches—bottom up and top down—into a well-rounded projection that will help you analyze revenue and expenses, anticipate changes, and incorporate company goals in a realistic picture of your company's future.
(chiming music) Hi. I'm Rudolph Rosenberg, and welcome to making business projections. In this course we'll look at a very practical technique to use a companies past and current performance to make projections for its future. To do so we will be taken both a top-down as well as a bottom-up approach to making business projections by analyzing the companies revenue, gross margin, and operating expenses.
By anticipating changes throughout the coming year, and by factoring in the companies goals for growth, we'll be able to synthesize results that gets us closer to a businesses reality. Now, let's get started with making business projections.
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