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Elizabeth Marsten

Elizabeth Marsten Back in 2006, when Portent Inc. hired Elizabeth Marsten as a pay-per-click strategist, she thought she was entering the exciting world of paperclip marketing. Now VP of search marketing, she has become Portent's foremost PPC and search marketing strategist.

A Google Certified Individual and Bing Ads Accredited Professional, Elizabeth is the coauthor of Wiley's Web Marketing All-in-One for Dummies and author of a series of ebooks on PPC. She also writes a monthly column on ClickZ and regularly posts on the Portent blog, and has given PPC webinars for Moz, MarketingProfs University, and Digital Marketing Depot, as well as spoken at several events, including SMX, PPC Hero Con, and SEMpdx SearchFest.

Follow Elizabeth on Twitter (@ebkendo) or check out her full portfolio on bitly.
3 courses
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  • view course page for Google Shopping and PLA Fundamentals

    Learn how to list products with the Google Shopping network, and make your listings more visible with Product Listings Ads (PLAs), AdWords, and other marketing tools.

    1h 19m
    Appropriate for all
     
    Viewers:

  • view course page for Top 5 Money-Saving AdWords Tips

    Learn the top five tips to running cost-effective AdWords campaigns.

    5m 56s
    Beginner
     
    Viewers:

  • view course page for Pay-Per-Click Fundamentals

    Discover how to set up successful pay-per-click (PPC) marketing campaigns.

    2h 29m
    Beginner
     
    Viewers:

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