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In this short chapter we're going to look at audio, but before we jump into that, I want to cover just how powerful audio can be in a video presentation. Audio can make or break an entire video project. Beware very aware as you're working with your video project- I mean we talked so much about transitions and effects and all these are video things, they are visual things that you're seeing on screen, but what you hear is just as integral to your presentation as what you see.
Here is a good example of this. I made this logo of a fictitious horror movie, I used a program called Adobe After Effects for this by the same makers of Adobe Premiere Elements. And basically again it's a fictitious logo for a scary movie called The Knife, and first I want to play you the logo without audio, and let's see what that looks like. Kind of boring, kind of lack luster, really not all that impressive, really.
However, when we playback that same clip with a little bit of audio applied, notice how it really changes the emotional tone of the logo animation, let's check that out. (Music plays.) Awesome! How creepy was that? As opposed to just having the logo just kind of appeared on screen, I mean, who knows what that is. That could be a movie about chefs in the kitchen or something like that. I mean, it could be a happy movie, whatever.
It really doesn't describe what's going on. But the second one, with the audio kind of gives you chills a little bit. There is something horrific about it, and the only difference is the audio. One more time, let's watch that. (Music plays.) So again folks, audio plays a huge role in your visual presentations. So with that being said, let's jump into this brief chapter on using audio.
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