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Today there are a lot of different ways to share and distribute your video. Before we get into the specific techniques, I wanted to do an overview of some of the variables and things to consider to make the decision of how to distribute. Some of the variables are: Who is your audience? Why are they coming to see this? What is their demographic makeup? How will they likely watch their video? Will it be on their computer screen? On a portable or mobile device? Or is your audience really dedicated to the television screen? How will your audience find your video? Will they search for it online? Will they be buying it in a store? All of these things will affect what choices you make for distribution.
So what are some of the popular choices? You can go disc-based, for instance, DVD and Blu-ray. Some of the advantages are you don't have any bandwidth issues, these are robust standards, and you can send people DVDs and Blu-rays with a fairly high confidence that it will work on their machine. And they will be watching their television screen and sitting on their couch, not glued to their computer screen. Web services like YouTube, Vimeo--even Facebook I would consider one of these-- are advantages because they're online, but there is a good standard in place and you have a high degree of confidence that people don't need a plug-in or anything like that to watch your YouTube video.
Also, these services really address the point about finding the video. Each one of these is not just a platform for making the video live, but in fact helps users search and find videos. Last you have a self-hosted web site. This is a server you control on your own and add video files to it, link to them, or embed them in pages, much like you do with images on the web. Now that we have an overview of some of the possibilities and why we might choose one over another, let's look at some specific techniques.
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