From the course: Instructional Design: Needs Analysis
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Identifying the target audience
From the course: Instructional Design: Needs Analysis
Identifying the target audience
Understanding the target audience for a training program can help us tailor the program to meet their needs. Here are a few questions that are typically asked about the audience during a training needs analysis. What is their profile? How large is the audience? Where is the audience located? Are their needs roughly the same, or are they very different? The answers to these questions can impact the scope of training, how the training is delivered and whether or not we need to use a different approach for different audience segments. Let's take a closer look at how these questions might affect our training. An Audience Profile will give us a better understanding of their backgrounds, experience and what they already know. It can also help us pinpoint some potential challenges. For example, what would you do if you discovered your intended audience included of both English and Spanish speakers? You might have the training materials translated into both languages. Perhaps you'd ensure a…
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