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Learn to create a simple web banner with motion and interactivity. This installment of Web Motion for Beginners shows you how to take a client project from concept to completion—in this case for a banner ad that invites viewers to visit Ontario, Canada. Tom Green shows how to build on an initial idea with sketches and wireframes, and create your image assets in Adobe Photoshop and Illustrator. You'll then assemble the ad in Edge Animate and create interactive buttons with the Gradient feature.
In this project we're going to build a banner ad for a company that does tours of Leaf Splendor in Ontario. One of my favorite seasons in Ontario is Autumn. The world becomes a riot of color as the trees change from green to their fall colors. In this project, Leaf Tours wants to produce a banner ad promoting their fall tours. The project walks through the creation of the banner ad from concept to final project. Where does this start? Actually, the starting point has nothing to do with a computer. One of my first tools is my handy notebook.
The great advantage to this approach is it is low risk. I can jot down ideas, sketches and anything else. And, if it works, great. If it doesn't, turn the page and try another approach. The starting point for this project was something I tell my students, go look out the window, nature never screws up color. This yielded the concept using nature's color palette. This naturally led to some sort of painting theme and rather than show an image in the classic oil painters palette, I decided it would be more interesting if a paint brush and a blank canvas were used instead.
Once I had the idea in place, and the client approved it, I moved on to the next step and produced the wire frames. Now I used balsamic mockups for this purpose, but any drawing or wire framing application can be used. My intention here was to get an idea of how the motion would happen, and the post-it notes, arrows, and so on give me a really good idea of what is to happen and when. Once I have the layout figured out, I then laid in the images of the paintbrush, some canvas and some trees just to see if the idea worked. Again this step is relatively low risk.
If something doesn't work or needs changing, either move it, change it or even remove it. These are boxes and arrows indicating stuff in motion. There's nothing to get hooked up on. With the boxes and arrows in place and a rather satisfied client on my hands, I can move into the next phase of the project, asset creation. The tools I plan to use to create the assets, are Illustrator and Photoshop. And the assembly tool that I will use is Edge Animate. So let's get started.
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