Refining the site for search engines
Video: Refining the site for search enginesOnce you have your site uploaded, you might realize it might not be coming up in certain search engines, and that's because you need to add additional information to tell search engines what your content is all about. Now, keep in mind, search engines can check your page. In this case, as I turn off Live view, know that everything is organized appropriately. I have you know, these h1 tags h2 tags. Everything looks good. I'm not trying to tricking search engines in any way, but it can actually read the content of my page and serve up this content if the user is searching for it.
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Join author Paul Trani as he shows how to create a web site step by step with Adobe Dreamweaver CS6, one of the industry's leading web authoring tools. But not just any web site. A responsive HTML5 web site that works across multiple browsers and devices, complete with rich imagery and text, a robust portfolio, video content, and even a contact form. This course covers how to use web standards such as HTML5 for structure and Cascading Style Sheets (CSS) to control colors, fonts, navigation, and more. The course also demonstrates how to test across multiple browsers and devices and upload your new site to the web.
- Understanding basic web principles
- Adding content to a web page
- Linking to web sites and email addresses
- Styling content with CSS
- Creating a layout that fits multiple browsers and devices
- Building an HTML5 layout
- Inserting images and video
- Adding a menu bar
- Creating a contact form
- Integrating a Twitter feed
- Uploading and testing a web site
Refining the site for search engines
Once you have your site uploaded, you might realize it might not be coming up in certain search engines, and that's because you need to add additional information to tell search engines what your content is all about. Now, keep in mind, search engines can check your page. In this case, as I turn off Live view, know that everything is organized appropriately. I have you know, these h1 tags h2 tags. Everything looks good. I'm not trying to tricking search engines in any way, but it can actually read the content of my page and serve up this content if the user is searching for it.
But there is additional information I can add, meta information. In fact, for this index page, I can go to Insert > HTML and in the Head Tags, I can insert a description of this page, and that will give search engines a description of what this page is all about, as well as show users in, say, google.com, a description of the page as well. So Description, write in here you guessed it. Typing in your description, adding that, clicking OK. Well, what happens? If I go to Code view and I take a look in here, this is the meta tag that's added.
So here's my description that's added. That's great. I can go beyond the description and Insert > HTML in the Head Tags, because that's where these are being put. In the Head Tags, I'm going to add some keywords. At this point I want to insert some keywords that people might search on. So they might search on graphic design, web designer, denver designer, photoshop, you know dreamweaver.
You want to get pretty specific. This is somewhat generic, but overall-- Colorado--I can add some keywords just like that. Adding that in, notice I've not gotten too robust. In fact, if you add a ton of keywords, certain search engines will know that you're really trying extra hard to be served up higher in these search engine requests. So you do want to keep this to about 150 characters. So that's what I've added are these keywords.
As I hit return, keywords and description. So, I can start to customize that per page. So I can copy these lines, go to my about page, and right down in here, still within the Head Tag, you can put this wherever you want. Oftentimes that will go near the top, just under the title, because search engines actually look at the title as while. Pasting that in like that. In fact, for a description of this page, I can say Eva Jones portfolio as a graphic and web designer.
With that done, I can save that page. In fact, this is the about page. We'll change that to is a graphic designer. But nonetheless, you're changing the content, go into the portfolio section. Same thing. Hitting Return, pasting in those two meta tags and Eva Jones portfolio. I already have that and then contact, pasting that in. Now it exists on every single page, Contact Eva Jones.
Now that I have the meta tags, both for description and keywords for all my pages--and I can customize these further if I want to, Contact Eva Jones. Just don't get to robust. Overall, it should be about 155 characters long. All right, with that done, I can save all the pages. Now, all these pages are optimized with the correct content, enabling them to be served up with any sort of a search engine that might want to search this page.
So that's all you need to do. Don't forget to upload your content, and just it out on various search engines to see how well it does.
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