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Inserting meta tags

From: Dreamweaver CS3 Essential Training

Video: Inserting meta tags

One of the biggest challenges of web design, other than the whole designing and building of a web site from scratch thing, is letting all the search engines out there know that your site exists. We could have an entire training title on optimizing your site for search engines. In fact, coincidentally, we do. When you're done with this {italic}Dreamweaver {plain}training; you might want to checkout {italic}Search Engine Optimization{plain} with Richard John Jenkins on the Lynda.com Online Training Library. You'll find over nine hours of movies devoted to the topic of getting your websites to show up in many search engines as possible. But in the meantime, there are some basic steps you can be taking in {italic}Dreamweaver {plain}to start off.

Inserting meta tags

One of the biggest challenges of web design, other than the whole designing and building of a web site from scratch thing, is letting all the search engines out there know that your site exists. We could have an entire training title on optimizing your site for search engines. In fact, coincidentally, we do. When you're done with this {italic}Dreamweaver {plain}training; you might want to checkout {italic}Search Engine Optimization{plain} with Richard John Jenkins on the Lynda.com Online Training Library. You'll find over nine hours of movies devoted to the topic of getting your websites to show up in many search engines as possible. But in the meantime, there are some basic steps you can be taking in {italic}Dreamweaver {plain}to start off.

There are essentially two steps to getting your site listed. First, let the search engines know you're out there, and second, insert meta tags into your XHTML code, so the search engines can find and correctly index your site. Many search engines send out robots, sometimes called spiders, to crawl the web and find content. When you insert certain meta tags into your web page's code, you make it easier for the search robots to understand how to categorize your site. These meta tags are completely invisible to people visiting your site because they appear only in the code, and aren't represented on the web page at all, but the robots can see them.

Robots see everything. So, let's take a look at how we add meta tags. I'm still working with the same page I've been building for past few movies, and I want to add a few meta tag keywords to give the search engines a better idea of what this page is about. Under the Common section of the Insert bar, I'm going to come over to the Head button and I'm going to choose Keywords. Alternately, you can choose Insert, HTML, Head tags, and then you could find the Keywords in there as well. Either way you will open up this Keywords dialog box. Now, all I do here is enter some Keywords, not all search engines place a lot of weight on Keywords these days, but some still do so it's important add some.

Basically, you want to choose short but relevant words and phrases that describe the content of your page and site. So, since this is the teacloud web site, I'll type "tea, brewing", and each word or phrase is separated by a comma and a space. "Kettles" and "teapots". Okay, and that should get the point across for this page. You want to try keep your Keywords to around 10 to 15 words. Many search engines limit the number of Keywords you can use, and some will even purposely overlook your site if you use too many.

Another type of meta tag you should use is the description Meta tag. Some search engines display the text from your description tag in their search results, but if you don't have a description entered, the search engines often just display the first couple of lines from your page, which might not always be the most useful or appropriate description that you want appearing in the search engine. So, to add a description, we again, come to the Insert bar and we choose Description. We'll just type a little bit of text here. Again, you want to keep it succinct, two or three sentences is a good goal for your description.

I'll go ahead and click on OK. Now, notice how the appearance of the page it self hasn't changed at all, but if I go and look at the code, I can see the keywords right here, and the description right here. Only the robots crawling the web will see this information, but regular visitors to your site would have to choose to display your page's code before they could see these meta tags. So, that's just a little bit on adding meta data key words and descriptions to your page. Again, this is just a part of getting your site notice by search engines, but is still a very important part. For more information be sure to check out that search engine optimization title on lynda.com Online Training Library I mentioned, or you can visit searchenginewatch.com, which is a vast resource for the latest news on search engine marketing.

If you've been working along with me up to this point, you can save, and close this page. We'll be starting out with some fresh exercise files in the very next chapter.

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This video is part of

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Dreamweaver CS3 Essential Training

129 video lessons · 87032 viewers

Garrick Chow
Author

 
Expand all | Collapse all
  1. 1m 12s
    1. Welcome
      1m 12s
  2. 21m 0s
    1. HTML vs. XHTML
      3m 4s
    2. What is CSS?
      3m 48s
    3. What is XML?
      2m 11s
    4. What is DHTML?
      1m 9s
    5. What is JavaScript?
      1m 23s
    6. File naming conventions
      3m 22s
    7. What is an index page?
      6m 3s
  3. 46m 18s
    1. Setting up your workspace
      2m 39s
    2. The Welcome screen
      4m 11s
    3. Windows and Mac differences
      3m 18s
    4. The Insert bar
      4m 38s
    5. The Property Inspector
      1m 50s
    6. The Document toolbar
      6m 6s
    7. The Document window
      9m 11s
    8. Panels and panel groups
      6m 58s
    9. Saving workspace layouts
      2m 22s
    10. Defining a default browser
      5m 5s
  4. 24m 59s
    1. Defining a site
      9m 5s
    2. File and folder management
      3m 11s
    3. Understanding path structure
      3m 17s
    4. Adding content to a site
      6m 6s
    5. Creating a site map
      3m 20s
  5. 38m 39s
    1. Creating a new blank site
      6m 0s
    2. Creating and saving a new document
      7m 54s
    3. About DOCTYPE
      3m 59s
    4. Inserting images
      9m 26s
    5. Inserting text
      3m 35s
    6. Aligning text and images
      4m 9s
    7. Inserting meta tags
      3m 36s
  6. 45m 58s
    1. Link basics
      6m 4s
    2. Linking with Point to File
      5m 18s
    3. External links
      4m 15s
    4. Creating email links
      5m 49s
    5. Named anchors
      7m 37s
    6. Linking to a file
      7m 35s
    7. Image maps
      9m 20s
  7. 1h 8m
    1. About CSS
      4m 52s
    2. Anatomy of a style sheet
      4m 10s
    3. CSS and page properties
      10m 11s
    4. Moving an internal style sheet to an external style sheet
      6m 46s
    5. The CSS Styles panel
      3m 48s
    6. CSS selectors
      2m 37s
    7. Type selectors
      12m 13s
    8. ID selectors
      10m 21s
    9. Class selectors
      5m 42s
    10. Creating rollovers with pseudo-class selectors
      7m 22s
  8. 42m 54s
    1. CSS vs. the Font tag
      2m 42s
    2. Formatting text with the Property Inspector
      8m 41s
    3. What measurement should I use?
      3m 15s
    4. Managing white space with margins, padding, and line height
      8m 34s
    5. Using font lists
      5m 45s
    6. Aligning text
      2m 47s
    7. Creating lists
      5m 8s
    8. Creating Flash text
      6m 2s
  9. 43m 19s
    1. About tables
      1m 28s
    2. Tables in Code view
      2m 36s
    3. Creating and adding content to tables
      7m 40s
    4. Changing table borders with XHTML
      5m 46s
    5. Coloring tables with XHTML and CSS
      6m 41s
    6. Aligning table content
      6m 39s
    7. Sorting tables
      3m 6s
    8. Setting table widths
      4m 48s
    9. Creating rounded-corner tables
      4m 35s
  10. 28m 22s
    1. Dreamweaver's layout tools
      3m 8s
    2. Tracing images
      4m 58s
    3. Adding AP div tags
      7m 29s
    4. Working with Layout Tables
      6m 55s
    5. Adjusting table widths and nesting tables
      5m 52s
  11. 16m 19s
    1. What is a device?
      3m 14s
    2. Attaching a printer-friendly style sheet
      3m 5s
    3. Styling for print
      7m 41s
    4. Adobe Device Central
      2m 19s
  12. 29m 54s
    1. Rollover rules
      3m 31s
    2. Creating simple rollovers
      5m 36s
    3. Creating disjointed rollovers
      7m 12s
    4. Creating navigation bars with multiple states
      9m 21s
    5. Creating Flash buttons
      4m 14s
  13. 26m 32s
    1. Viewing the code
      6m 9s
    2. Editing in Code view
      3m 0s
    3. The Code toolbar
      5m 11s
    4. Working with Code Collapse
      4m 27s
    5. The Quick Tag Editor
      2m 20s
    6. Working with snippets
      5m 25s
  14. 32m 45s
    1. About forms
      3m 23s
    2. Adding text fields
      9m 52s
    3. Adding checkboxes and radio buttons
      5m 37s
    4. Adding lists and menus
      6m 5s
    5. Submitting form results
      3m 23s
    6. Styling form elements with CSS
      4m 25s
  15. 23m 17s
    1. Opening a new browser window
      9m 38s
    2. Creating a popup message
      2m 50s
    3. Validating text fields
      2m 42s
    4. Getting more behaviors
      7m 2s
    5. Removing extensions
      1m 5s
  16. 14m 58s
    1. External image editor preferences
      3m 18s
    2. Built-in image editing tools
      3m 11s
    3. Roundtrip editing from Dreamweaver to Fireworks or Photoshop
      4m 39s
    4. Copying and pasting
      3m 50s
  17. 34m 16s
    1. Templates in action
      5m 12s
    2. Creating a new template
      6m 36s
    3. Applying templates
      3m 36s
    4. Modifying a template
      1m 40s
    5. Adding repeating regions
      3m 28s
    6. Working with repeating regions
      3m 13s
    7. Adding optional regions
      3m 34s
    8. Creating a library item
      3m 48s
    9. Modifying a library item
      3m 9s
  18. 13m 2s
    1. Using the History panel
      4m 24s
    2. Saving History steps as commands
      3m 25s
    3. Using Find and Replace
      5m 13s
  19. 14m 44s
    1. W3C accessibility guidelines
      4m 6s
    2. Accessibility preferences
      1m 29s
    3. Inserting accessible images
      3m 2s
    4. Inserting accessible tables
      2m 53s
    5. Inserting accessible form objects
      3m 14s
  20. 26m 17s
    1. About media objects
      2m 6s
    2. Linking to audio and video files
      5m 56s
    3. Embedding audio and video files
      7m 7s
    4. Setting parameters
      4m 27s
    5. Inserting Flash content
      2m 37s
    6. Inserting Flash video
      4m 4s
  21. 28m 47s
    1. Getting site reports
      3m 35s
    2. Checking links sitewide
      3m 30s
    3. Signing up with Tripod
      6m 36s
    4. Entering remote info
      4m 13s
    5. Publishing your site
      5m 41s
    6. Updating and publishing pages
      5m 12s
  22. 44s
    1. Goodbye
      44s

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