From the course: Objectified

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Smart Design

Smart Design

From the course: Objectified

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Smart Design

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We work as consultants, which means we work with a lot of different companies in a lot of different fields. But really, our common interest is in understanding people, and what their needs are. So if you start to think, well really, what these guys do as consultants is focus on people, then it's easy to think about what's needed design-wise in the kitchen, or in the hospital, or in the car. We have clients coming to us and saying, here's our average customer, for instance, female, she's 30 or 40 years old, she has 2.3 kids, and we listen politely and say, well that's great, but, we don't care about that person. What we really need to do to design is look at the extremes, the weakest, or the person with arthritis, or the athlete, or the strongest or the fastest person, because if we understand what the extremes are, the middle will take care of itself. It's actually things I haven't seen in a thousand years. - Tried to use less material, like here's one that's hollow inside. A good…

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