The Creative Spark: Title Case, Typographic Artisans
Video: PreviewFollow the founders of Title Case, a business and workshop dedicated to the love of the letterform, as they put pencil to paper and ink to brush in pursuit of the letter that's uniquely their own.
Meet two type nerds. From the studio they share in San Francisco, typographic artisans Jessica Hische and Erik Marinovich formed Title Case, a business and workshop dedicated to the love of the letterform. Here the two artists seek to perpetuate and spread their love of type both in their own work and by sharing it with others through the workshops they offer. While they obsess on their freelance projects, they're equally gratified by spending countless hours drawing letters on their own for the sole purpose of furthering their art. Jessica and Erik talk about the importance of just looking at type—to learn and to practice each day. Follow Title Case as they put pencil to paper and ink to brush in pursuit of the letter that's uniquely their own.
Jessica Hirsche: What so freeing about lettering and type is that if you understand the elements that compose lettering and type, the world is your oyster. (music playing) Erik Marinovich: Within letterforms, there is so much room for exploration that it never gets old. (music playing) Jessica Hirsche: I knew that these were going to be type-driven covers or lettering-driven covers, so we almost always started with the lettering first and the ornamentation second. (music playing) Erik Marinovich: While I was working on this project, I had just left a pen out overnight on my desk.
It was completely dried out, and then when I started to go to town, I realized, oh my God, I am totally on to something. So it's one of those mishaps that ended up making it into the final cut. Jessica Hirsche: You could learn from everywhere. You can learn from sign-painting, you could learn from terrible design, you could learn from amazing design; but unless you are really looking, you can't learn. (music playing) Erik Marinovich: For each problem, I look it as just finding a new way to draw a letterform that I have probably drawn a thousand times, and to me that's what keeps me going.
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