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This case study is one that's near and dear to my heart, since I'm currently the editor in chief of the publication I'm about to show. It's called InDesign Magazine, and it's a bimonthly publication devoted solely to Adobe InDesign. So let's take a look at a recent issue. InDesign Magazine is published in PDF, and right now I'm viewing it in Acrobat. I can use the standard Acrobat tools to navigate through the pages, and on the editor's page, I have a greeting to the readers which mentions all the articles and contains hyperlinks to jump each article. I also have links over on the left for people to email me with feedback.
Clicking my email address will open your default email client and create a new email addressed to me with the subject line of the issue number. I also have links to the magazine's Facebook and Twitter pages. At the bottom of every page there's a toolbar over here on the right. At the left end of the toolbar there is a button for jumping to the table of contents, and each item in the TOC is hyperlinked to the article. So I can click on the article about Liquid Layout and jump to it. Also in the toolbar are buttons to move ahead and back one page at a time, clicking Previous or Next.
I can also use a toolbar button to view the document in Full Screen mode. And in fact, if I found the toolbar self distracting, I can click on the button on the far right to hide it. Then I can click on the plus again to show the toolbar and get out of Full Screen mode. And notice that each of the toolbar buttons also changes its appearance when I move my cursor over it. The magazine also includes interactivity in the form of interactive ads, so if I go to page 6, I see this ad for InDesign User Groups, where I can click to select a continent and then click a city to view the chapter information.
There is also embedded video in this issue. I'll go to the table of content and jump to the article on Alternate Layouts. And if I go to page 39, there is a video up here. I click on the sidebar; it plays a video. (Female speaker: I've already laid the groundwork for creating my alternate layout, by going all the way (Female speaker: through my document and applying Liquid Layout Rules. My paragraph style...) And I can close it. So in this issue of InDesign Magazine we have examples of hyperlinks, both to content within the document as well as to web sites and downloads. There is embedded video, navigation tools, and interactivity courtesy of Flash files that have been placed inside the PDF.
Overall, I think it is a very functional document with unobtrusive interactive features that support the content, rather than act as just decorations. You can certainly do even more with PDFs that you export from InDesign, as we'll see later in this video series.
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