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Secrets to Selling and Publishing Photography

Secrets to Selling and Publishing Photography

with Scott Bourne

Video: Welcome

Scott Bourne, a professional photographer with over 30 years experience, identifies his tried and true methods for starting and maintaining a successful career as a photographer. In Secrets to Selling and Publishing Photography, Scott explains how to make a profitable living in this demanding field by developing a professional identity, setting realistic goals, getting publicity, finding customers, getting published, and working with agents.
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  1. 24s
    1. Welcome
      24s
  2. 39m 52s
    1. Making a commitment to marketing
      1m 12s
    2. Setting goals
      8m 51s
    3. Promoting yourself aggressively
      9m 28s
    4. Staying organized
      7m 27s
    5. Monitoring your competition
      1m 3s
    6. Being everywhere
      11m 51s
  3. 24m 32s
    1. Branding yourself
      1m 25s
    2. Working with designers
      4m 23s
    3. Getting a business license
      1m 23s
    4. Creating a resume
      6m 3s
    5. Getting a business line
      2m 11s
    6. Phone etiquette
      1m 22s
    7. Creating effective self-promotion materials
      2m 46s
    8. Developing a yellow pages ad
      4m 59s
  4. 25m 13s
    1. Showing your work
      1m 59s
    2. Creating a ''leave behind''
      4m 6s
    3. Attending portfolio review events
      5m 21s
    4. Entering photo contests
      4m 37s
    5. Editing effectively
      9m 10s
  5. 20m 2s
    1. Understanding why advertising is important
      1m 30s
    2. Knowing what compels customers to buy
      7m 28s
    3. Developing a clear message for your advertising materials
      11m 4s
  6. 13m 11s
    1. Creating and sending press kits
      10m 30s
    2. Assembling your press kit
      2m 41s
  7. 36m 24s
    1. Knowing what is salable
      6m 56s
    2. Creating mailing lists
      8m 45s
    3. Getting customers
      1m 19s
    4. Finding new clients and customers
      5m 1s
    5. Giving great customer service
      1m 55s
    6. Providing a guarantee
      3m 56s
    7. Sending thank-you notes
      4m 6s
    8. Using testimonials
      2m 56s
    9. Getting repeat business
      1m 30s
  8. 4m 19s
    1. Knowing your customers
      14s
    2. The patron
      1m 5s
    3. The collector
      45s
    4. The casual art buyer
      58s
    5. The decorator
      1m 17s
  9. 1h 6m
    1. Developing an online portfolio
      16m 22s
    2. Exhibiting in galleries
      12m 6s
    3. Presenting your work to sell
      6m 11s
    4. Exhibiting at arts and crafts fairs
      7m 52s
    5. Selling on consignment
      4m 45s
    6. Hosting a studio open house
      1m 6s
    7. Selling on eBay
      6m 35s
    8. Selling with an online photo service
      6m 0s
    9. Taking up wedding photography
      4m 7s
    10. Researching alternative markets
      1m 38s
  10. 36m 56s
    1. Pricing essentials
      1m 23s
    2. Developing a pricing strategy
      6m 32s
    3. Calculating profitable day rates
      6m 22s
    4. Developing an incentive strategy
      3m 52s
    5. Making a sales pitch with integrity
      57s
    6. Dealing with objections
      1m 49s
    7. Negotiating effectively
      6m 9s
    8. Closing the deal
      1m 42s
    9. Getting paid
      8m 10s
  11. 28m 44s
    1. Understanding the editorial submission process
      55s
    2. Writing effective query letters
      6m 11s
    3. Following up
      1m 10s
    4. Creating a niche for yourself
      3m 26s
    5. Knowing what to publish
      1m 43s
    6. Publishing a book
      5m 36s
    7. Publishing in magazines
      4m 41s
    8. Writing to shoot
      5m 2s
  12. 33m 45s
    1. Publishing in local newspapers
      1m 26s
    2. Publishing in trade publications and with small presses
      2m 56s
    3. Selling your work to catalogs
      4m 9s
    4. Creating an e-book
      6m 26s
    5. Submitting work to greeting card and calendar companies
      5m 54s
    6. Submitting work to poster companies
      3m 6s
    7. Working with local business
      1m 20s
    8. Self publishing
      4m 34s
    9. Restoring and retouching photographs
      2m 30s
    10. Establishing yourself as a public speaker
      1m 24s
  13. 17m 17s
    1. Making money with stock photography
      6m 38s
    2. Selling photography with stock agencies
      10m 39s
  14. 1m 19s
    1. Hiring an agent
      1m 19s
  15. 8m 18s
    1. License, don't sell
      54s
    2. Understanding copyright law
      7m 24s
  16. 30s
    1. Goodbye
      30s

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Secrets to Selling and Publishing Photography
5h 57m Appropriate for all Aug 25, 2006

Viewers: in countries Watching now:

Scott Bourne, a professional photographer with over 30 years experience, identifies his tried and true methods for starting and maintaining a successful career as a photographer. In Secrets to Selling and Publishing Photography, Scott explains how to make a profitable living in this demanding field by developing a professional identity, setting realistic goals, getting publicity, finding customers, getting published, and working with agents.

Topics include:
  • Developing effective branding, logos, and promotional materials
  • Making work visible
  • Advertising essentials
  • Being a publicity hound
  • Creating and maintaining a customer base
  • Exhibiting work
  • Pricing work for profitability
  • Getting published
  • Publishing with stock photography agencies
  • Hiring and using an agent
  • Understanding copyright law and licensing
Subject:
Photography
Author:
Scott Bourne

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