Concluding with trademarks and commercial work

Ben Long: So we've talked about my personal image, my house. What if I've got a car or motorcycle or just some object? Can someone just come up and take a picture of it and go off and do what they want? Caroline Wright: In general, yes. Again, we have to talk about what human rights are. So is there expectation of privacy? Does the car have an expectation of privacy? No. Does the car have a right of publicity? No. There are no violations. You might have a circumstance with trademark. So there was, for example, there was this group who love Mustangs. Okay. I think they were, in particular, black Mustangs for some reason. Okay. But they were going to do a calendar where the group members would submit photographs of their Mustangs, maybe all "tricked out." (laughs) The Ford company hassled them and said, "No, you can't do that because it's a trademark violation." There was enough complaints about that that Ford backed off and the group got to use their own pictures for the calendar. But…