Allan Haley on the Evolution of Typeface Design Preview

Allan Haley on the Evolution of Typeface Design

With Kristin Ellison Liked by 89 users
Duration: 1h 38m Skill level: General Released: 11/13/2015

Course details

Allan Haley is a consultant, educator, and formerly the Director of Words and Letters at Monotype. He is a giant in the typography community, responsible for maintaining a link to the history of type while keeping tabs on its future.

In this interview, a partnership between Lynda.com and AIGA, Allan talks to Kristin Ellison about typography: why typography inspires a passionate response from cognoscenti and laymen alike, how the evolution from metal-set to digital type has impacted interest, and why certain typefaces endure. They also discuss

  • The qualities of a great typeface
  • Advice for typeface designers
  • The impact of craftspeople like Doyald Young and the Maker movement
  • Marketing typefaces and combatting font piracy
  • Developing Monotype's Fonts.com library
  • Why Monotype reinvests in fonts like Metro and Gill Sans
  • Leaving Monotype to consult
  • What makes a good addition to a font library
  • How to design a font to fulfill a gap in the marketplace
  • What's on the horizon for typography

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