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Choosing and Using Web Fonts

Understanding Wood Type fonts


From:

Choosing and Using Web Fonts

with Laura Franz

Video: Understanding Wood Type fonts

Wood Type came in to use in the 1820s at the same time Slab Serif fonts were developed and for a similar purpose. As I mentioned earlier in the course the Industrial Revolution increased production which in turn created the need to market products. As more broad sides went up advertising various products and services and as more newspapers started selling more ad space, sellers wanted to use larger, more elaborate fonts.
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  1. 4m 41s
    1. Welcome
      1m 2s
    2. What you should know before watching this course
      1m 52s
    3. Using the exercise files
      1m 47s
  2. 14m 55s
    1. Recognizing the anatomy of letters
      4m 17s
    2. Understanding font classification
      4m 38s
    3. Finding and testing web fonts
      3m 41s
    4. Identifying common problems in fonts
      2m 19s
  3. 43m 43s
    1. Understanding Venetian fonts
      4m 0s
    2. Identifying a Venetian font
      4m 46s
    3. Understanding handwritten letters
      3m 22s
    4. Choosing a Venetian font
      3m 47s
    5. Creating a Typekit account and building a kit
      3m 43s
    6. Adding a Venetian font (Calluna) to your kit
      2m 51s
    7. Applying Calluna to your web site
      5m 54s
    8. Troubleshooting Typekit fonts that don't load
      2m 2s
    9. Changing styling as necessary to improve the readability of the text
      4m 25s
    10. Working with more than four styles in Typekit
      5m 22s
    11. Looking at how using a Venetian font affects the look and feel of a web page
      3m 31s
  4. 32m 53s
    1. Identifying an Old Style font
      6m 26s
    2. Choosing an Old Style font
      4m 30s
    3. Applying Crimson Text to a web site using Google web fonts
      3m 8s
    4. Changing styling as necessary to improve the readability of the text
      9m 20s
    5. Making various weights and styles work correctly across different browsers
      5m 16s
    6. Looking at how using an Old Style font affects the look and feel of a web page
      4m 13s
  5. 21m 12s
    1. Identifying a Transitional font
      5m 10s
    2. Choosing a Transitional font
      6m 36s
    3. Applying PT Sans to a site via Typekit
      2m 57s
    4. Changing styling as necessary to improve the readability of the text
      2m 59s
    5. Looking at how using a Transitional font affects the look and feel of a web page
      3m 30s
  6. 16m 58s
    1. Identifying a Modern font
      7m 50s
    2. Choosing a Modern font
      4m 0s
    3. Using Typekit to find and test web fonts
      5m 8s
  7. 26m 52s
    1. Identifying a Slab Serif font
      4m 30s
    2. Choosing a Slab Serif font
      3m 58s
    3. Deleting a font from your Typekit
      3m 1s
    4. Exploring a font with multiple weights and styles
      9m 41s
    5. Looking at how using a Slab Serif font affects the look and feel of a web page
      5m 42s
  8. 26m 52s
    1. Identifying "Other" Serif fonts
      5m 28s
    2. Choosing "Other" Serif fonts
      10m 12s
    3. Using a font without an italic
      7m 6s
    4. Looking at how using an "Other" Serif font affects the look and feel of a web page
      4m 6s
  9. 20m 34s
    1. Identifying a Transitional Sans Serif font
      4m 29s
    2. Choosing a Transitional Sans Serif font
      5m 14s
    3. Changing styling to improve the readability of text
      6m 31s
    4. Looking at how using a Transitional Sans Serif font affects the look and feel of a web page
      4m 20s
  10. 31m 23s
    1. Identifying a Geometric Sans Serif font
      2m 51s
    2. Choosing a Geometric Sans Serif font
      4m 33s
    3. Downloading a free font licensed for use on the web
      3m 53s
    4. Using Font Squirrel to create an @font-face kit
      5m 12s
    5. Adding the @font-face syntax to the CSS
      2m 57s
    6. Implementing the font family in the CSS
      5m 29s
    7. Changing styling as necessary to improve the readability of the text
      3m 56s
    8. Looking at how using a Geometric Sans Serif font affects the look and feel of a web page
      2m 32s
  11. 21m 3s
    1. Identifying a Humanist Sans Serif font
      4m 18s
    2. Choosing a Humanist Sans Serif font
      7m 23s
    3. Changing styling as necessary to improve the readability of the text
      5m 32s
    4. Looking at how using a Humanist Sans Serif font affects the look and feel of a web page
      3m 50s
  12. 18m 28s
    1. Understanding handwritten fonts
      3m 4s
    2. Choosing a handwritten font
      8m 17s
    3. Looking at how using a handwritten font affects the look and feel of a web page
      7m 7s
  13. 33m 2s
    1. Understanding what to look for when pairing fonts
      6m 58s
    2. Using one font for headings and another for text
      6m 6s
    3. Using different fonts for different kinds of information on the page
      8m 38s
    4. Mixing and matching fonts within text
      3m 48s
    5. Looking at how using two fonts affects the look and feel of a web page
      7m 32s
  14. 23m 34s
    1. Understanding Script fonts
      2m 19s
    2. Choosing a Script font for display use
      8m 12s
    3. Changing styling as necessary to improve the form and placement of letters on the page
      3m 33s
    4. Choosing a second font to pair with the Script Display font
      3m 42s
    5. Incorporating a second font with the Script Display font
      2m 53s
    6. Setting fallback fonts
      2m 55s
  15. 26m 38s
    1. Understanding Wood Type fonts
      3m 25s
    2. Choosing a Wood Type font for display use
      8m 35s
    3. Changing styling as necessary to improve the form and placement of letters on the page
      4m 57s
    4. Choosing a second font to pair with the Wood Type font
      2m 28s
    5. Incorporating a second font with the Wood Type display font
      4m 42s
    6. Setting fallback fonts
      2m 31s
  16. 14m 58s
    1. Choosing an Art Deco font for display use
      2m 45s
    2. Changing styling as necessary to improve the form and placement of letters on the page
      3m 51s
    3. Choosing a second font to pair with the Art Deco font
      2m 37s
    4. Incorporating a second font with the Art Deco display font
      2m 57s
    5. Setting fallback fonts
      2m 48s
  17. 27m 38s
    1. Choosing a Futuristic font for display use
      5m 33s
    2. Applying the Futuristic font and changing the styling as necessary to improve the form and placement of letters on the page
      6m 40s
    3. Choosing a second font to pair with the Futuristic font
      2m 48s
    4. Incorporating a second font with the Futuristic display font
      4m 21s
    5. Setting fallback fonts
      2m 22s
    6. Looking at the set of four ads
      5m 54s
  18. 7m 29s
    1. Exploring resources and goodbye
      7m 29s

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Choosing and Using Web Fonts
6h 52m Appropriate for all Jun 27, 2012

Viewers: in countries Watching now:

This course focuses on the theories behind web fonts: what makes a good font, why different fonts look the way they do, and how fonts affect the look of a web page. Author Laura Franz covers common tasks, including downloading a font from an online source such as Typekit or Font Squirrel, implementing the font in HTML and CSS, and changing the size and line-height to improve the readability of text. The course also covers different periods of type design and explores the history behind handwritten fonts, text fonts (used for large amounts of text), and display fonts (used for headlines).

Topics include:
  • Explaining the history of text fonts, from Old Style, Transitional, and Modern to Slab Serif and Sans Serif
  • Understanding font classifications
  • Setting up a Typekit account
  • Choosing a quality font based on forms, spacing, and weights and styles
  • Accessing fonts from various sources
  • Implementing fonts with the @font-face syntax
  • Looking at how fonts affect the look and feel of a web page
  • Changing font styling to improve readability
  • Making various font weights and styles work correctly across multiple browsers
  • Pairing fonts (headline and text, two fonts in text, and so on)
  • Setting fallback fonts
Subjects:
Design Typography Web Web Design Web Fonts
Author:
Laura Franz

Understanding Wood Type fonts

Wood Type came in to use in the 1820s at the same time Slab Serif fonts were developed and for a similar purpose. As I mentioned earlier in the course the Industrial Revolution increased production which in turn created the need to market products. As more broad sides went up advertising various products and services and as more newspapers started selling more ad space, sellers wanted to use larger, more elaborate fonts.

Individual fancy letters could measure 2 to 3 inches high, because sellers wanted to catch the buyer's eye. But lead type is heavy, and casting new, fancy, elaborate, unique fonts for the simple purpose of competing with the other guy was expensive. That's when Wood Type entered the scene. Wood Type was lighter and cost half as much to produce. In addition, when prepared by machine Wood Type had smoother, more even surfaces. Now the earliest known Chinese wood block print dates from 868.

So it wasn't a new idea in the early 1800s. It's just the up until that time type design and print shops were focused on books. Suddenly, with the shift to advertising, print shops and newspapers needed lighter, cheaper type. Letters needed to be made with something other than lead. I wish I could just hand you a piece of each kind of type. It's hard to truly understand the weight of large lead letters, but here I have, side by side, a wood capital M on the left and it weighs slightly more than two quarters.

Each quarter weighs just over of 5.5 grams. On the right is a lead capital M. The slag is a little bigger than the wooden ones so it's not a perfect match, but it's pretty close. The lead M weighs the same as 30 quarters or a 170 grams and that's for only one relatively small display letter. Remember in the 1820s letters were getting bigger. Here we have two pieces of wooden type. Each one measures just over 4 inches or 10.5 centimeters tall.

Together they weigh about the same as 9 quarters. If these letters were lead they'd weigh 674 and 3/4 grams or the equivalent of 119 quarters, which is one quarter shy of three rolls of quarters. If we were going to set our current headline reading one book is like eating one potato chip and lead letters of about this size and shape it would weigh about the same as 62 rolls of quarters.

Lead type is heavy. It's cumbersome to work with at large sizes. Wood Type, because of its original purpose to market products and services by catching the buyer' eye, came in a variety of shapes and sizes. Today, digital versions represent the variety of forms created during the 100 years Wood Type was popular for printing. Although, Hamilton Wood Type continued to manufacture fonts until the end of the century Wood Type fell out of favor in the 1920s.

This is not surprising since the first radio commercial was broadcast in 1922.

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