From the course: Helvetica
Graphic design in the 1950s
The 1950s is an interesting period in the development of graphic design. In that post-war period, after the horror and the cataclysm of the second world war. There's a real feeling of idealism among some designers. Many perhaps, across the world. Certainly in Europe. The design is part of that need to rebuild, to reconstruct. To make things more open. Make them run more smoothly. Be more democratic. There, there was this real sense of social responsibility among designers. And this is the period when the early experiments of the high modernist period start to be broken down. Rationalized, codified. You get the emergence of this so called international typographic style. Or Swiss style. And it's Swiss designers in 1950s who are really driving that along. This is where Helvetica comes in. Helvetica emerges in that period in 1957. Where there's felt to be a need for rational typefaces. Which can be applied to all kinds of contemporary information. Whether it's sign systems or corporate identity. And present those visual expressions of the modern world to the public, in an intelligible, legible way. So it's underpinned, is what I'm saying. By this great feeling shared by many designers of idealism.
Contents
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Opening (with Manfred Schulz)3m 14s
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Massimo Vignelli3m 45s
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Graphic design in the 1950s1m 32s
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Amsterdam and Wim Crouwel4m 15s
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Matthew Carter4m 46s
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The Helvetica story4m 54s
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Linotype2m 24s
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Widgco4m 20s
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Hoefler and Frere-Jones4m 37s
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Berlin and Erik Spiekermann5m 55s
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Type's2m 58s
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Lars Muller2m 47s
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Paula Scher4m 39s
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Stefan Sagmeister5m 16s
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David Carson5m 18s
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Experimental Jetset4m 43s
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Michael C. Place3m 42s
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Norm3m 54s
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Democratization4m 6s
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What we have now3m 31s
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