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Learn how to build a mailing list, design your messaging, and decide on a format for your next direct mail campaign.
Explore tertiary color, the neutral browns and greys that make vibrant colors pop and subtle paintings possible.
Learn to add the illusion of depth to your artwork with the effective use of color and contrast.
Add visual texture to your artwork with color, pattern, and a variety of brush strokes. Break up repetitive strokes and static blocks of color for more dynamic images.
Break an image down into its basic shapes and learn how to effectively compose a drawing or painting.
Celebrated designer and AIGA president Sean Adams shares his sources of inspiration, hints for staying on top of trends, and advice for new designers.
Learn how to curate and present a mood board that will keep your project, your design team, and your clients on track.
Challenges preconceived notions about creativity and provides valuable tools that will help unlock this skill to help you generate better ideas faster.
Learn the basic principles of drawing—including line, tone, light, perspective, and composition—and unlock your artistic potential.
Learn to use tone, color, and glazing to establish a visual hierarchy in your artwork and designs.
Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
An award-winning illustrator sits down at the drawing board to explain how complementary colors can make your artwork and designs more compelling and vibrant.
Learn the properties of color, and how to use it to tell stories, create moods, draw attention, and add new possibilities to your creative toolbox.
Learn to communicate and develop an idea through brainstorming and sketching.
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
Designer Von Glitschka answers a series of questions on living a creatively curious life and leveraging moments of inspiration.
Transition your freelance design career into a small business, one step at a time.
Simple techniques to improve your layouts and refresh your creative vision, from the founder of Before & After magazine.
Learn to protect you and your client's interests and ensure a great creative design with a well-written contract.
Provides tools and insights for self-employed designers just starting out.
Simple graphic design techniques from Before & After magazine to make your page, screen, or presentation look and perform its best.
Explains good typographic practices, how to select and use type to add impact and power, how type is measured and sized, and how factors like spacing and alignment affect your design.
Explains the components that make an instructive style guide, and the elements that create a strong brand identity.
Introduces the printing process, from choosing the correct paper, inks, colors, and fonts and correctly laying out the project in Illustrator and InDesign to getting the final product from the printing press floor.
Shows how to create cost-effective, elegantly styled menus with Adobe InDesign, Photoshop, and Illustrator.
lynda.com co-founder Lynda Weinman asks business coach and professional mentor Peleg Top to join her in the studio to share this method of raising a designer’s visibility by contributing to elegantly presented publications.
Explores color principles, including value, hue and color relationships, digital color mixing, shifting, saturation, tinting, shading, toning, and swatch creation.