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Deconstructs popular logos to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator and Photoshop.
Learn how to design icons for use on the web, in print, and on different operating systems, with Adobe Illustrator.
Learn the core skill areas (color, typography, and layout) as well as the core tools (Photoshop, InDesign, and Illustrator) used in graphic design.
Learn basic graphic design principles anyone can use to make business documents more visually appealing.
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
Introduces the printing process, from choosing the correct paper, inks, colors, and fonts and correctly laying out the project in Illustrator and InDesign to getting the final product from the printing press floor.