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As with any design project, your photo book will turn out better if you first take the time to do some research. Go to library. Go to the bookstore. Look online. Photo books have a rich history. Learn from what has come before. Think about the books that you like. And think about those that you don't like. Try to articulate why. What is the central concept of your book. It's better to have one strong idea rather then several lesser competing ideas.
Try to articulate the theme of the book. And if you find this challenging and even if you don't find it challenging, it's a good idea to write a single paragraph statement about the book. Then there are practical considerations. Who is the audience for the book. Even if you don't plan to sell your photo book, you will almost certainly want to show it to others. Think about who will see your book and what they will respond to. What is the budget for your book? Try to view budgetary constraints as a design challenge, rather than a design limitation.
And then in the broadest sense what kinds of images will you be working with. Are they black and white or color or are they a mixture of both.
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