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Depending on your own skill set and the scope of your photo book, you might consider collaborating with others. For example you might consider working with a writer, a graphic designer, a copy editor, a proofreader. Your photobook will only be as good as its weakest link. It's no good having a selection of fantastic photographs if the overall project is let down by a poor design or a weak text. You might also consider a collaboration with another photographer.
I'm presently working with another designer and lover of type on a photo book of typographic images. For both of us, this has given us new ways of thinking about familiar themes. And don't forget that, unless you're an artistic genius, it's always a good idea to get feedback. If the photographs are your own work, you're too close to the project to be objective. Get feedback and critiques from friends and colleagues whose design sensibility you trust.
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