From the course: Logo Design: Visual Effects
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Pattern: Applying personality
From the course: Logo Design: Visual Effects
Pattern: Applying personality
Note that any of these logos would be exceptional solutions if there was no pattern incorporated into the design. And while not every design calls for surface treatment, I think you'll agree with me that all of these designs have an enhanced story and better target their specific market because of this treatment. Here, the use of simple decoration, knocked out of or embedded in the design, gives each of these a sense of finesse. The guitar pick and butterfly for this female country artist start to express a bit more of the musician's own personality thru the decorative elements. The decoration on this skyscape reflects the aesthetic of the individual buildings to demonstrate diversity of personality while making the overall design more interesting to examine. A much more complete story. Sometimes the pattern itself can be the surface of an identity. There is no mandate for pattern to be dropped into a shape. These solutions are whimsical and effective because the pattern they are…
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