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LogoLounge: Shapes and Symbols in Logo Design
Illustration by John Hersey

LogoLounge: Shapes and Symbols in Logo Design

with Bill Gardner

Video: Welcome

We all know someone whose a wonderful storyteller and what makes their There's so much to share and I know you're here because you're

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LogoLounge: Shapes and Symbols in Logo Design
1h 41m Intermediate Jan 24, 2014

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Storytellers weave their tales with words. Designers must do it with pictures, and shapes and symbols are their visual shorthand, a way of quickly communicating emotion and meaning. Here Bill Gardner, founder of LogoLounge, examines how shapes and symbols help designers integrate story into their logo designs and explores the mystery behind these forms. Learn why people respond emotionally to certain geometric shapes, the history behind common symbols, and new and emerging symbols that will help your logo age gracefully. This course will give you the tools to convey the meaning behind your designs to your clients.

Topics include:
  • Why common shapes are so powerful
  • Where stars, hearts, and shields get their meaning
  • How using lines in unique ways can impart a message
  • What repetition says to a viewer
  • When personification is the right strategy
Subjects:
Design Logo Design Design Skills
Author:
Bill Gardner

Welcome

We all know someone whose a wonderful storyteller and what makes their tales so engaging are the words they use and the way they're delivered. A good logo designer tells a story the very same way, but instead of words, they use a rich visual vocabulary. They've learned how to combine these visual elements together. In such a way that their story is woven into the logo. In this course, we're going to discuss the true, and sometimes unexplained mysteries, behind symbols.

We'll reveal the secrets behind why people respond to certain geometric shapes, and how you can modify their reaction, without their awareness. We'll explore the more common symbols, and discover how they came to be imbued with almost magical powers. And we'll even share, how to identify new and emerging symbols, so that your logo design will be fresh and impactful for tomorrow's consumers. You'll be able to support your design, with the logic and the reasoning that may have always been there, but perhaps you haven't had the background to explain.

There's so much to share and I know you're here because you're ready to learn the secrets to jump start the next great identity. Let's talk logos.

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