New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Creative Inspirations: Big Spaceship, Digital Creative Agency
Illustration by John Hersey

Teams


From:

Creative Inspirations: Big Spaceship, Digital Creative Agency

with Big Spaceship

Video: Teams

(Music playing) Michael Lebowitz: This is a team area. Currently, the team is hibernating, but the team is called Blood Turkey. That was the name of it, and you can see that all the team members made Hand Turkeys but we used fake blood. It was sort of like a blood brother, blood sister ritual. We recently reorganized the company from being all organized by discipline designers, developers, to being in cross disciplinary teams.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Creative Inspirations: Big Spaceship, Digital Creative Agency
1h 11m Appropriate for all Aug 01, 2008

Viewers: in countries Watching now:

Take a ride in the Big Spaceship with this intimate look at the inner workings of one of the web's most innovative firms. Since its founding in 2000, Big Spaceship has set about redefining what it means to be a digital agency—and has won countless awards in the process. True to its mission, Big Spaceship ensures that every aspect of the company reflects a fresh way of working, from the layout of office space to how clients are engaged. This installment of Creative Inspirations takes viewers inside the minds and methods behind this extraordinary company. Learn more about Big Spaceship by going to their website at Big Spaceship. To view examples of Big Spaceship's work visit Nike Air, Hungry Suitcase, HBO, Adobe and the Corona Beach.

Subjects:
Design Creative Inspirations Documentaries
Author:
Big Spaceship

Teams

(Music playing) Michael Lebowitz: This is a team area. Currently, the team is hibernating, but the team is called Blood Turkey. That was the name of it, and you can see that all the team members made Hand Turkeys but we used fake blood. It was sort of like a blood brother, blood sister ritual. We recently reorganized the company from being all organized by discipline designers, developers, to being in cross disciplinary teams.

We did that partly because we're starting to see some moments where things were getting lost in communication between disciplines, and partly because of the insight of, when we were a small company, it was really easy to self-organize. And so if we create multiple sort of small units within, we can sort of, again, give them the autonomy they need to do things the way that's going to work best for that particular group of people.

So we sort of defined the make-up of a team and we put the teams together and then we sort of said, "Go! "You can figure everything else out from there. "You've got the tools and the staff that you need to do it" and so we asked them to come up with team names just so that we can have identifiers. We didn't want to have team one, two and three. So, they've just sort of have adopted these personality traits for their teams and sort of act accordingly. Joshua Hirsch: We used to be set up in this room by discipline, so designers sat together, developers sat together, producers sat together, strategists sat together.

Now, we sit by teams. Each team is made up of a couple of, an art director, a couple of designers, producers and developers and they all sit together and work together. None of the teams have specific specialties, and they're all of even strength, so if a client worries they are going to get like the B-team or the D-team, that doesn't happen. Every team is an A-team. I know one thing that I can say, for sure, that a lot of agencies still do is designers work in Photoshop and developers work in Flash, well, for Flash projects and that's entirely not the case here.

Our developers aren't just Flash guys. They don't do all the breakout and animation. It's not like they do everything in Flash. They're really writing a lot of code and really robust, like, high-level code, and the designers get into the animation, into Flash, and building files. So there is a lot of file sharing, which is complicated with these kinds of files. So that's another reason that having the kind of physical proximity of the teams is so important, because it's kind of a constant communication about what file needs what and how people work with things.

Zander Brimijoin: Ideas can come from anywhere and some of the best ideas that I've worked on have come from developers and interns as like little nuggets of possibilities of things that we could do. Tina Glengary: Basically, we float in between all the teams. So, the teams are made up of two producers, two designers, two developers. But for every project, either Ivan or myself will be on that project from start to finish.

So, we can't actually be on a team because there is a bunch of teams and two people but - Ivan Askwith: We've formed our own team, all of the floaters in the office who don't have a team to call their own. So our team consists of strategists and a 3D guy and - Tina Glengary: QA. Ivan Askwith: QA, and a copywriter, and we like it. We get the luxury actually of getting work with everybody in the office on a pretty regular basis. Joshua: It's one thing to talk about this process, this kind of flattened out process, but actually putting it into practice here and having the team set up really kind of formalizes that relationship amongst the team, and the physical proximity and knowing during the Comp phase, when the designers who are going to have visual explorations, the developers have that time to work on functionality explorations or other kind of interface explorations which really leads to the innovation Zander was talking about, where you get everybody involved in the ideas and the creation, right at the beginning.

Even though we have this more structured system now, the kind of organic nature of the place, I think is going to still be underneath everything. So, we'll figure it out when it happens.

There are currently no FAQs about Creative Inspirations: Big Spaceship, Digital Creative Agency.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: Big Spaceship, Digital Creative Agency.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.