Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Video: Strategy

(Music playing) Michael Lebowitz: And here we have actual thinking going on in action, so these guys are reviewing a lot of the thinking that we are doing around the multiplayer game that we are doing for Sony, which is - we do a lot of multiplayer games. We have our own proprietary multiplayer game engine and so the underlying code for it is already built and it's all about determining how we can bring the themes that we are bringing in to lay over game in a compelling way and adjusting that accordingly.
please wait ...
Watch the Online Video Course Creative Inspirations: Big Spaceship, Digital Creative Agency
1h 11m Appropriate for all Aug 01, 2008

Viewers: in countries Watching now:

Take a ride in the Big Spaceship with this intimate look at the inner workings of one of the web's most innovative firms. Since its founding in 2000, Big Spaceship has set about redefining what it means to be a digital agency—and has won countless awards in the process. True to its mission, Big Spaceship ensures that every aspect of the company reflects a fresh way of working, from the layout of office space to how clients are engaged. This installment of Creative Inspirations takes viewers inside the minds and methods behind this extraordinary company. Learn more about Big Spaceship by going to their website at Big Spaceship. To view examples of Big Spaceship's work visit Nike Air, Hungry Suitcase, HBO, Adobe and the Corona Beach.

Subject:
Design
Author:
Big Spaceship

Strategy

(Music playing) Michael Lebowitz: And here we have actual thinking going on in action, so these guys are reviewing a lot of the thinking that we are doing around the multiplayer game that we are doing for Sony, which is - we do a lot of multiplayer games. We have our own proprietary multiplayer game engine and so the underlying code for it is already built and it's all about determining how we can bring the themes that we are bringing in to lay over game in a compelling way and adjusting that accordingly.

So it actually requires, even though it's already built, it require just as much time because we have just spend so much more time talking about it, really thinking through it every little detail, because games are so nuanced in the sense that they have to be balanced really, really carefully, or they won't be fun to play. So there are a lot of gatherings and walking people through user flow concepts and things like that. That's what going on here. Tina Glengary: People hear strategy and they immediately think, like, business strategy and our actual titles are Creative Strategist, which I think is very different.

We need to think about our client's goals and our client's needs, our client's business needs, but think about that in a creative way and help tell the stories that the other guys here in the shop make come real, become real. So I think a big part of the strategy here is more about touching emotions and reaching people than actual coming up with business strategies and things like that. Ivan Askwith: Yeah. I think a huge part of it is figuring out, like Tina said, what story we are trying to tell and then where the audience is going to fit into that and be anything other than just a passive audience.

We like to create stories that people not only listen to or watch, but can actually feel like they are a part of. Tina: A big part of our job is just sort of staying on top of trends and reading blogs and playing with other people sites. So, like, people don't really believe me when I tell them what my job is because a big part of it is just playing and watching stuff on the internet and watching YouTube or whatever. So it's a lot of fun because then that way we know what our clients are looking for, what the demographic is. We are brought in probably the very earliest. We are usually the first contact with the client.

We will do like a new business meeting or something like that. Ivan: We try not to do the same thing more than once because it gets stale for people here. So everything we do tries to at least build upon, or pick up, where something else left off. And so we usually cycle through, at the beginning of a project, what are we trying to do here? And who we are trying to reach? And what are 10 or 20 big ideas we can start with? And then finesse out later and figure out what they'd look like. Tina: Yeah, we have a lot of fun going through sort of the brainstorming process and it can be difficult because I think the strategy team is much more interested in sort of the concepts behind things and a lot of the other people here are like, "What it is going to look like? What we are going to make?" So we sort of try to break our brainstorming into two different parts where it's, "What's the story we are trying to tell? How are we trying to reach people?" And then once we sort of solidify that, we can come up with a little bit more of "How are we actually going to do that?" Ivan: The best thing about working on strategy Big Spaceship is that it kind of becomes an upward spiral in the brainstorms, especially where I feel like everyone has something incredibly inspiring and valuable to add.

And so we all sort of keep pushing each other upwards and one person will throw something out and someone will build on it and someone else will build on that. It's just, it's one of the best collaborative environments I have ever seen, much less, worked in. Tina: It's fun.

There are currently no FAQs about Creative Inspirations: Big Spaceship, Digital Creative Agency.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: Big Spaceship, Digital Creative Agency.

Return to your organization's learning portal to continue training, or close this page.


OK

Upgrade to View Courses Offline

login

With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Start your FREE 10-day trial

Begin learning software, business, and creative skills—anytime,
anywhere—with video instruction from recognized industry experts.
lynda.com provides
Unlimited access to over 4,000 courses—more than 100,000 video tutorials
Expert-led instruction
On-the-go learning. Watch from your computer, tablet, or mobile device. Switch back and forth as you choose.
Start Your FREE Trial Now
 

A trusted source for knowledge.

 

We provide training to more than 4 million people, and our members tell us that lynda.com helps them stay ahead of software updates, pick up brand-new skills, switch careers, land promotions, and explore new hobbies. What can we help you do?

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.