Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Storytelling

From: Creative Inspirations: Kit Hinrichs, Graphic Designer

Video: Storytelling

(Music playing) Kit Hinrichs: The most important things that I have ever done, and I always do it innately, is tell stories. Now, when I was a kid, the drawings that I did were telling stories. And I'm not the only person in the world who does this, but it is one of the most effective ways of telling stories, of conveying information. One of the main things that we do as designers is to make things clear and understandable so someone else can take that information and go forward with it.

Storytelling

(Music playing) Kit Hinrichs: The most important things that I have ever done, and I always do it innately, is tell stories. Now, when I was a kid, the drawings that I did were telling stories. And I'm not the only person in the world who does this, but it is one of the most effective ways of telling stories, of conveying information. One of the main things that we do as designers is to make things clear and understandable so someone else can take that information and go forward with it.

It's just not to entertain ourselves. It's actually to help somebody else do something. Very simply, when we talked about the Pentagram Calendar, it was a typographic calendar. We wanted something that was very strong, as a brand, on the cover. It's got good scale, something that's compelling. 365, one, is understood immediately as 'that's a year.' By combining and splitting two different typefaces, putting them together says it's about typography.

It's not about one particular kind of typography. It incorporates at least two and maybe millions of typefaces that are there, because you very simply communicated the combination of those two faces. And then as you progressively do this, the next year you go, well, you know, if since there are twelve different typefaces, if we go through and show all twelve on the cover, but in overlapping sequences, you create an entirely new image.

It's the table of contents for what you're going to find inside and every year it's new and fresh. Those are very simple little stories, but they communicate an awful lot about things. Because we make all of these choices about the things that we put together, it is the thinking of the overall, of all the pieces together, understanding that each one of those pieces has a little bit of a story to tell. If you choose the right pieces to come together, and you put them together in the right kind of order, it makes it so much richer and more understandable for people as they go forward.

So there is no doubt that we have the advantage, as designers, to pick all kinds of things. They can be historical paintings. They can be contemporary sculptures. They can be typography. They can a whole range of things, but put together in a new and interesting fashion makes it much more compelling for people to want to get engaged in, and they understand it, because of the way in which it has been organized. And so a good portion of what designers do is take that information, put it together in a new package, in a new way, and it's a new, fresh story.

And so whether it's designing a magazine or it is a branding story, or it's an exhibition, whatever, there are links that have beginnings, middles and ends. There are things that relate to each other along the way. You start to think of, 'how do I tell something over a period of time,' starting along a particular point ending on another. And what pieces along the way are going to help explain that story in a more interesting and engaging, creative fashion and that's what we do.

Show transcript

This video is part of

Image for Creative Inspirations: Kit Hinrichs, Graphic Designer
Creative Inspirations: Kit Hinrichs, Graphic Designer

16 video lessons · 25930 viewers

Kit Hinrichs
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: Kit Hinrichs, Graphic Designer.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.