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The Japanese-inspired lifestyle brand tokidoki, created by Italian artist and designer Simone Legno, started as a set of characters on a personal website and has since exploded into a wildly successful, and internationally recognized collection. tokidoki, Character Illustrator, Creative Inspirations explores Simone's techniques and methods for building some of his popular tokidoki characters using Adobe Illustrator. Take a peek into his sketchbook, and learn how he creates one of his popular skatedecks from start to finish.
(Music playing.) So now I will finish this skate deck. It is just some touches here and there. Like for example here it is not nice like to leave these elements like the flower behind that. It is not clear what it is. So I'm going to try to like color something and it is not very clean so maybe like there is this area where I maybe I would like to fill in somehow.
So it might be good like to put maybe like a star. This is a pretty popular graphic element I use. We can put it here and put it behind. Maybe now at this point I feel that it is a bit unbalanced in these areas. So like maybe like-- it may be the case to try like to move the star over here and make the bomb a bit bigger.
So like these two weights are going to be balanced. Now, I really I knew what I have to do more or less. You know it can take about an hour and half. Then you know when you go into production you have like to invest some thousand dollars in some hundreds of decks. Like you can't risk this if it is not perfect so it is like keep on moving for hours. You have breaks because sometimes it is good to have a break and when you go back there, you are going to realize that probably there is something wrong.
Now, the next stop is-- that's it. This is like the template that they provide me. So it's really ready to go. At the end it is good to mask it like so, so that it doesn't get confused with too much elements around. You group everything to mask it. I copy the shape of the deck, I paste it over with Command+F and select both of them. It is Command+7. The deck is all grouped.
You are just turning it back and you place it on the template. We see here there is a light blue line, which is exactly where they are going to print the deck. And as I told before, even when you print on paper, it is always good to leave some margin so if they don't have an extremely precise cut, you will have some color that is going to show and not just white.
Yeah this is exactly like the same process that I use when I do the sleeve of the woman. As you can see like I design like more and I just apply it over the body of the girl. Now, here we have more. I apply it on the body of the girl and then I just deselect the shape of the arm or the leg or wherever the tattoo is and I just mask it and you cover it this way. So I think at this point this is ready to go.
We save it and now we just put that in our e-mail or if it's too heavy I upload it on my server and I give it to the people that are going to print the skateboard. Thank you for watching me. I hope you enjoyed it and I hope it is going to inspire you and to do your own art and I hope you learned some new technique. Ciao from Simone and Tokidoki.
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